MBA Journals Peer-reviewed management research from Consortium e-Learning Network

3 publications

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    Determining Influential Factors on Attitudes and Revisit Intentions at Fast Food Outlets

    By Nidhi Sharma, Susangeeta Mukherjee

    Abstract: This research explores consumer behavior within the fast-food industry, focusing on university scholars in Delhi, a pivotal demographic for fast food outlets. The study identifies several key factors shaping consumer attitudes and revisit intentions. Food quality emerges as a critical determinant, with scholars prioritizing taste, freshness, and overall quality when choosing fast food outlets. This underscores the need for outlets to maintain high food standards and innovate their menu to …

    Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 89–96 Read article

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    A Study on Impact of Welfare Measures on Male and Female Satisfaction Level in FMCG Sector

    By Nidhi Sharma, Ayushi Varshney

    Abstract: The most vital asset an organization has is its people since without them, all the equipment and supplies in the world wouldn't help as it takes employees to do something with those resources. Business organizations manage a source of economic advantage in service-related customer satisfaction. Any organization needs to have employee welfare programs in place if it wants that its employees work with satisfaction. Employee benefit programs encompass many aspects …

    Published in NOLEGEIN Journal of Operations Research & Management · Vol. 7, Issue 2, 2024 · pp. 1–10 Read article

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    A Study on Consumer Perception Towards Banking Services

    By Nidhi Sharma, Akansh Garg

    Abstract: The banking sector, a pivotal service-oriented industry, plays a crucial role in economic development by providing essential services to its customers. This study investigates consumer perceptions towards banking services delivered by public banks in India, focusing on service quality and customer satisfaction. A survey of 87 respondents from Delhi/Delhi-NCR, predominantly aged 18-24, reveals key insights into banking service attributes and consumer expectations. The research highlights the importance of reputation, service …

    Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 2, 2024 · pp. 11–19 Read article

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