MBA Journals Peer-reviewed management research from Consortium e-Learning Network

NOLEGEIN Journal of Information Technology & Management

The Combination of Neuromarketing and Artificial Intelligence Technology Allows Marketers to Understand Customer Behavior, Thoughts, And Preferences.

  1. Ganesh Radhakrishnan

Abstract

In real time, people have decided to transcend their own intelligence to better understand the world and live a better life, creating intelligence. Robots, smartphones, machines and software, which were pure creations of science fiction writers more than a decade ago, are becoming increasingly necessary in our daily lives, and it is not true that business, especially business, will benefit from them. Considering that neuromarketing is fundamentally based on technology, its integration with artificial intelligence can improve its ability to collect and measure customer needs more accurately. In this article, we will include a literature review of the current use of artificial intelligence in business research on different technologies, as well as Neuromarketing and artificial intelligence. Since we see that there are few studies and research on this subject, we will include some of them get thoughts and  questions for future studies and research experiments However, its greatest potential rests in collaboration with artificial intelligence (AI), which promises more precision in assessing and responding to client needs. This paper conducts a comprehensive literature analysis to investigate the present landscape of AI applications in business research across multiple areas. Moreover, it delves into the intersection of neuromarketing and AI, shedding light on the sparse existing research in this domain while propounding avenues for future inquiry and experimentation. By elucidating the transformative potential of this amalgamation, the discourse endeavors to underscore its significance in shaping the future of consumer insights and strategic business decision-making
Support