MBA Journals Peer-reviewed management research from Consortium e-Learning Network

NOLEGEIN Journal of Performance Management & Retention Strategies

A Study on Optimizing Advisor Recruitment Processes for Financial Services and Insurance Policies at Ageas Federal Life Insurance

  1. Jatinder Kaur
  2. Ishita Aggarwal

Abstract

The life insurance industry in India has demonstrated consistent growth; however, penetration levels remain relatively low, indicating significant untapped potential. This study examines strategies for optimizing advisor recruitment processes and strengthening financial service training at Ageas Federal Life Insurance. The research is based on a two-month internship experience as a Junior Recruitment Manager Intern and supported by a quantitative, descriptive survey conducted among 100 respondents in Delhi/NCR. Primary data were collected through a structured questionnaire, while secondary data were gathered from academic studies, industry reports, and regulatory publications. The findings reveal moderate awareness of the insurance advisory profession and mixed perceptions regarding recruitment transparency. Financial incentives and flexible work structures emerged as key motivational factors for pursuing an advisory career. However, lack of job clarity, concerns about initial income, and negative perceptions of insurance jobs among youth remain significant barriers. Respondents emphasized the importance of customer relationship management, communication skills, and trustworthiness over mere product knowledge. Additionally, digital recruitment tools, AI-based onboarding, and social media platforms were viewed positively as mechanisms to enhance efficiency and attract younger talent. The study concludes that integrating technology, improving training frameworks, enhancing transparency, and reshaping the public image of insurance careers can strengthen advisor networks and drive sustainable growth in the life insurance sector.

Keywords

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