Guerrilla marketing, Marketing Communication, Strategies, Buying Behavior

1 article · search the full text for this term

• Published Open access 8 Nov 2017

  A Study of the Effectiveness of Guerrilla Marketing in comparison with the Traditional Marketing

  By DR. Jnaneshwar Pai Maroor, Ms. Sanjana Gatty G, Mr. Rohan Francis Pinto, Mr. Suman S Puthran

  Abstract: Abstract Companies have many different ways to communicate their products/services to the public. A company must educate the public about their brands or products/services, so that they increase their sales because the ultimate objective of any company is to make profit. It is very important for a company to be able to distinguish their brands with that of the competitors since consumers’ faces thousands of messages a day and they …

  Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 1, 2018 · pp. 18–27 Read article →