NOLEGEIN Journal of Global Marketing

The Rise of India as A Global Leader: An Analysis of Economic, Cultural, And Diplomatic Strategies

  1. Dr. Rashmi Gujrati
  2. Hayri Uygun

Abstract

Global power politics is a serious game for the countries which think and act big. Having some attributes of these dreaming countries, India belongs to the same nation-group that is continuously trying to increase its ability to get things done as a ``leading power". Running on the track of Vishwa guru this nation has achieved political victories and advanced its national goals by popularizing its unique cultural diplomacy wealth, like diaspora, yoga, Buddhism, etc. Additionally, India's Ministry of External Affairs has chosen to support a soft power matrix in order to successfully expand the nation internationally. This research paper highlights various activities of Government of India that has strengthen its global position. With the help of its rich history, which includes a sizable diaspora, customs like yoga and Buddhism, India has successfully projected its soft power on the international scene. The Ministry of External Affairs has been instrumental in coordinating India's diplomatic efforts, cultivating fruitful outreach programs to enhance the nation's reputation abroad. By means of a diverse range of initiatives that include cultural exchanges, economic alliances, and diplomatic missions, India has solidified its status as a major factor behind the creation of global discourse and policy. This study explores the wide range of initiatives the Indian government has done to strengthen its standing internationally. Through a detailed analysis of India's economic engagements, cultural diplomacy initiatives, and diplomatic methods, it offers valuable insights into the ways in which India has built its influence and become a prominent voice in the global arena.
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