NOLEGEIN Journal of Supply Chain and Logistics Management
Volume 2, Issue 2 (2019)
Published
Table of contents
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Performance Management—A Way to Enhance Productivity and Achieving Organizational Goals
Abstract: Human Resource Management is a relatively young discipline. In recent years, it has undergone a rapid evolution. With the globalization of the world economy, the marketplace has become highly complex, turbulent, and competitive. People are at the heart of business success. Today, the fundamental need of organizations is agility, responsiveness, innovation or transcendence, efficiency, and execution for sustainable competitive advantage. It is here that performance management can help organizations to …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 2, Issue 2, 2019 · pp. 1–5 Read article
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Effect of Product Packaging in Consumer Buying Decision
Abstract: The study was conducted to determine which elements of product packaging (ICPE) Indian Centre of Plastic Environment are the most significant and how they impact consumer buying behavior. Due to increasing self-service and changing consumer lifestyles, the internet in packaging as a tool of sales promotion and stimulator of impulsive buying behavior is growing increasingly. So, packaging performs an important role in marketing and encouraging or even sometimes discouraging the …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 2, Issue 2, 2019 · pp. 19–25 Read article
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Marketing Problems of Micro Small and Medium Enterprises in Virudhunagar District
Abstract: Micro small and medium enterprises (MSMEs) are not only playing crucial role in providing large employment opportunities at comparatively lower capital cost than large industries but also helping in industrialization of rural and backward areas, thereby, reducing regional imbalances, assuring more equitable distribution of national income and wealth. Marketing problem encompasses problem faced in the four marketing mix strategies, namely, product, price, place and promotion. Many entrepreneurs stated that promotional …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 2, Issue 2, 2019 · pp. 26–34 Read article
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Privatization of Indian Railways–a Study
Abstract: There is a wide resource gap in the transport sector of India. The Government of India identified the importance of the private sector in bonding this resource gap. The government wants to develop infrastructure and services in transport sector. So, the Government of India is actively working on privatization of Indian Railways. In comparison to roadways, Indian Railways is twelve times more energy efficient in freight traffic. It is also …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 2, Issue 2, 2019 · pp. 35–40 Read article
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An Insight into Formal-Informal Gender Disparity: Education, Income and Work Inclusion
Abstract: The study attempts to explore some of the key differences that are arising in-between the two main sectors in the economy and bring out some of the characteristics of the recent trending informal economy. To some extent the paper seeks to perceive whether there is any link(s) between the formal sector and the informal sector. The issue is significant particularly due to the mounting presence of the informal economy in …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 2, Issue 2, 2019 · pp. 6–18 Read article