2 publications
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Published Subscription
Digital Automation: Exploring the Dynamic Relationship between Humans and ComputersBy Krati Sharma, Simran Jethwani, Lochan Jhalani, Ritik Soni
Abstract: With the development of science and technology, many things have changed which is evident with the use of apps for calls, chat, videos, and many more; all these new vistas give many folds of dimension to human interaction. New communication strategies have been created. The growth of computer technology has led to the concept of human-computer interaction. Young adults in the new generation, who are educated and technically adept, participate …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 6, Issue 2, 2023 · pp. 1–7 Read article →
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Published Subscription
From Start-up to Scale-up: Strategies for Building a Successful E-commerce Entrepreneurial Venture in IndiaBy Krati Sharma, Himani Sharma, Sahaj Jain, Rhythm Verma, Chirag Sukhwal, Samyak Gupta
Abstract: The e-commerce industry in India has been rapidly growing in recent years, with increasing numbers of start-ups entering the market. Success does not come easily, though. This research paper aims to identify strategies for building a successful e-commerce entrepreneurial venture in India, with a focus on the transition from start-up to scale-up. The research methodology involved a review on case studies of successful e-commerce ventures in India. These suggest that …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 2, 2023 · pp. 110–118 Read article →