3 publications
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Published Subscription
Services Customer ExpectationsBy Dimple J. Chotai
Abstract: The goods and services are purchased by the customers for fulfilling particular needs. Needs have specific place in the unconscious minds of the people, where they can reside for a long enough time and also may become an issue. In several cases, usually buying of goods and services might prove to provide best solution for fulfilling that particular need. It is followed by a comparison regarding the expectation and actual …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 1, 2019 · pp. 13–16 Read article →
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Published Subscription
Total Quality ManagementBy Dimple J. Chotai
Abstract: TQM system is for a customer focused organization that involves all the employees in continual improvement of all aspects of the organization. Customer is at the center of any organization because your profit or we can say growth of any organization is depends on customer and customer prefers quality product. So in this century of cut throught competition, if you want to survive in market, go with the choice of …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 2, Issue 1, 2019 · pp. 1–3 Read article →
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Published Subscription
To Study the Purchase Influncing Factors Towards Customer of Amul in Porbandar City at Mother Dairy (a Unit of G.c.m.m.f)By Dimple J. Chotai
Abstract: Many companies are aiming for high satisfaction because customers who are just satisfied still it find it easy to switch when better offer comes along. Highly satisfied people are much less willing to switch. As a result, an attempt was made to identify Amul Milk's customer attitude and satisfaction. This project is based on Amul Milk's customer satisfaction. The aim of this report is to know the behavior of the …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 2, Issue 1, 2019 · pp. 17–21 Read article →