NOLEGEIN Journal of Global Marketing Open Access

Analysis the Role and Significance of Entrepreneurship in Education

  1. Abdul Hakim Noori
  2. Amjad Momand

Abstract

The role and significance of entrepreneurship in education are multifaceted and have a direct impact on the success factors in mobile commerce. In order to educate college students for a particular vocation, entrepreneurial education seeks to develop and promote these qualities in them as well as their ambition, drive, pioneering spirit, and sense of adventure. business venture or plan The development of the strategic skills and resources needed by an entrepreneur is another goal of this education. In recent years, Numerous programs for entrepreneurial training have been held by universities and associated external entities, and these initiatives have steadily drawn notice. The entrepreneurial education not only fosters an entrepreneurial mindset but also enhances self-efficacy, which is positively correlated with entrepreneurial intention This indicates that entrepreneurial education plays a crucial role in shaping the mindset and intention of individuals, which is essential in the context of mobile commerce success factors. Furthermore, the success factors in mobile commerce, such as usability and added value, are directly influenced by the entrepreneurial spirit and drive fostered through education. The shopping experience, which is one of the most important success factors in mobile commerce, is enhanced by the entrepreneurial mindset that seeks to offer added value and create innovative and user-friendly solutions Additionally, the factors affecting mobile commerce adoption, such as behavior, performance, cost, trust, service quality, and working conditions, are positively influenced by the strategic resources and abilities developed through entrepreneurial education In conclusion, the significance of entrepreneurship in education is evident in its influence on the success factors in mobile commerce. Entrepreneurial education plays a pivotal role in shaping mindsets, fostering self-efficacy, and developing the strategic resources and abilities required for success in entrepreneurship, all of which directly impact the success factors in mobile commerce, such as usability, added value, and customer trust.
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