NOLEGEIN Journal of Global Marketing
Volume 4, Issue 2 (2021)
Published
Table of contents
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Role of Indian Startups In Achieving $10 trillion Economy
Abstract: Emerging economies are economies of emerging nations that are becoming more engaged with the global markets as they grow. Emerging economies are low-income, rapid-growth countries using economic liberalization as their primary engine of growth (Hoskisson, Eden, Lau, & Wright, 2000). They are characterized by an increasing market orientation and an expanding economic foundation (Bruton, Ahlstrom, & Obloj, 2008). Among the nations which have been identified as the upcoming economies India …
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 2, 2021 · pp. 1–4 Read article
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COVID-nomics: The Economic Impact of COVID-19
Abstract: As we know, there are few things in this world that do not have two-faced implication, COVID-19 has also had both positive and negative economic impacts. As the monetary outcomes following from the COVID-19 emergency unfurl, it is normal that more seasoned economic assets will be affected, as they have been during past fiscal plunges. These variables will hit more diligently in significant expense zones of the nations where monetary …
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 2, 2021 · pp. 15–18 Read article
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An Analysis of Consumer Behaviour in Upgrading to Conspicuous Products in Branded Apparels
Abstract: Conspicuous consumption is a phrase coined by American sociologist as well as economist Thorstein Veblen. Conspicuous consumption could be applied to luxury goods which are easily recognizable as a more costly, expensive item. Tech, automobiles, and even clothing could all be examples of products related to mindful usage. Conspicuous consumption is usually done showing a certain social class or status.
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 2, 2021 · pp. 19–23 Read article
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An Exploratory Study on ERP Implementation in FMCG Sector- (Hindustan Unilever Limited)
Abstract: As India moves towards Industrial revolution 4.0, the FMCG sector has optimized its operations topeak. But due to Pandemic-19, the entire supply chain has undergone disruptions.It has been forecasted that manufacturing sector will undergo a loss of $15 trillion till end of 2020. In this current situation, enterprise resource planning (ERP) has supported companies to overcome the disruption and losses.In this research, we have stated about the ERP implementation risks …
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 2, 2021 · pp. 24–36 Read article
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A Critical Examination of Barriers to Innovation in Small and Medium Enterprises: A Case Analysis of Chikan Industry in Lucknow District
Abstract: Innovation and dynamism is the backbone of any of the economy either it is developed or developing. This study is to examine the innovative process of small and medium enterprise in chikan industry residing in Lucknow District. There are a lot of work done in the field of innovation in SMEs but a very few related to chikan industry of the Lucknow (Arya at. all, 2002). This paper aim is …
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 2, 2021 · pp. 5–14 Read article