MBA Journals Peer-reviewed management research from Consortium e-Learning Network

NOLEGEIN Journal of Business Risk management

Study on Challenges with Buyers perception affecting Business

  1. Afsha Matloob

Abstract

A research study aimed at understanding the perception choice of Indian consumers in selecting mobile telecommunications service providers was conducted. The perception of consumers varies widely according to the attributes of communication quality, call service, facilities, price, and customer care and service provider.

Keywords

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