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890 articles for “branding, corporate social responsibility, COVID-19, crisis, funding”
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Impact of CSR on Brand Recognition During COVID-19 Crisis
Abstract: When a crisis occurs, brands need to understand that there is a moment for everything, and now is the time not to focus on big-budget advertisement through any kind of medium to talk about their brand. During a crisis, what brands can do is emerge as customer-oriented and help them with the current scenario. This scenario does not mean there should not be any kind of marketing; however, it can …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 1, 2020 · pp. 15–19 Read article
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Marketing's Take on Corporate Social Responsibility: Creating Long-Term Brands with Social Impact Projects
Abstract: The term "corporate social responsibility" (CSR) describes the extra efforts that a single corporate organization makes for the benefit of society and the environment at large. This program is a way for the businesses to give back to the community that provides them with revenue. Businesses can develop a durable brand image by focusing on societal issues related to the environment, economy, and social issues. Clients will view such businesses …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 7, Issue 1, 2024 · pp. 28–34 Read article
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Corporate Social Responsibility: Could be a tool for increasing Social Accountability in Corporate Governance?
Abstract: The corporate world works for higher profitability and lesser risk in production and distribution. The emergence of corporate social responsibility (CSR) obligated corporations to share a certain percentage of their profit with the public as a social duty. It created a debate that CR reduced the profitable opportunities of corporates and increased the risk & over-involvement in non-productive activities due to no congruence between the core works of corporates and …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 1, 2025 · pp. 7–17 Read article
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The Impact of Corporate Social Responsibility (CSR) on Labor Welfare: Indian Perspective
Abstract: Corporate Social Responsibility (CSR) in India has transitioned from something voluntary and charitable, to something corporate as a matter of law, made to be an obligation under the Companies Act of 2013. Traditionally it has been the case that CSR has been a focus of environmental sustainability, education and community development, but its effect of promoting labor welfare is now more widely appreciated. Labor welfare covers a spectrum from health …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 1, 2026 Read article
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Corporate Social Responsibility in Rural Development
Abstract: According to 2011 census of India, out of total population of 121 crores, 83.3 crores people live in rural areas that count nearly 70 per cent of India’s population. This population living in rural areas has neither adequate land holdings nor alternate service opportunities to produce or procure their livelihood. In the absence of adequate employment opportunities, the rural people are unable to generate enough wages to sustain their livelihood. …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 1, Issue 1, 2018 · pp. 30–33 Read article
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Scenario of Corporate Social Responsibility in 21st Century
Abstract: Along with the worldwide implementation of LPG policy, the concept of Corporate Social Responsibility (CSR) also came into focus and with passage of time this concept started attracting the attention not only of all the stakeholders but educationists, social activists, reformists from all over the world. As a result of this today, CSR is one of the most emerging and debatable subjects across the globe and particularly in India. Other …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 2, Issue 2, 2019 · pp. 31–37 Read article
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Corporate Social Responsibility Spending and Financial Performance: Evidencefrom selected NIFTY Firms in India
Abstract: This study examines the relationship between Corporate Social Responsibility (CSR) expenditure and accounting-based financial performance, measured through Return on Assets (ROA) and Return on Equity (ROE), for selected NIFTY-listed companies over the period 2020–21 to 2024–25. Using secondary data collected from published annual reports, the research evaluates trends in CSR spending and assesses its influence on firm profitability. The findings indicate a consistent upward trajectory in CSR investments across most …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 · pp. 1–5 Read article
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COVID-nomics: The Economic Impact of COVID-19
Abstract: As we know, there are few things in this world that do not have two-faced implication, COVID-19 has also had both positive and negative economic impacts. As the monetary outcomes following from the COVID-19 emergency unfurl, it is normal that more seasoned economic assets will be affected, as they have been during past fiscal plunges. These variables will hit more diligently in significant expense zones of the nations where monetary …
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 2, 2021 · pp. 15–18 Read article
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Examining the Impact of Corporate Social Responsibility on Brand Equity and Consumer Loyalty
Abstract: In today's socially conscious market, corporate social responsibility, or CSR, has become an essential element in building brand equity and encouraging customer loyalty. This paper investigates the multifaceted relationship between CSR initiatives and their impact on brand perception, consumer trust, and loyalty. Through a comprehensive review of existing literature and empirical evidence, the study highlights how CSR efforts, such as environmental sustainability, ethical labour practices, and community engagement, positively influence …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 1, 2025 · pp. 43–51 Read article
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Leveraging Role of Social Media Influencers in Corporate World- an Overview
Abstract: Social media influencers have become the latest buzzword in marketing now-a-days. Social media influencer is a user on social media who has established credibility in a specific industry and has access to large audience and can persuade others by virtue of their authenticity and reach. Brands are engaging with and taking advantage of social media influencers to reach the audience. Brands collaborate with social media influencers to promote new products …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 1, 2022 · pp. 1–5 Read article
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A Comparative Analysis of Public and Private Mutual Funds: A Study of SBI Mutual Funds and Aditya Birla Sun Life Mutual Funds
Abstract: Performance appraisal of mutual funds operating in the public sector and private sector provides critical insight into how ownership structure, management style, and strategic objectives influence investment outcomes. This paper compares SBI Mutual Fund, which represents the public sector, with Aditya Birla Sun Life Mutual Fund (ABSLMF), which represents the private sector. The key performance indicators that form part of the analysis include risk-adjusted returns, namely Sharpe Ratio, Treynor Ratio, …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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Impact of COVID-19 on Social Media Marketing in Tamil Nadu
Abstract: The present research paper is focusing on quantifying the impact of COVID-19 on social mediamarketing in Tamil Nadu which raises the COVID-19 pandemic has accelerated the adaptation ofsocial media marketing. The primary data on the field are collected through questionnaires andsecondary data were collected through internet and journals. A sample of 117 respondents iscollected from social media users, out of which, most of the respondents are of 21–30 age group. …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 4, Issue 2, 2021 · pp. 19–25 Read article
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Are Social Networks Good for Our Society?
Abstract: Social media is not always an online distraction or diversion platform. But it is one of the best ways to stay updated about the latest and trending news. Most of the news channels, multi-national companies, etc. make use of social media to convey their message so that it reaches to the maximum number of masses. This helps the general public to stay informed about the current matters without any delay. …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 1, 2020 · pp. 20–23 Read article
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Sustainable Development Goals (SDGs): Milking Corporate Social Responsibility (CSR) to Attain SDGs
Abstract: This paper makes an effort to understand how corporate social responsibility supports sustainable development goals. According to the National Determined Contribution, India needs 170 billion dollars per year to accomplish the sustainable development goals (SDGs) from 2015 to 2030. But there is a huge gap to meet this financial need. According to UNESCAP, Asia and the Pacific can achieve the SDGs by 2065 with the reported growth rate. To bridge …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 1, 2023 · pp. 24–28 Read article
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A Thorough Analysis of How Corporate Social Responsibility Affects Consumer Behavior
Abstract: Corporate Social Responsibility (CSR) has transitioned from being a marginal concern to a core element of business strategy, playing a crucial role in shaping consumer attitudes and behaviors. This review draws from a wide range of scholarly work and empirical evidence to explore the effects of CSR activities on consumer perception, buying behavior, brand commitment, and customer advocacy. Through the inclusion of quantitative findings and illustrative case examples, the study …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
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Whistleblowing Mechanisms and Corporate Scams in India: a Critical Study
Abstract: Corporate scams have become a major concern for corporate governance in India, raising questions about the effectiveness of internal monitoring systems. Among various governance mechanisms, whistleblowing plays an important role in identifying unethical practices, financial fraud, and misconduct within organisations. The present study critically examines the effectiveness of whistleblowing mechanisms in detecting and preventing corporate scams in India and identifies the challenges faced by whistleblowers in reporting misconduct. The study …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 2, 2026 Read article
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Index fund, Mutual Fund and Exchange traded fund: A Comparative Study
Abstract: Alpha while ETFs have performed better in terms of active returns and Mutual Fund schemes have become the most preferred Investment Avenue in the recent past. Considering the high returns, liquidity, safety, professional management and comparative low risk, investors prefer the Mutual Fund route for their investment planning. The main genesis of the performance of the Mutual Fund Scheme is to maximize the returns and minimize the risk involved in …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 1, Issue 1, 2018 · pp. 16–23 Read article
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An Enigma to work in Virtual Team in Context of Global Brand Sensitivity and Standing
Abstract: Hundreds of brands just about the world could be described as "global," and hundreds more aspire to the same status. In order to create a global brand position the first step is to identify commonality among your potential audiences. The global brand position, once identified, can then be communicated efficiently to different targets by utilizing customized key messages. “All multinational companies should actively engage in global brand management. Any company …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 2, 2018 · pp. 1–6 Read article
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Factors influencing Brand Switching Behaviour of Customer withreference to Cosmetics
Abstract: The cosmetics industry have grown quickly from past many year’s because more people are paying attention to personal care and beauty products, nowadays the customers have many cosmetic brands to choose from, which makes it easier for them to switch from one brand to the another brand depending upon their needs, preferences, and experiences. This study aims to understand the main reasons behind the brand switching behaviour among cosmetic product …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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The Effect of Corporate Social Responsibility Practices on Financial Performance: Evidence from Selected Star Hotels in Hawassa
Abstract: This research investigated the effect of Corporate Social Responsibility (CSR) on the financial performance of selected star hotels in Hawassa City, employing an explanatory research design and quantitative methods. The study focused on five CSR dimensions: Environmental Sustainability Practices (ESP), Community Engagement Practices (CEP), Philanthropy and Charity Practices (PCP), Employee Well-being Practices (EWBP), and Ethical Business Practices (EBP). Data were collected through questionnaires from seven selected star hotels, achieving a …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 2, 2025 · pp. 22–44 Read article