NOLEGEIN Journal of Advertising and Brand Management
Volume 5, Issue 2 (2022)
Published
Table of contents
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Analyzing the Role and Influence of Social Media on Tourism and Hospitality Industry
Abstract: Social media communications have a significant impact on how people choose what to buy in the current digital age. The Indian tourism sector is also affected by this new age phenomenon. Before deciding where to go, Indian consumers (in this case, travelers) research travel options on a variety of social media platforms. Therefore, from the perspective of an emerging market, we need to comprehend social media communication better and how …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 1–10 Read article
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Communicative Effectiveness of Product Placement Among Portuguese and Spanish Audiences
Abstract: This research project focuses on the effectiveness of product placement in James Bond movies. The results are obtained from a sample of 300 Portuguese and Spanish university students, organized in independent groups at random. Three questionnaires were applied, one for each film as there were different brands in the research corpus, and applied in the sample's native languages. Within the methodological procedure developed by Ángel Rodriguez Bravo of the Universitat …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 11–33 Read article
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Transitions in the Advertising Strategies
Abstract: The rise of digital media and new technology has caused substantial changes in the advertising sector in recent years. Traditional advertising methods, such as print and broadcast, have been largely replaced by digital advertising, which includes personalized advertising, social media advertising, influencer marketing, native advertising, programmatic advertising, mobile advertising, and virtual and augmented reality advertising. Personalized advertising involves delivering targeted advertising messages based on user behavior, while social media advertising …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 34–37 Read article
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NEP-2020: Scope for Govt. Dr. Indrajeet Singh College Akaltara
Abstract: Govt. Dr. Indrajeet Singh College Akaltara is recognized as a college of rural area where GER is not up to the mark. More than 92% students of this college belong to reserve categories and more than 65% students are girls. Introduction of NEP-2020 will improve the GER of the college. It will provide more financial support to the students of reserve categories and will open more opportunity of acquiring quality …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 38–42 Read article
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Cosmetics Market Developments
Abstract: The global cosmetic industry is a dynamic and growing industry that continues to expand as consumers seek innovative products and experiences. In recent years, there has been a shift toward natural and organic products, the use of technology, and the growing demand for personalized products. However, the industry faces several challenges, including the impact of cosmetics on the environment and the increasing regulation of cosmetic products. This report provides a …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 43–46 Read article