5 publications
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What Is IMC? Integrated Marketing CommunicationsBy R. Ganesh
Abstract: The marketing mix has four elements; Promotion is one of the elements. Therefore, a marketing communications (IMC) strategy that includes a combination of supporting tools can be an important part of the overall marketing strategy. Different promotional tools can make people aware of a company's product or service, make people understand the features and benefits of the product or service, and encourage them to purchase. With this in mind, this …
Published in NOLEGEIN Journal of Business Ethics , Ethos & CSRw · Vol. 9, Issue 2, 2026 Read article →
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Toxic workplaces - a serious problem affecting countless workersaround the worldBy R. Ganesh
Abstract: Workplace toxicity has emerged as a serious organizational challenge affecting employees across industries and sectors worldwide. A toxic work environment is characterized by persistent negative behaviors and organizational practices such as bullying, harassment, discrimination, micromanagement, poor leadership, ineffective communication, unrealistic expectations, lack of recognition, and inadequate employee support. These factors adversely influence employees' psychological, emotional, and physical well-being, leading to increased stress, anxiety, burnout, reduced job satisfaction, absenteeism, and high …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 2, 2026 Read article →
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A idea that helps people focus on what they can control or change,and accept what they can't.By R. Ganesh
Abstract: The Circle of Control, Influence, and Concern is a practical psychological and management framework that enables individuals to focus their energy on areas where they can make a meaningful impact while accepting situations beyond their control. Originally popularized through the works of Stephen R. Covey, this concept promotes self-awareness, resilience, emotional stability, and effective decision-making. The framework is divided into three interconnected spheres. The Circle of Control includes personal thoughts, …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 2, 2026 Read article →
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Authentic Leadership to the FutureBy R. Ganesh
Abstract: Genuine leadership represents a management style that emphasizes leading through personal example and cultivating trust, openness, and responsibility. It is marked by self-awareness, relational honesty, balanced evaluation, and a deeply ingrained moral framework. Authentic leaders exemplify positive traits such as integrity, openness, empathy, resilience, and adaptability, while also encouraging trust-building, employee involvement, effective communication, accountability, innovation, personal development, and resilience within their teams. Obstacles include maintaining transparency, handling vulnerability, cultural …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 1–8 Read article →
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AIIM = Artificial Intelligence (AI) + Cohort of Individuals + MarketingBy R. Ganesh
Abstract: Artificial Intelligence (AI) is part of computer science that allows machines to imitate human thinking, such as learning, thinking, solving problems, and understanding the world around them. It uses models based on data, like machine learning and deep learning, to study large amounts of information and find patterns, helping machines make decisions or predictions on their own. Next, there's a group of people in the world who were born between …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article →