5 publications
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Green Bonds: Performance Analysis of Investment Potential and Environmental ContributionBy Abha Gupta, Sanskriti Gupta
Abstract: This study explores the dual aspects of green bonds: their investment potential and environmental contributions. Green bonds, financial instruments designed to fund environmentally sustainable projects, are evaluated for their role in aligning financial growth with sustainability objectives. By analyzing the financial performance of green bond-issuing companies through a detailed ratio analysis, focusing on profitability, liquidity, and operational efficiency. Using data from Utique Enterprises Ltd., Toyota Financial Services India Ltd., and …
Published in NOLEGEIN Journal of Financial Planning And Management · Vol. 8, Issue 2, 2025 · pp. 64–72 Read article →
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Evaluating the Value Relevance of Digital Marketing Adaptation to Firm PerformanceBy Abha Gupta, Shrutika
Abstract: Digital marketing has emerged as a vital tool for businesses looking to improve their overall performance, consumer engagement, and visibility in the current business climate. This study assesses how adopting digital marketing can improve IT consulting organizations' performance. IT consulting firms must adjust digital marketing tactics like social media, search engine optimization (SEO), and online advertising as businesses rely more and more on technology to interact with their clientele in …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 15–23 Read article →
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Evaluating Retail Chain profitability: Insights From ITC.By Abha Gupta, Pratibha Kumari
Abstract: This study evaluates the profitability of ITC Limited, a diversified Indian conglomerate prominent in sectors like FMCG, hotels, and agribusiness. Using key financial ratios—debt-to-equity, current ratio, working capital, and return on equity—the research assesses ITC's financial health and efficiency over a five-year period. The objective is to understand how ITC’s internal strategies for cost management, supply chain optimization, and resource allocation contribute to its profitability amidst market challenges. The research …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 1, 2025 · pp. 1–15 Read article →
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Effect of Internal Audit Practices on Financial Management: Insights from EpitomeBy Abha Gupta, Unnati Sharma
Abstract: This project explores the effect of internal audit practices on financial management at Epitome Kidney and Urology Institute over the period from 2021 to 2023. By examining key financial indicators like Return on Assets (ROA), debt-to-equity ratio, current ratio, and cash flow, the study demonstrates how internal audits have influenced Epitome’s financial health and operational efficiency. Internal audits have contributed to substantial improvements in profitability and cash flow, reflecting better …
Published in NOLEGEIN Journal of Business Ethics , Ethos & CSRw · Vol. 8, Issue 1, 2025 · pp. 1–10 Read article →
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Impact of Gender Diversity and Inclusion on Organizational PerformanceBy Abha Gupta, Devika Bhardwaj,
Abstract: Gender Diversity and Inclusion plays an important role in organization. Individuals with diverse experiences collaborate and infuse organizations with new ideas. The phrase "gender diversity" refers to the fair and equal representation of all genders within an organization. All the genders have equal growth opportunities and promotion in the organization. Gender diversity affects an organization's ability to generate higher revenues in addition to the experience of its employees. procedure used …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 7, Issue 2, 2024 · pp. 33–40 Read article →