MBA Journals Peer-reviewed management research from Consortium e-Learning Network

2 publications

  • Published Subscription

    The Change in Consumer Buying Behaviour, respective of time

    By Rashmi Gujrati, Hayri Uygun, Chef Mirza Shazan Beg

    Abstract: Consumer preferences, the foundation of any successful marketing strategy, represent the choices and decisions individuals make regarding the products, services, and experiences they value and intend to acquire. These preferences are not static but rather a dynamic constellation of factors that evolve throughout a consumer's life journey. Understanding these ever-shifting preferences is paramount for businesses seeking to create compelling value propositions, forge strong brand connections, and ultimately drive sustainable growth.This …

    Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 1, 2025 · pp. 6–30 Read article

  • Published Subscription

    The Rise of India as A Global Leader: An Analysis of Economic, Cultural, And Diplomatic Strategies

    By Dr. Rashmi Gujrati, Hayri Uygun

    Abstract: Global power politics is a serious game for the countries which think and act big. Having some attributes of these dreaming countries, India belongs to the same nation-group that is continuously trying to increase its ability to get things done as a ``leading power". Running on the track of Vishwa guru this nation has achieved political victories and advanced its national goals by popularizing its unique cultural diplomacy wealth, like …

    Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 1, 2024 · pp. 31–39 Read article

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