Social media influencers have become the latest buzzword in marketing now-a-days. Social media influencer is a user on social media who has established credibility in a specific industry and has access to large audience and can persuade others by virtue of their authenticity and reach. Brands are engaging with and taking advantage of social media influencers to reach the audience. Brands collaborate with social media influencers to promote new products or a company's brand appeal on social media platforms. Though, it has become important to understand the role social media influencers play in corporate world. This paper describes the leveraging role of social media influencers in corporate world.
