The concept of blue ocean strategy is well defined in the quote blue ocean strategy: “Do not Competewith Rivals-Make Them Irrelevant”. “Blue Ocean Strategy” is considered to be a simultaneouspursuit of low cost and differentiation for creating a new space in the market. A proven and practicalapproach to creating breakthrough business ideas, blue ocean strategy seeks to make the competitionirrelevant by creating a leap in value for both the company and its buyer. Today in the age of toughcompetition companies are using various strategies to have edge over to their competitors. But thisnew strategy is all together different and highlights the combination of innovation, creativity and risktaking abilities. The present study is based on primary data and it highlights the success of Samsungmobiles in the present market. Samsung by introducing entirely a new series of mobiles with differentset of technologies has changed the attitude of customers towards the mobile purchase and it hasdefinitely set new standards in mobile market. And the competitors of Samsung are unable to matchthis entirely new range of mobile by the company. This study is based on primary data which has beencollected by using structured questionnaire by customers and distributors of Jabalpur. This paper willbring out the application of Blue Ocean Strategy with special reference to Samsung Mobiles.
