4 publications

  • Published Open access

    Impact of COVID-19 on Digital Payment System in Chennai

    Abstract: The goal of this study is to quantify the impact of the COVID-19 pandemic on the digital paymentsystem in Chennai. The COVID-19 pandemic has accelerated the adoption of digital payment systemswhile also causing a significant increase in users taking precautionary measures to ensure the safetyof their financial transactions. Questionnaires were used to collect primary data on the ground, whilesecondary data was gathered via the internet, journals, and business publications. A …

    Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 4, Issue 2, 2021 · pp. 24–31 Read article

  • Published Open access

    Impact of COVID-19 on Social Media Marketing in Tamil Nadu

    Abstract: The present research paper is focusing on quantifying the impact of COVID-19 on social mediamarketing in Tamil Nadu which raises the COVID-19 pandemic has accelerated the adaptation ofsocial media marketing. The primary data on the field are collected through questionnaires andsecondary data were collected through internet and journals. A sample of 117 respondents iscollected from social media users, out of which, most of the respondents are of 21–30 age group. …

    Published in NOLEGEIN Journal of Operations Research & Management · Vol. 4, Issue 2, 2021 · pp. 19–25 Read article

  • Published Subscription

    A Study on Employee Motivation Level at Textile Industry

    Abstract: Employee motivation is very important for any organization. The purpose of this employee motivationstudy is to examine the employee motivation level. Every organization should provide good motivationto their employees to perform their work good in the organization when the employee feels goodabout their jobs. The aim of the study is to examine the various factors of motivation in theorganization, to know the level of motivation in employees of the company, …

    Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 4, Issue 1, 2021 Read article

  • Published Subscription

    Financial Impact of COVID-19 in India-Critical Review

    Abstract: Investment and savings is the pillar for people to safeguard them during the crisis. It is important tosay that, Indians are grown up with the habit of these investment and savings. India is stabilized itsfinancial position during the Global Financial Crisis in 2007-2008 speedily because of its investmentand savings pattern in various form of reserves. But COVID-19 hit the economical position of the peoplevery much because of its prolonged lockdown …

    Published in NOLEGEIN Journal of Financial Planning And Management · Vol. 4, Issue 1, 2021 Read article

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