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271 articles for “Consumer”
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Energy Conservation through Smart Street Light System
Abstract: The idea of smart street light system using solar panels,various sensors andIoT is introduced in order to present an efficient street lighting system which can significantly reduce the energy consumption. Also, there is a huge reduction in natural resources for generating energy, becausethese energy-efficient technologies have taken a great importance for energy conservation, especially illumination sources thatare used on very high scale –street light is one of them. So, in …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 3, Issue 1, 2020 · pp. 23–25 Read article
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Awareness Level and Barriers to the Use of Quantity Surveying Software in the Nigerian Built Environment
Abstract: Despite the versatility of the quantity surveying profession, the literature evidence indicates that most quantity surveyors do not venture into non-traditional roles because they are saddled with the time-consuming tasks of manual and clerical tasks, due to the limited use of software. Traditional schools of thought thus dominate Quantity Surveying professional practice in Nigeria. This study examines the level of awareness of the relevance of technology to the Nigerian quantity …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 6, Issue 2, 2023 · pp. 12–20 Read article
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The Combination of Neuromarketing and Artificial Intelligence Technology Allows Marketers to Understand Customer Behavior, Thoughts, And Preferences.
Abstract: In real time, people have decided to transcend their own intelligence to better understand the world and live a better life, creating intelligence. Robots, smartphones, machines and software, which were pure creations of science fiction writers more than a decade ago, are becoming increasingly necessary in our daily lives, and it is not true that business, especially business, will benefit from them. Considering that neuromarketing is fundamentally based on technology, …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 1, 2024 · pp. 1–5 Read article
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Social Engineering and AI: Rights and Ethical Practices Fostering Sustainability
Abstract: Artificial intelligence (AI) and social engineering combine to change organizational tactics, social norms, and human interactions. This convergence has the potential to be transformative in supporting sustainability in economic, environmental, and social dimensions. Social engineering itself is a tactic that manipulates human behavior and decision-making at its core, and artificial intelligence increases the power of this influence through predictive analytics, machine learning (ML), and the processing of large volumes of …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 1, 2025 · pp. 32–36 Read article
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Event-Driven Marketing Workflow Orchestration: A Technical Approach to Unified Customer Experiences
Abstract: Many modern marketing organizations struggle to overcome the market fragmentation of disconnected customer data platforms, campaign engines, content management solutions, and delivery systems. Existing point-to-point integrations and batch-based pipelines are brittle and become an increasing burden as businesses change‚ resulting in delayed campaign delivery‚ inconsistent personalized offers‚ lack of a consistent personalization strategy‚ or divergent eligibility logic across touchpoints. In contrast to system-centric approaches, event-driven architecture enables near real-time response …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 · pp. 50–56 Read article
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Optimizing Data Pipeline Performance in ML Systems: Strategies for Eliminating Bottlenecks and Maximizing GPU Utilization
Abstract: The inefficiency of the data pipeline is one of the most economically significant yet least understood challenges in machine learning infrastructure. High-performance GPU hardware costing several thousand dollars per device is now widely available, yet many organizations report utilization levels of only 40–60%, constrained not by compute capacity but by data loading, preprocessing, and memory-transfer overhead. This article examines the storage I/O bottleneck, the CPU preprocessing bottleneck, and the host-to-device …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 Read article
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The Superiority of an Organizational Advancement Entirely Depends Upon Sound Intervention of Leaders
Abstract: Any organization should have the most refining future along with the most encyclopedic resources to develop the same in a befitting manner. It must have the great propensity to enhance the volume of prescheduled production from the perspective of both their professional competency and the constructive management as well. In this regard the concept of “Marketing” will be one of the prime considerations for elevating the real occupational glow which …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 1, 2022 Read article
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Innovative Business Practices for Sustainable Development
Abstract: Organizations need to be reformed in order to provide the wealth used by a growing portion of the world's population. I trust you got my email. associated analysis of the paper Technology should play an important role in the economic transformation of society. But innovation needs to be integrated with social and organizational innovation. We need social change. Environmental design has been used in engineering design for over a decade. …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 6, Issue 2, 2023 · pp. 1–14 Read article
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Study On Market Research and Survey
Abstract: In today’s competitive world for sustaining in market any company must have to stay updated with each and everything about market like, Consumer, Competition, Government rules and regulations, etc. In this competitive situation company can search on market i.e. Market Research and Market survey for getting information on market. Here, I conclude some basic points regarding Market Research and Market Survey like, Process of Market Research and Market Survey, Tips …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 2, Issue 1, 2019 · pp. 23–26 Read article
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Role of Educational Technology in Transforming Higher Education of India
Abstract: Digital era has imparted visible changes in the instruction of knowledge in Indian Territory over the span of 50 years. This has affected the level of educational consumption among its people. Information explosion has widened the horizons of the knowledge, and the population of the students is increasing day by day with the democratization of education along with different levels of motivation and aspiration. Here, mass media has played a …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 3, Issue 1, 2021 · pp. 14–18 Read article
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Tackling Covid-19 from Technological advancement
Abstract: In the universe, it has changed day-to-day exercises; something as simple as a walk in the garden is perceived very differently now. The same is valid for business. Various business houses have closed down or changed to oblige a social distancing. New way of consumer and worker behavior and expectations have emerged during the first week of the crisis. Corona-virus addresses a giant monetary shock and weight. Lately, the center …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 2, 2021 · pp. 40–44 Read article
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A Case Study on Online Jewellery Portals—A Potential Solution for Purchasing Jewellery during Pandemic
Abstract: Due to pandemic, the business situation is rapidly changing. The pattern of buying has changed drastically. Due to pandemic situation people fear mass gatherings and crowded markets. Due to lockdowns non- essential businesses are facing the brunt. People are preferring only essential commodities at these challenging times and non- essential product and services are facing the heat. Indians love gold jewellery because to them it is a great way to …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 2, 2021 · pp. 28–39 Read article
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Case Investigation Employing New Technologies in Management
Abstract: This case study examines the integration of new technologies into management practices at Nestlé, a manufacturing company. The study evaluates the benefits and challenges of the integration process and provides insights into the impact of new technologies on the company’s operations. The data were collected through interviews with key stakeholders involved in the integration process, document analysis, and observation of the company’s operations. The data were analyzed using thematic analysis. …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 6, Issue 1, 2023 · pp. 1–5 Read article
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A Technical Approach of HRM SYSTEM IN BSNL
Abstract: We live in a digital age. We all know that the most crucial aspect of human life is communication. An ancient age, we are manipulating business like traditionally. India has many revolutionary changes in business. After indolence India has manipulate slowly business. Because communication is not a broad area. It is not approaching small businessman. Businessman manipulated manually at previous time. After some decade India has change industry. India has …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 7, Issue 1, 2024 · pp. 26–32 Read article
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Emerging challenges of startups (A study with reference to the state of Andhra Pradesh)
Abstract: ‘Start-ups’ are entrepreneurial ventures that have been launched recently and the founders attempt to find solutions to the problems in the form of an innovative and technology-driven products or services with a scalable business model. These ventures are expected to boost the economic growth of a nation to a great extent, by transforming viable business ideas into start-up ventures and thereby generating jobs, increasing consumption, improving Gross Domestic Product, finding …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 1, 2025 · pp. 36–47 Read article
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AI In Modern Marketing: Driving Personalization and Predictive Analytics
Abstract: Artificial intelligence (AI) is transforming the way businesses operate, bringing human-like intelligence to machines and unlocking new possibilities across industries. From voice and image recognition to advanced decision-making, machine learning, and semantic search, AI is reshaping the marketing landscape. This paper explores the current and future potential of AI in marketing, combining secondary research with real-world examples of early adopters. By examining how leading firms leverage AI-powered technologies, we aim …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
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Improvements to Overcome the Dilemma in the Retail Supply Chain
Abstract: Retail is the process of selling consumer goods or services to the customers or end users. This process of selling is done through multiple channels of distribution to earn profit. Retailers satisfy the demand identified through a supply chain. The term "retailer" is applied where a service provider fills the small orders of many end-user individuals rather than large orders. This paper explains the improvements to overcome the retail problems …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 3, Issue 1, 2020 · pp. 1–5 Read article
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Environmental Degradation in India: Causes and Consequences
Abstract: In the present era where attaining the goals of sustainable development is a major concern for every economy; in such a situation, the concept of protection of the environment from degradation can no longer be ignored by any sector then it hardly matters whether it is the private sector or the government sector. The term “environmental degradation” describes how the environment of the planet is deteriorating as a result of …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 5, Issue 2, 2022 · pp. 8–15 Read article
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Assessing Perception Towards Post-Merger Service Quality and Its Effect on Customer Satisfaction in Indian PSB's
Abstract: Recent changes and trends in public sector banks have affected their clients and stakeholders. The changes and advancements, which include the mergers of numerous PSBs, technology upgrades, and changes in management, have left the public with an unsolved question of the perception of these changes by customers and stakeholders. This study investigates how customers perceive the quality of service in consolidated public sector banks and the subsequent impact on their …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 7, Issue 2, 2024 · pp. 25–31 Read article
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Evaluating Retail Chain profitability: Insights From ITC.
Abstract: This study evaluates the profitability of ITC Limited, a diversified Indian conglomerate prominent in sectors like FMCG, hotels, and agribusiness. Using key financial ratios—debt-to-equity, current ratio, working capital, and return on equity—the research assesses ITC's financial health and efficiency over a five-year period. The objective is to understand how ITC’s internal strategies for cost management, supply chain optimization, and resource allocation contribute to its profitability amidst market challenges. The research …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 1, 2025 · pp. 1–15 Read article