2 publications

• Published Open access 12 Apr 2019

  Triumph of Relationship Marketing Practices in Retention of Customers in Supermarket Chain Stores

  By DR. KUMARDATT A GANJRE

  Abstract: Owing to the uncompromising competition in today’s business, many companies are required to build a long-term profitable relationship with customers and to achieve customer loyalty. Therefore, relationship marketing has become more and more important since the last decade of the 20th century, especially in the service industry. There are many different relationship marketing tactics implemented for retaining the customer. Hence It has become significant for organizations to find ways, to …

  Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 2, 2018 · pp. 27–32 Read article →

• Published Open access 14 Nov 2018

  Emotional Intelligence and Cross-Cultural Communication in the Context of Business Endeavors

  By DR. KUMARDATT A GANJRE, H S Vyas

  Abstract: The focus of this theory is to examine the role of emotional intelligence (EI) in business communications and describes the crucial role it plays in establishing skills that are vital to a firm’s global network of operations. As significance, of amplified globalization; organizational environments are becoming enormously composite and considerably more culturally diverse. In reaction to this growing trend, a key question for managers is to establish how to progress …

  Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 1, Issue 2, 2018 · pp. 8–11 Read article →