NOLEGEIN Journal of Entrepreneurship Planning, Development and Management
Volume 3, Issue 2 (2020)
Published
Table of contents
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Multinational Corporations in India
Abstract: The present study is about multinational corporations (MNCs) with reference to developing counties like India. The paper traces their growth and present position, their merits and demerits, and their inevitability in the global scenario. However, it calls for regulation of the MNCs to reduce their harmful effects on the economy and the ecology.
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 3, Issue 2, 2020 · pp. 1–9 Read article
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Corporate and Business Strategies of Tesla Company
Abstract: Tesla Company has become one of the leading electric vehicle manufacturing companies in the US market. The differentiation strategy currently adopted by Tesla Company is not making the organisation distinct in the US electric vehicle industry. This report has recommended the favourable corporate and business strategic directions for Tesla in order to achieve its strategic vision and thereby gain sustainable competitive advantage in the US market. At the corporate level, …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 3, Issue 2, 2020 · pp. 10–23 Read article
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E-Marketing the Future of Marketing Field
Abstract: Globalization and technological improvements are imminent and those that embrace it today will be better prepared for tomorrow. E-marketing is growing at a dramatic pace and is impacting customer and market behaviours. These have made organizations to incorporate budget allocation and to start incorporating e-marketing as the main form of marketing and try to meet their targeted customers’ needs to the satisfaction. This topic tries to investigate and states what …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 3, Issue 2, 2020 · pp. 24–29 Read article
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Earliest Validated Learning
Abstract: The journey of entrepreneurship starts with identification of problem which needs to be solved. Existing practices such as minimum viable product is more focussed towards the validation of solution to the problem. There is no point in progressing further if the problem identified does not worth solving, so validation of problem is the first and very important activity in entrepreneurship journey. The earliest validated learning (EVL) is a set of …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 3, Issue 2, 2020 · pp. 30–34 Read article
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Impact of Nudge Marketing on Performance of Insurance Products with Special Reference to Insurance Sector in Kochi
Abstract: Nudge marketing is a new trend in marketing and a widely discussed concept today. Nudge marketing refers to deliberately manipulating how choices are presented to consumers. Its goal is to influence what consumers choose, either to steer them toward options that the marketer believes are good for them or simply to stimulate purchases and increase sales. Very few studies have been conducted on the effectiveness and success of nudge marketing. …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 3, Issue 2, 2020 · pp. 35–40 Read article