Instagram, Photo sharing, social media in India, Uses and gratifications theory, Uses of Photo Sharing, Exploratory study, Qualitative study, In-depth interviews.

1 article · search the full text for this term

• Published Subscription 12 Jul 2019

  Uses and Gratifications of Photo sharing Using Instagram

  By Subhrajit Chakraborty, Piyusa Das

  Abstract: Even though photo sharing apps like Instagram have witnessed phenomenal growth as a tool for social interaction in India, minimal research has been conducted to understand user gratification from photo sharing in India, although researches have been undertaken on similar topics for other countries (Whiting and Williams, 2013; Malik et al., 2016). In order to address this gap, the researchers aim to explore and discuss the users’ gratifications in sharing …

  Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 1, 2019 · pp. 6–12 Read article →