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544 articles for “Impact”
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The Influence of Instagram Influencers on Consumer Behavior in Delhi NCR
Abstract: The swift expansion of social media networks has significantly reshaped how consumers identify, assess, and interact with brands. In this evolving digital environment, Instagram influencers have become influential trendsetters and trusted voices, playing a crucial role in shaping consumer perceptions and purchase decisions within online marketplaces. This study examines the influence of Instagram-based content creators on consumer purchasing behavior, brand perception, and trust formation within the Delhi NCR region. As …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 Read article
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A Review on Risk Assessment and Management in Construction Project in India
Abstract: Risks are very general in the construction industry. The construction industry is broadly linked with a high risk and uncertainty due to the nature of its working environment. Thus, the need of risk management is required. Risk management is to identify risk, analyze risk and provide most suitable treatments. Risk analysis is done to identify these risks in the project and manage it accordingly. By using probability and impact method, …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 1, Issue 1, 2018 · pp. 11–14 Read article
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The Effect of Remittance on the Economic Growth of Nigeria (an Econometric Approach) Between 1981-2014
Abstract: This study analyzed the impact of remittances inflow on the Nigerian economy. The study employed secondary data covering the period 1981-214.Data sources included official publication of the World, Central Bank of Nigeria statistical bulletin 2014 and Journals and other relevant publications. Data collected were analyzed using Engel- Granger Causality regression Technique. Result of data analysis revealed that remittance inflow has been on the increase over the past three decades with …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 1, Issue 2, 2018 · pp. 29–36 Read article
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Assessing the Role of Microfinance in Enhancing Economic Empowerment and Business Development for Rural Women in India
Abstract: This study explores the role of micro-finance in strengthening economic empowerment and supporting business development among women in rural regions of India. Despite their active participation in household and agricultural activities, rural women often face limited access to formal financial systems, restricting their ability to engage in entrepreneurial ventures. Drawing on case studies and quantitative evidence collected from various micro-finance initiatives, the research examines how small-scale credit, savings facilities, and …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 1, 2026 · pp. 61–65 Read article
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A Detailed Financial Analysis on Prominent Indian Ayurveda Companies Before and After the COVID Era
Abstract: At present, the Ministry of AYUSH under the Government of India regulates and promotes Ayurvedic medicine as a well-recognized and systematically governed alternative healthcare system. In response to the growing global demand for traditional and holistic medical practices, several universities and institutions now offer specialized degree programs in Ayurveda to produce qualified medical professionals. Ayurveda, which is considered an Upaveda of the Atharva Veda, represents one of the oldest traditional …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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Strategy Assessment in Risk Management Practices in Construction of Gautam Buddha International Airport
Abstract: Risk is defined as the possibility of adverse effects occurring in a project that brings about loss or damage in the project. The success and failure of a project largely depends upon the risk management of the project. The overall objective of this research is to assess the existing risk management strategy practiced during the construction of the Gautam Buddha International Airport. Key Informant Interview supported by the Literature Review, …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 3, Issue 1, 2020 · pp. 42–56 Read article
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Effect of Increasing Stress Level in the Banking Sector
Abstract: The banking sector is getting extremely competitive across the country and there’s hardly any difference in the quality of the products and services being offered across the industry which puts extra burden and pressure on the employees. This further leads to various psychological problems among the employees like anxiety, stress, insomnia, depression, etc. Under such circumstances, the individual starts getting discontented in the current organization and seeks more options elsewhere. …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 1, Issue 2, 2018 · pp. 16–22 Read article
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Emotional Intelligence in Aspiring Business Leaders for Cognitive Global Excellence
Abstract: An organization is an unparalleled foundation for global enrichment based upon its sound socio-economical infrastructure. Most importantly it should have the well-built managerial hierarchy to drive the same according to the present market scenario. The real fact is that organizational leaders are truly appointed not only to perform well alongside their best occupational exposures but to maintain the orthodox legacy of an organization right from day one. That is why …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 5, Issue 1, 2022 Read article
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A Study on the Performance of Select Real Estate Companies in India
Abstract: Real estate sector broadly includes sectors like housing, hospitality, and infrastructure plans along with land rights giving the title to land ownership, development, and natural resources. The COVID-19 outbreak has completely disrupted the social, political, religious, and financial implications of the global community. The purpose of the study was to analyze Real Estate companies’ performance inIndia. This research work includes a study to understand the growth in the performance of …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 5, Issue 1, 2022 Read article
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Financial Greenprint Sustainable Financial Analysis Context of Hero Motorcorp LTD
Abstract: Sustainable finance is a very important term which needs to be considered in a proper context of firm’s financial performance as well as reporting practices. The paper studies the impact of environmental, social and governance variables on financial performance of Hero Motorcorp. The study is conducted from 2018-19 to 2022-23. The study is conducted using multiple regression analysis. The findings of the study suggest that environmental and social variables have …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 7, Issue 1, 2024 · pp. 16–20 Read article
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Influence of Blogs: A Study of Young Consumers of J&K
Abstract: Introduction: Blogs are everywhere in today’s electronic media. They are considered as one of the well- known social media platform and a powerful marketing tool (Hsu & Tsou, 2011). They are listed on world wide web giving information about different products to the consumers and thus creating an impact on their purchase behaviour. In today’s digital world, blogging has been considered as one of the most recognizable and famous platform …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research Read article
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Influence of Blogs: A Study of Young Consumers of J&K
Abstract: Introduction: Blogs are everywhere in today’s electronic media. They are considered as one of the well-known social media platform and a powerful marketing tool (Hsu & Tsou, 2011). They are listed on world wide web giving information about different products to the consumers and thus creating an impact on their purchase behaviour. In today’s digital world , blogging has been considered as one of the most recognizable and famous platform …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 2, 2021 · pp. 15–24 Read article
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Layoffs: A Recent Trend
Abstract: In India as well as other parts of the world, layoffs—the termination of a group of employees’ employment for a variety of reasons, including restructuring, downsizing, or economic downturn—have become a regular occurrence. Layoffs have been especially common in the manufacturing, financial, and technology industries in recent years. The employment market appears to be swinging from crisis to crisis because of the growing rate at which one crisis is following …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 6, Issue 2, 2023 · pp. 29–34 Read article
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Macroeconomic Forces: An Experiential Exploration of its Sway on Governance and Sustainable Economic Development in Nigeria
Abstract: Macroeconomic forces are the variables that promote economic growth and development.Macroeconomic fundamentals are the engine room of the sectorial development in an economy. The study, therefore, examined the impact of macroeconomic fundamentals on government and sustainable economic development in Nigeria from 1987 to 2020. Time series were used for the study, which was sourced from the Central Bank of Nigeria statistical bulletin and National Bureau of statistics. Data sourced were …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 1, 2023 · pp. 10–23p Read article
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Infrastructure and Development in Nigeria: The Financing Implications of Budget Deficits for Economic Productivity
Abstract: A consensus of opinions from the scholarly literature reiterates that the major cause for the buildup of external and domestic debt, by low-developed Developed Countries (LDCs), is the financing burden arising from public expenditure, which is associated with fiscal deficit. In Nigeria, the provision of infrastructure, such as in the area of transportation via road construction, airways and waterways, via the financing of budget deficits, however, has implications for productivity. …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 105–116 Read article
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Marketing Communication: A Descriptive Analysis of Cardinal Elements
Abstract: Marketing communication has experienced a profound transformation with the advancement of modern technology. Continuous innovations have reshaped marketing strategies, allowing companies to enhance their mass marketing techniques. Organizations globally invest significant resources in understanding the complexities of mass marketing, which involves strategically promoting products to a wide audience. Consequently, businesses have developed impactful advertising campaigns through mass media channels. Companies consistently allocate substantial budgets to advertising, leveraging mass communication to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 1–4 Read article
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A study on employee satisfaction on employee engagement schemes in RP agencies
Abstract: The employee engagement construct assesses the degree to which employees are willing to go above and beyond, feel committed to the organization, and are present at work. Higher ratings suggest that employees believe their ideas are useful, that their work has an impact on the company, and that their well-being and development are valued. Employee engagement (sometimes called work engagement or worker engagement) is a business management phrase. The degree …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 7, Issue 2, 2024 · pp. 29–40 Read article
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E-learning: Issues and Challenges in Indian Education
Abstract: The COVID-19 pandemic had a great outbreak not only on human lives but also on the economies. Arising economies like India had faced a greater impact of this pandemic because of its poor health infrastructure, poverty, population, and slowing growth rates. The government is taking various decisions to control this pandemic, but nobody knows is these decisions are sufficient or not, as this depend on when the virus is controlled …
Published in NOLEGEIN Journal of Management Information Systems · pp. 7–10 Read article
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Exposing the Strength and Intricacy of Influencer Marketing: Techniques, Mentalities, and Effect on Consumer Behavior
Abstract: Influencer marketing has become an important marketing strategy in recent years that uses the power of social media to attract the attention of target audiences and increase brand awareness/ brand ambassadors. The purpose of this article is to analyze the complexity of the economic impact by analyzing its changes, researching its benefits, and analyzing its impact on people, consumer behavior, and product benefits. An outline of influencer marketing's definition, history, …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 1, 2024 · pp. 21–28 Read article
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The Influence of Consumer Behaviour on Market Research
Abstract: Consumer behaviour is a crucial aspect of market research, as it provides insight into the behaviour, preferences, and decision-making processes of consumers. Businesses must have a thorough understanding of consumer behaviour in order to design effective marketing, product development, and sales strategies. This paper discusses the influence of consumer behaviour on market research, including the methods and tools used in market research, and the challenges faced by researchers. It also …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 2, 2022 · pp. 32–36 Read article