1 publication

• Published Open access 22 Mar 2022

  Leveraging Role of Social Media Influencers in Corporate World- an Overview

  By Dr. Rohit Bansal, Shweta Saini

  Abstract: Social media influencers have become the latest buzzword in marketing now-a-days. Social media influencer is a user on social media who has established credibility in a specific industry and has access to large audience and can persuade others by virtue of their authenticity and reach. Brands are engaging with and taking advantage of social media influencers to reach the audience. Brands collaborate with social media influencers to promote new products …

  Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 1, 2022 · pp. 1–5 Read article →