NOLEGEIN Journal of Advertising and Brand Management
Volume 3, Issue 1 (2020)
Published
Table of contents
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Electronic Resources: Their Importance, Characteristics, Types, Issues and Challenges and Comparison with Print Resources—: An Analysis
Abstract: The purpose of this paper is to know the importance, characteristics, types, issues and challenges of e-resources and also know the comparisons with print resources. E-resources contain e-books, e-journals, e-magazine, e-thesis and dissertation, e-newspapers, e-reference sources, etc.; all these resources are stored in the computer as an electronic form, which is called a database. E-resources are becoming very important for each and every library these days as they are more …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 1, 2020 · pp. 1–9 Read article
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Online Marketing
Abstract: This paper is intended to focus on whether online marketing is helpful in business or not, as compared to traditional marketing. Subsequently, the steps that must be taken to make online marketing more efficient are highlighted. In today’s era of digitalization, Internet has promised a brilliant future and subsequently has become a favourite tool of marketing for researchers. Before the Internet, the business often faced difficulties in connecting to customers …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 1, 2020 · pp. 10–14 Read article
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Impact of CSR on Brand Recognition During COVID-19 Crisis
Abstract: When a crisis occurs, brands need to understand that there is a moment for everything, and now is the time not to focus on big-budget advertisement through any kind of medium to talk about their brand. During a crisis, what brands can do is emerge as customer-oriented and help them with the current scenario. This scenario does not mean there should not be any kind of marketing; however, it can …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 1, 2020 · pp. 15–19 Read article
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Are Social Networks Good for Our Society?
Abstract: Social media is not always an online distraction or diversion platform. But it is one of the best ways to stay updated about the latest and trending news. Most of the news channels, multi-national companies, etc. make use of social media to convey their message so that it reaches to the maximum number of masses. This helps the general public to stay informed about the current matters without any delay. …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 1, 2020 · pp. 20–23 Read article
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Analyzing the Relationship between Advertising Communication Skills with Respect to Customer Satisfaction
Abstract: Advertising communication is a perception and a process of a source, a message, a communication channel, and a receiver. Receiver sometimes becomes the source of information by communicating the message to his family, peer, and friends. This kind of communication is called word-of-mouth communication, which involves social interactions between two or more people. In order to be aware of information related to decisions, changes, etc., the information is the first …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 1, 2020 · pp. 24–29 Read article