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1254 articles for “COVID-19, employment growth, medium scale enterprises, online marketing”
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Social Media usage for destination marketing: A review of the theories of social media
Abstract: With the advent of Web 2.0, Customers now can freely share their experiences regarding their consumptions through electronic word of mouth (eWOM). Hence, Social media has become more vulnerable to transmitting both the good and bad message about product or services efficiently through an online platform. Moreover, the effect of social media has broad coverage of audience and information flows from one to many, therefore tourism managers, destination marketers are …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 2, Issue 2, 2019 · pp. 7–15 Read article
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Higher Education in the Age of COVID-19: The New Normal
Abstract: The current disastrous impact on the society due to dangerous COVID-19 outbreak, everyone ispreparing for the post COVID-19 world and also for future pandemics. Academicians are trying toadopt available alternative ways for the future of education delivery in the post COVID-19 and theconcept of new ‘university’ in a new ‘normal’ are coming in picture. Blended learning is becomingpopular rapidly in many countries, in absence of traditional methods. Among all subsystems …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 4, Issue 1, 2021 Read article
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COVID-19 and Indian Judicial System
Abstract: Everything is affected by COVID-19 and judicial system is not exception to it. The COVID-19 effectpositively as well as negatively on Indian Judicial system. For first time virtual court systemimplemented for first time in the history of legal system. In the virtual court system, procedureconducted through the video conferencing, e-filling allowed, work from home started, extend thelimitation period for file appeal, and use ADR mechanism for given justice to the …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 4, Issue 2, 2021 · pp. 25–31 Read article
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Digital Marketing's Impact on Consumer Behavior: A Comprehensive Analysis
Abstract: The main objective of this literature review is to comprehensively analyze the field of electronic marketing (e-marketing) from 2003 to 2023. This review aims to explore various research themes and methodologies found in published articles during this period. By collecting and categorizing a broad spectrum of prior research within the marketing domain, it seeks to contribute to the existing body of literature. This literature review follows a three-part structure, utilizing …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 2, 2023 · pp. 12–31 Read article
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Consumer Behaviour Towards Online Food Delivery Services: A Study of Rajkot City
Abstract: The rapid expansion of online food delivery services (OFDS) has significantly transformed consumer purchasing behaviour in India, particularly in urban and semi-urban regions. Driven by increasing smartphone penetration, digital payment systems, and evolving lifestyle patterns, platforms such as Swiggy and Zomato have redefined food consumption practices. This research investigates consumer behavior related to online food delivery services in Rajkot city, emphasizing the factors that shape usage habits, customer satisfaction, and …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 49–53 Read article
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Enhancing Fairness and Transparency in Deep Learning- Based Stock Market Forecasting
Abstract: Over the past few years, Deep Learning Models have gained prominence as a very effective means of predicting future financial markets because these types of models are capable of identifying and modelling complex non-linear data relationships that may otherwise be missed by human analysts. By analyzing huge amounts (millions of observations) of historic data about the market, the technical indicators and sentiment derived from news articles, social media or analyst …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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Applications and Concepts of Marketing of Services in a Hotel
Abstract: The Hospitality Industry is seemingly the most lucrative business .This is demonstrated by the galactic development rate of the business in Hotel Industry. The tremendous amount of recent developments and changes in the marketing place has made it necessary for a hotel to become more market oriented in offering their services. The aim is to satisfy the need of customers while being able to attain the organizational needs/goals. In this …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 1, 2019 · pp. 21–24 Read article
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Empathy in Industry 5.0: Humanizing Business Through Customer-Centric Marketing and Branding
Abstract: Industry 5.0 represents a significant transition from automation-centered industrial models to human-centric, sustainable, and inclusive practices that emphasize collaboration between humans and advanced technologies such as artificial intelligence, robotics, and IoT. Unlike previous industrial paradigms focused primarily on efficiency and productivity, Industry 5.0 seeks to balance technological innovation with human values. A key dimension of this transformation is empathy, which enables organizations to humanize technology-driven processes and build meaningful relationships …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
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The Impact of Green HRM Practices on Employee Job Satisfaction: A Case Study of Multinational Corporations
Abstract: Background: It has been established that green human resource management, or GHRM, is crucial to organizational sustainability, particularly in multinational corporations (MNCs). Although environmental performance has been mentioned in the literature as a potential advantage, the impact of GHRM on employee work satisfaction has been mostly overlooked. Aim: This study aims toinvestigate the effects of GHRM policies on workers' job satisfaction in a subset of multinational firms. Method: A quantitative …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 1, 2026 · pp. 1–11 Read article
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Cloud-Native Transformation of an Enterprise Geographic Information SystemPlatform: An Information Technology Management Framework for Scalable,DevOps-Driven Modernization Framework in Utility Operations
Abstract: Critical legacy geographic information system (GIS) platforms in the electric and gas utility sector are built on monolithic architectures that cannot satisfy the scale, performance, and information management requirements of modern grid operating environments. Conventional GIS systems impose inflexible release cycles, limited horizontal scalability, and brittle point-to-point integrations, preventing real-time geospatial data delivery to control room and field operators. This article presents the design, development, and deployment of a cloud-native …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 · pp. 77–85 Read article
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Revive and Rejuvenate: The Positron Way
Abstract: 2020-The start of a New Decade! How excited the world was to welcome new beginnings and dreams. Less did we know that the new decade came with new challenges, and the only dream left was “The dream of existence of Human Race”. An unseen disaster hit the world leaving it in a clueless situation that was not governed by humans but by the virus COVID-19. Strict measures were taken worldwide …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 4, Issue 2, 2021 · pp. 1–12 Read article
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A Case Study on Online Jewellery Portals—A Potential Solution for Purchasing Jewellery during Pandemic
Abstract: Due to pandemic, the business situation is rapidly changing. The pattern of buying has changed drastically. Due to pandemic situation people fear mass gatherings and crowded markets. Due to lockdowns non- essential businesses are facing the brunt. People are preferring only essential commodities at these challenging times and non- essential product and services are facing the heat. Indians love gold jewellery because to them it is a great way to …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 2, 2021 · pp. 28–39 Read article
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An empirical view of the training and development practices of the service sector of Delhi and NCR in relation to employee engagement
Abstract: Training and development is an important contributing factor which enhances the employee productivity and performance through employee engagement. Considering the service sector, it can be analysed that training and development are necessary to train the employees how to interact with the customers professionally. In this context, the researcher has conducted secondary information which is relevant to the study and met the study aim. Different types of methods like research design, …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 1, Issue 2, 2018 · pp. 1–11 Read article
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Foreign Direct Investment Policy -“Establishing a Lasting Interest”-The impact on Indian Aviation Industry
Abstract: To attract the Foreign Direct Investment, Government of India has put in place an updated policy framework The intent of this seems to promote a stake holding which is much more than a mere financial interest partnership. The broad objective is a regulatory mechanism which is transparent, shall help accelerate the economic growth and nurture the skill. It is expected to at the same time help evolve technology. The government …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 1, Issue 1, 2018 · pp. 11–18 Read article
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COVID-19 Impacts on Indian Economy: A Review
Abstract: The COVID-19 pandemic had a great outbreak not only on human lives but also on the economies. Arising economies like India had faced a greater impact of this pandemic because of its poor health infrastructure, poverty, population, and slowing growth rates. The government is taking various decisions to control this pandemic, but nobody knows is these decisions are sufficient or not, as this depend on when the virus is controlled …
Published in NOLEGEIN Journal of Financial Planning and Management · pp. 8–14 Read article
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Impact of COVID-19 on Agricultural Practices of India
Abstract: Agriculture is the prime sector which feed all the people living in the world. From the ancient to modern period, people are giving more importance for agriculture in order to fulfill their food needs.It is important to say that COVID-19 make a significant impact on agriculture in various dimensions.The researcher has studied the impact of COVID-19 on agriculture in various aspects in India. Personal observation and unstructured interview were conducted …
Published in NOLEGEIN Journal of Business Risk Management Read article
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Need for Social Media and Digital Marketing - A Pragmatic Study
Abstract: Digital marketing is the use of digital platforms for the use of marketing products or services of an organization. With the development in technology there are various platforms that can be used for digital marketing. Media is one of such platforms. And with the evolution of internet there are new forms of media that have emerged. And social media has become a very important part of every individual’s life.
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 1, 2018 · pp. 1–17 Read article
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A Study on Essence of Integrated Marketing Communication (IMC) for Organisations in Indian Context
Abstract: Integrated Marketing Communication (IMC) is an approach with the fundamental Nature of communicating the essentials of the Organisation to the Internal & External Customers. IMC in the acceptable Organisational Parlance may be considered as the process for Planning, Executing and Monitoring the brand messages that create customer relationships. IMC is directly related to the promotional aspect of the Organisations. A huge proportion of Investment today is directed towards Advertising & …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 1, 2019 · pp. 1–9 Read article
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Application of Digital Marketing to the Scope and Distribution of E-books
Abstract: This phrase has been used for several decades: electronic marketing. Any form of marketing that makes use of electronic devices and that marketing specialists can utilize to disseminate marketing messages and evaluate their efficacy during the consumer journey. This study investigates the importance of digital marketing in the context of e-books. In addition, we'll examine the benefits and drawbacks of digital marketing in the context of e-books as well as …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 2, 2023 · pp. 24–28 Read article
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Predicting Product Placement Marketing Effects Under MediaMultitasking Behavior
Abstract: This study investigates the relationship between product placement marketing effectiveness and media multitasking behavior in contemporary digital media environments. As audiences increasingly engage with multiple media platforms simultaneously, understanding how multitasking influences advertising outcomes has become an important issue for marketers and researchers. The study develops a stochastic model to examine how different product placement attributes, namely screen placement, script placement, and plot placement, interact with varying levels of media …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 11–18 Read article