MBA Journals Peer-reviewed management research from Consortium e-Learning Network

3 publications

  • Published Subscription

    Brand popularity among consumers

    By Himanshu Mishra

    Abstract: Brand desire is a quintessential step toward grasp purchaser preference behavior, to which buys consequently pay attention to. Brand preferences divulge the type of attributes that a company has to strengthen its role and increase its market share. It also forms a critical center in creating the profitable company method of an organization and offers perception into the development of the product. However, from a bundle of attributes to experiences, …

    Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 1, 2019 · pp. 1–5 Read article

  • Published Open access

    Consumer buying behavior and advertising analysis for soft drinks

    By Himanshu Mishra

    Abstract: ABSTRACT Market gives a key to increase genuine achievement just to those brands which coordinate best to the present condition i.e." basic" which can be conveyed what are the general population needs and they are prepared to purchase at the opportune time immediately. It is splendidly valid yet this likewise relies upon accessibility of good quality items and phenomenal taste and administrations which additionally draw in and include a brilliant …

    Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 1, 2018 · pp. 21–24 Read article

  • Published Open access

    Ways and objection in Supply Chain Management of Retail

    By Himanshu Mishra

    Abstract: ABSTRACT The primary goal of this paper is to comprehend scm and investigate the different difficulties and openings advancing step by step. Firms from built up and develop economies are progressively venturing into emergingmarkets. Globalization constrained organizations to change their competitive priorities and overhaul the store network forcefully with a worldwide core interest. For a few organizations the driving variable is the new market for its items and for some …

    Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 1, Issue 1, 2018 · pp. 15–18 Read article

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