MBA Journals Peer-reviewed management research from Consortium e-Learning Network

6 publications

  • Published Open access

    Marketing Channels and Strategy of Amazon: An Analysis of Customer Obsession, Low Prices, Product Selection, and Convenience

    By Vidhi Dhyani

    Abstract: This case study explores the marketing channels and strategy of Amazon, one of the world's largestonline retailers. Amazon has used a variety of marketing channels such as online advertising, emailmarketing, affiliate marketing, social media, and a mobile app to reach its customers. The company'smarketing strategy is focused on customer obsession, low prices, product selection, and convenience. By offering a wide range of products and services, competitive pricing, and a customer-centric …

    Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 1, 2023 · pp. 24–28 Read article

  • Published Open access

    Case Investigation Employing New Technologies in Management

    By Vidhi Dhyani

    Abstract: This case study examines the integration of new technologies into management practices at Nestlé, a manufacturing company. The study evaluates the benefits and challenges of the integration process and provides insights into the impact of new technologies on the company’s operations. The data were collected through interviews with key stakeholders involved in the integration process, document analysis, and observation of the company’s operations. The data were analyzed using thematic analysis. …

    Published in NOLEGEIN Journal of Management Information Systems · Vol. 6, Issue 1, 2023 · pp. 1–5 Read article

  • Published Open access

    Cosmetics Market Developments

    By Vidhi Dhyani

    Abstract: The global cosmetic industry is a dynamic and growing industry that continues to expand as consumers seek innovative products and experiences. In recent years, there has been a shift toward natural and organic products, the use of technology, and the growing demand for personalized products. However, the industry faces several challenges, including the impact of cosmetics on the environment and the increasing regulation of cosmetic products. This report provides a …

    Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 43–46 Read article

  • Published Open access

    The Use of Big Data Analytics in Operations Research: Challenges and Opportunities

    By Vidhi Dhyani

    Abstract: Organizations are producing exponentially more data as a result of the development of technology and data. This big data presents a significant opportunity for organizations to gain insights and optimize their operations, particularly in the field of operations research (OR). Big data analytics (BDA) is a rapidly growing field that focuses on the use of advanced techniques and technologies to extract insights from large and complex datasets. The integration of …

    Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 5, Issue 2, 2022 · pp. 1–4 Read article

  • Published Open access

    Operations Research and Management: A Comprehensive Review of Current Trends and Techniques

    By Vidhi Dhyani

    Abstract: Organizations can boost their efficacy and efficiency by deploying methodologies and operations research (OR). The industry is continually altering, and new approaches and tactics are being devised to tackle the hard situations that organizations must cope with. OR and management techniques can be applied in several areas, including predictive maintenance, inventory management, supply chain optimization, transportation and logistics, and financial management. The benefits of OR and management techniques include reduced …

    Published in NOLEGEIN Journal of Operations Research & Management · Vol. 5, Issue 2, 2022 · pp. 21–24 Read article

  • Published Open access

    Home-Based Work Processes for Medium-Sized Software Development

    By Vidhi Dhyani

    Abstract: This case study examines the transition of a software development company to a work from home modelduring the COVID-19 pandemic. The study highlights the challenges and solutions of the transition, theimpact on productivity and employee engagement, and the lessons learned from the experience. Datacollection involved interviews with key stakeholders, employee surveys, and an analysis of organizational documents and reports. The data was analysed using a combination of qualitative and quantitative …

    Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 2, 2022 · pp. 13–17 Read article

Support