Opportunity, strength, threat, weakness
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Indian Pharmaceutical Industry in 2018-SWOT Analysis
Abstract: The top Pharmaceutical companies in India in currently are Glenmark, Glaxo Smith Kline, Cadila healthcare, Aurobindo Pharma, Cipla, Lupin, Dr Reddy’s, and Sun Pharma etc. The strength, weakness, opportunities and threats associated with them and altogether to this industry is of great interest to pharma and commerce industry equally. The world population explosion and increase in life span has increased the importance of this industry overtime. The spending on medicine …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 2, 2018 · pp. 7–11 Read article