5 publications

  • Published Open access

    Students Behavior Towards Online Shopping—Study Reference to Kelantanies, Malaysia

    Abstract: The study aimed to examine the behavior of students towards online shopping in Kelantan,Malaysia. A quantitative research method was employed, and data was collected through aself-administered questionnaire from a sample of 122 students from various higher educationinstitutions in Kelantan. The results showed that students in Kelantan have a positive attitudetowards online shopping and perceive it as convenient and timesaving. They also showed ahigh intention to shop online in the future. …

    Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 1, 2023 · pp. 1–11 Read article

  • Published Open access

    Students' Perspectives on Strategic Entrepreneurship Education in Malaysia

    Abstract: Entrepreneurship is the use of business and financial skills to the development of new products and services for the market. New organisations may form because of this, or existing ones may find fresh life as they adapt to new circumstances. Most new businesses are founded by entrepreneurs who create startups. The research was conducted to the target group of students located in Kota Bharu City located in Kelantan State in …

    Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 2, 2022 · pp. 28–47 Read article

  • Published Open access

    Case Study Flipkart (A): Transitioning to a Marketplace Model

    Abstract: Conducted case study was attempted towards examining the misperception circulating current e-tailing marketplace concerning misinformation of the platform’s existing product. Reviewing of surfaced product quality challenge further uncovered related issues from the aspect of unhealthy price competition within the Indian marketplace, discrepancy in socioeconomic factors towards proliferation of current e-commerce practice and organizational ability in balancing sales growth to profit gain. Earlier academic studies and theoretical groundworks were reviewed and …

    Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 1, 2022 Read article

  • Published Open access

    Case Study Analysis on Google Inc. in 2014 Published in Harvard Business Review

    Abstract: Google Inc.'s 2014 case study problem-solving approach. Harvard Company Review case studies, like the one released that year on Google Inc., provide readers a taste of what it's like to deal with real-world business challenges. In 2014, Google Inc. faced serious issues that necessitated in-depth research into the root causes as well as the promotion of several solutions and suggestions. Whencomparing organizations that provide search engine services and related software, …

    Published in NOLEGEIN Journal of Business Ethics , Ethos & CSRw · Vol. 5, Issue 1, 2022 Read article

  • Published Open access

    Case Study Analysis on MIS America Grupo Santander

    Abstract: The purpose of this case study was to examine the challenges and issues that had been encountered inimplementing the Chile MIS America, software pilot project at the Grupo Santander before the MISAmerica is rollout to other part of Latin American countries. The problem arise in the project caused asignificant delays and the team were not able to produce the report to corporate executive team. It alsohighlights the information systems challenges …

    Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 5, Issue 1, 2022 Read article

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