1 publication

• Published Open access 24 Aug 2022

  Role of Blue Ocean Strategy in Marketing of Mobiles

  By Nitin Kumar Jain, Meghna Jain

  Abstract: The concept of blue ocean strategy is well defined in the quote blue ocean strategy: “Do not Competewith Rivals-Make Them Irrelevant”. “Blue Ocean Strategy” is considered to be a simultaneouspursuit of low cost and differentiation for creating a new space in the market. A proven and practicalapproach to creating breakthrough business ideas, blue ocean strategy seeks to make the competitionirrelevant by creating a leap in value for both the company …

  Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 1, 2022 Read article →