NOLEGEIN Journal of Consumer Behavior & Market Research
Volume 3, Issue 2 (2020)
Published
Table of contents
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Consumer Ethnocentric Attitude of Indian Emigrants in Their Host Country with Special Reference to Zambia
Abstract: In this paper, the researcher examines the state of consumer ethnocentrism of Indian emigrants in Zambia. The spotlight of this study is to find out the consumers' ethnocentric tendencies, especially among those Indians who reside in Zambia during the study time. The researcher used a questionnaire to gather the data from the respondents. Percentage analysis and multinominal logistics regression tool to test the research hypothesis were used. It was found …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 2, 2020 · pp. 1–6 Read article
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To Study the Effectiveness of Radio Transmissions in Retail Outlets on Consumer’s Buying Behaviour.
Abstract: Consumer’s buying behaviour has always been a complex phenomenon. Numerous research studies have been carried out on this subject. This research will provide more insight into this subject through radio transmissions in retail outlets. It will study the effectiveness of instore radio, i.e., music which is being played in the background with timely updates regarding discounts and offers in various retail outlets. To have authentic information, the research will be …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 2, 2020 · pp. 24–41 Read article
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The Indian Financial Institutions—Struggling and Surviving during Economic Turbulence
Abstract: During the last few years, financial institutions like banks and other financial institutions has to come up with various challenges due to the emergence of policies of governments as well drastic changes in the economy. Moreover, the emergence of digitalization is yet another serious concern of financial institutions. Furthermore, the competition in the field of financial sector is a serious concern for many institutions, especially those who maintained a traditional …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 2, 2020 · pp. 42–48 Read article
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A Study on Impact of COVID-19 Pandemic on Consumer Buying Behavior in PCMC Area
Abstract: The impact of the corona virus pandemic on the economy has been devastating. With millions forced to stay at home and retail shops, except those providing essential services, shut, analysts claim that the pandemic will have long-term consequences on consumer behavior. While some claim that consumers are likely to switch to online services, others argue that a few weeks of change won’t result in a fundamental shift in behavior. What …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 2, 2020 · pp. 49–56 Read article
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Consumers’ Brand Preference of Laptop for Kathmandu, Nepal
Abstract: The study focuses on the analysis of consumer’s brand preference for laptop. The study carefully examined its set objectives with the adaptation of a suitable methodology. The purpose of the study is to identify the factors those are important to people while purchasing particular brand of laptop. It could be factors like brand image, price, features, configuration, convenience of service, audio quality, video quality, brand name etc. Through the finding …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 2, 2020 · pp. 7–23 Read article