NOLEGEIN Journal of Global Marketing Open Access

An Exploratory Study on ERP Implementation in FMCG Sector- (Hindustan Unilever Limited)

  1. Siddharth Jadhav
  2. Meera Suresh

Abstract

As India moves towards Industrial revolution 4.0, the FMCG sector has optimized its operations topeak. But due to Pandemic-19, the entire supply chain has undergone disruptions.It has been forecasted that manufacturing sector will undergo a loss of $15 trillion till end of 2020. In this current situation, enterprise resource planning (ERP) has supported companies to overcome the disruption and losses.In this research, we have stated about the ERP implementation risks and benefits. A primary research will be conducted to understand the major focused risks faced during disruptions from industry experts and targeted population. The research is also supported by a realistic case scenario of HUL, aleading FMCG company and indents to identify how it has used various business innovation techniquesto overcome the disruptions faced and optimized their operations. This study will facilitate the understanding of various ERP aspects related to business activities.

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