21 publications
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Study of financial modelling in Excel, with reference to with Reference to Param Dairy Limited CompanyBy Jatinder Kaur, Hitanshi Goel
Abstract: This project titled “Study of Financial Modelling in Excel with Reference to Param Dairy Limited” focuses on understanding how Excel-based financial tools are used in real business environments to enhance financial accuracy and decision-making. In today’s data-driven business world, financial modelling has become essential for analyzing performance, forecasting growth, and supporting strategic decisions. The objective of this project is to study the practical applications of Excel in financial analysis, specifically …
Published in NOLEGEIN Journal of Financial Planning And Management · Vol. 9, Issue 2, 2026 · pp. 19–32 Read article →
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A Study on Trade Financing Strategies Practiced in AU Small Finance bankBy Jatinder Kaur, Ishita Kalia
Abstract: This study examines the trade financing strategies practiced by AU Small Finance Bank, with a particular focus on its role in supporting Micro, Small, and Medium Enterprises (MSMEs). Trade finance plays a critical role in facilitating both domestic and international trade by mitigating risks, ensuring liquidity, and building trust between trading partners. The research adopts an exploratory and descriptive design based on primary data collected during a 45-day internship and …
Published in NOLEGEIN Journal of Financial Planning And Management · Vol. 9, Issue 1, 2026 Read article →
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A Study on Assessing the Effectiveness of Indian Post Payments Bank in Expanding Financial Inculsion Among Rural AreaBy Jatinder Kaur, Somya Aggarwal
Abstract: Financial inclusion remains a critical driver of equitable economic development in India, particularly in rural areas where access to formal banking services has historically been limited. This study examines the effectiveness of India Post Payments Bank (IPPB) in expanding financial inclusion among rural populations by leveraging the extensive postal network and digital banking infrastructure. Established to bridge the last-mile connectivity gap, IPPB delivers doorstep banking services through postmen and Gramin …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 9, Issue 2, 2026 Read article →
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A study on inventory management in Surya Min Chem Pvt. Ltd. DELHIBy Jatinder Kaur, Vanshika
Abstract: This study examines inventory management practices at Surya Min Chem Pvt. Ltd., a private limited company operating in the chemical and mineral manufacturing sector in Delhi. The research aims to evaluate existing inventory control systems, assess their effectiveness, and identify areas for improvement within a chemical manufacturing environment where safety, regulatory compliance, and operational continuity are critical. A descriptive and exploratory research design was adopted. Primary data were collected from …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 9, Issue 1, 2026 · pp. 31–47 Read article →
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A Study on Social Media and Marketing Strategies of Fitspire CompanyBy Jatinder Kaur, SWAYAM JAIN
Abstract: The rapid expansion of digital technologies has transformed traditional marketing practices, compelling brands to adopt social media–driven strategies to remain competitive. This study examines the role of social media and marketing strategies adopted by Fitspire, an emerging Indian wellness and nutrition brand. The research is based on a qualitative descriptive approach supported by internship-based observations and secondary literature. The study analyzes how Fitspire leverages platforms such as Instagram, YouTube, and …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article →
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Assessing the Role of India Post Payments Bank in Promoting Financial Inclusion: A Study on Customer SatisfactionBy Jatinder Kaur, Tanishka Goel
Abstract: Financial inclusion remains a critical objective in India’s economic development agenda, particularly in extending formal banking services to rural and underserved populations. India Post Payments Bank (IPPB), launched in 2018 under the Department of Posts, represents a unique institutional model that combines digital banking with an extensive postal network to enhance financial accessibility. This study assesses the role of IPPB in promoting financial inclusion, with a specific focus on customer …
Published in NOLEGEIN Journal of Business Risk management · Vol. 9, Issue 1, 2026 Read article →
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A Study on Financial Trading and Investment Practices at BigBullsBy Jatinder Kaur, Dhwani Gupta
Abstract: Financial trading and investment practices play a crucial role in shaping portfolio performance and risk management strategies in modern financial markets. This study examines the trading and investment practices adopted at BigBulls, with a focus on decision-making processes, trading instruments, risk assessment methods, and portfolio diversification strategies. The research aims to understand how market analysis, technology-driven tools, and investor behavior influence trading outcomes at BigBulls. Both primary and secondary data …
Published in NOLEGEIN Journal of Business Risk management · Vol. 9, Issue 1, 2026 Read article →
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A Study on Optimizing Advisor Recruitment Processes for Financial Services and Insurance Policies at Ageas Federal Life InsuranceBy Jatinder Kaur, Ishita Aggarwal
Abstract: The life insurance industry in India has demonstrated consistent growth; however, penetration levels remain relatively low, indicating significant untapped potential. This study examines strategies for optimizing advisor recruitment processes and strengthening financial service training at Ageas Federal Life Insurance. The research is based on a two-month internship experience as a Junior Recruitment Manager Intern and supported by a quantitative, descriptive survey conducted among 100 respondents in Delhi/NCR. Primary data were …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 1, 2026 Read article →
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A Study on exploring Consumer Attitudes towards Basic Clothing Pvt Ltd ClothingBy Jatinder Kaur, Ishita Kalia
Abstract: This study examines the trade financing strategies practiced at AU Small Finance Bank and evaluates their effectiveness in supporting business growth, particularly among Micro, Small, and Medium Enterprises (MSMEs). Trade finance plays a crucial role in facilitating domestic and international trade by reducing payment risks, improving liquidity, and ensuring smooth transaction flows. The research is based on a 45-day internship in the Trade Finance Department, supported by analysis of financial …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 Read article →
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A Study on Marketing Strategy on Nitin Jatin Textiles LLPBy Jatinder Kaur, Shivansh Gambhir
Abstract: The textile industry plays a significant role in India’s economic development, contributing substantially to employment generation and industrial growth. In this highly competitive environment, effective marketing strategies are crucial for sustaining market position and achieving long-term growth. This study aims to analyze the marketing strategies adopted by Nitin Jatin Textiles LLP and evaluate their effectiveness in enhancing brand visibility, customer reach, and sales performance. The research focuses on key components …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 1, 2026 Read article →
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Study on Financial Analysis Practices at Elaiichiram Foods IndustriesBy Jatinder Kaur, Raghav Goyal
Abstract: Financial analysis plays a vital role in evaluating the performance, stability, and growth prospects of an organization. The present study focuses on the financial analysis practices at Elaiichiram Foods Industries, aiming to assess the effectiveness of financial management and decision-making processes within the firm The research examines key financial statements, including the balance sheet, income statement, and cash flow statement, to evaluate the company’s profitability, liquidity, solvency, and operational efficiency. …
Published in NOLEGEIN Journal of Financial Planning And Management · Vol. 9, Issue 1, 2026 Read article →
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To Study The Impact of Social Media Use On Academic Performance Among College Students In Delhi NCRBy Jatinder Kaur, Dhruv Malhotra
Abstract: Social media has become an integral part of the daily lives of youths, influencing various aspects of their behavior, including study patterns. This executive summary provides an overview of the impact of social media on the study habits and academic performance of college students. Access to Information: Social media platforms provide a vast pool of educational resources, enabling students to access information beyond traditional classroom settings. Collaborative Learning: Youths engage …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 1, 2025 · pp. 37–47 Read article →
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Reliance Industries Limited: Financial Statement AnalysisBy Jatinder Kaur, Monisha Gupta, Vivek
Abstract: The comparative analysis of RIL's financial performance using ratios revealed a decline in the company's net profit margin from 2022 to 2023, indicating reduced profitability. However, the return on investment (ROI) improved slightly, reflecting better returns on invested capital. The company maintained a stable current ratio during this period, suggesting consistent ability to meet short-term obligations. Meanwhile, the asset turnover ratio significantly decreased, indicating lower efficiency in utilizing assets to …
Published in NOLEGEIN Journal of Financial Planning And Management · Vol. 7, Issue 2, 2024 · pp. 103–109 Read article →
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Contemporary Dynamics of Innovation and EntrepreneurshipBy Jatinder Kaur, Amarpreet Kaur
Abstract: In order to understand the term ‘entrepreneurship', it is important to know the exact meaning of entrepreneur. The term entrepreneur refers to those individuals who focus on the development of new product and services in such a manner that maximum satisfaction is obtained by consumers through its use. The Secondly most important work that an entrepreneur need to perform is, to find an innovative solution of the problem that pertains …
Published in NOLEGEIN Journal of Business Risk management · Vol. 7, Issue 1, 2024 · pp. 7–12 Read article →
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Published Open access
Role of HR in Employee’s Happiness at Work: Literature ReviewBy Jatinder Kaur, Dr. Monisha, Shilpa Bhandari
Abstract: Happiness has gained growing attention in psychological studies in the form of good moods and feelings, well-being and optimistic attitudes. Therefore, employee happiness or well- being is an emerging subject in both management and psychology. Happiness at the workplace means people’s happiness with their job. It is perceived as an individual/subjective well- being and happiness of a person’s life. Happiness at work is crucial for both individuals and companies. In …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 6, Issue 2, 2023 · pp. 9–16 Read article →
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An Investigation into Customer Contentment with Google PayBy Jatinder Kaur, Monisha
Abstract: In the era of digital transformation, Google Pay, a leading digital payment platform, has revolutionized financial transactions. This study delves into the factors driving customer satisfaction with Google Pay, examining its features, usability, security, and overall user experience. With the widespread adoption of mobile technology and digital transactions, understanding user satisfaction is crucial for service providers and policymakers. This research contributes valuable insights into Google Pay's strengths and areas for …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 2, 2023 · pp. 32–45 Read article →
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Published Open access
Sentiment Analysis Using Search Engine Drifts for Green Marketing and Related Terms: A Geographical Analysis Based on CountiesBy Jatinder Kaur
Abstract: This exploratory study's main goal was to find out how interested Google users in India will be in green products, marketing, causes, and affiliate concepts between May 2021 and May 2022. Google Trends are being used more and more for various opinion research purposes to gauge popular sentiment. We monitor Google Trends for certain keywords that correspond to our green marketing– related characteristics. As the next step, we compare the …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 2, 2022 · pp. 19–25 Read article →
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Published Open access
Environmental Degradation in India: Causes and ConsequencesBy Jatinder Kaur
Abstract: In the present era where attaining the goals of sustainable development is a major concern for every economy; in such a situation, the concept of protection of the environment from degradation can no longer be ignored by any sector then it hardly matters whether it is the private sector or the government sector. The term “environmental degradation” describes how the environment of the planet is deteriorating as a result of …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 5, Issue 2, 2022 · pp. 8–15 Read article →
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Published Open access
Effect of Digital Marketing on Rural MarketingBy Jatinder Kaur, Ravi Kant Sharma
Abstract: In current years, advertisers see an undiscovered potential in the rustic fragment of the nationbecause of the financial movements which thusly leaded to ascend in buying force of the provinciallocal area. Recently, presentations of plans by significant telecom players, for example, reducingdown expense of internet packs have brought about huge ascent in number of web clients in therustic fragments. Likewise in, dispatching of cheaper advanced cells has added to the …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 1, 2022 Read article →
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Reasons and Impact of Environment Degradation in IndiaBy Jatinder Kaur
Abstract: In the present era where attaining the goals of sustainable development is a major concern for every economy, in such a situation the concept of protection of the environment from degradation can no longer be ignored by any sector then it hardly matters whether it is the private sector or government sector. The concept of environmental degradation refers to a deterioration of the earth’s environment through overconsumption of assets like …
Published in NOLEGEIN Journal of Business Risk management · Vol. 2, Issue 2, 2019 · pp. 15–22 Read article →