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562 articles for “E-Business”
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Growing Use of Next-Door Faces and Transformation to The Digital Age: A Study on Arrival of New Practices In the Indian Advertising Industry
Abstract: Advertising is the primary focus because of its importance at the confluence of culture and business. Advertising trends have shifted away from traditional television and print advertisements and toward innovative marketing strategies such as co-branding, content marketing, QR codes, and online advertising. In the advertising sector, TV and print are still strongholds, but new technology is creating new channels for connecting with customers. Advertising agency GroupM predicted that India's ad …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 1, 2024 · pp. 11–20 Read article
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Students' Perspectives on Strategic Entrepreneurship Education in Malaysia
Abstract: Entrepreneurship is the use of business and financial skills to the development of new products and services for the market. New organisations may form because of this, or existing ones may find fresh life as they adapt to new circumstances. Most new businesses are founded by entrepreneurs who create startups. The research was conducted to the target group of students located in Kota Bharu City located in Kelantan State in …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 2, 2022 · pp. 28–47 Read article
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A Study about the Opportunity of Sustainable Tourism: A Step for Eco-Tourism Development with Reference to Konkan Region and Tourism Industry
Abstract: Tourism has a crucial role to play in booming the economic condition of the states. Foreign relationshas a co-relationship and greater significance with tourism. This industry (tourism) has strongcultural roofs. The economic growths of Konkan are mainly due to Agriculture, Horticulture,Fisheries, Floriculture, and Tourism. Out of which, tourism can be regarded as the largest and fastestcontributor. The major factors which are needed for development have very high significance in thedevelopment …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 2, 2021 · pp. 33–40 Read article
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Challenges in Green Marketing
Abstract: ABSTRACT Green marketing is a phenomenon which has developed particular important in the modern market. This concept has enabled for the re-marketing and packaging of existing products which already adhere to such guidelines. Additionally, the development of green marketing has opened the door of opportunity for companies to co-brand their products into separate line, lauding the green-friendliness of some while ignoring that of others. Such marketing techniques will be explained …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 1, 2018 · pp. 11–14 Read article
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A Study on Role of Commercial Banks in Promoting Entrepreneurship
Abstract: Indian economy is favourable towards the development of entrepreneurship as both central and state governments have initiated a series of entrepreneurial development programs with an aim to generate employment and economic development. The policies such as make in India, made in India, startup India, standup India etc are aiming to help the entrepreneurs in promoting their business. The current study aimed to measure the entrepreneurs’ perception towards the role of …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 138–146 Read article
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A Study on the Growth and Success Path of Delhivery
Abstract: This is the best time for the logistics companies to grow and flourish as the world is switching from retail to online shopping. Like any other business, logistics and supply chain too must go through difficult times of market turbulence, unstable economy, and unpredictable business returns. Having said that, it is the leadership and the management of an organization that helps the company sail through times like those in order …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 1, Issue 2, 2018 · pp. 14–16 Read article
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Customer Preferences in Life Insurance Industry—A Case Study of Bareilly, Uttar Pradesh
Abstract: In the present extreme rivalry, each organization in administration segment makes a decent attempt to fulfill their client. In Insurance area, different new privately owned businesses have entered in industry by doing the merger with unfamiliar organizations. Step-by-step they are offering new administrations with the essential intend to draw in the new clients and for holding the current clients. In this examination paper, I attempted to comprehend the purchaser conduct …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 3, Issue 2, 2020 · pp. 22–27 Read article
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Strategic Approach to Managing NEW Start- UPS in an Unstable Ecomonic Environment: a Study of Startups in Nigeria
Abstract: The dynamic spark that propels innovation, social progress, and economic change is the startup eco-system. Because they create scalable businesses and pursue audacious ideas and tactics, startups play a significant role in the global economy. But starting a firm is not easy, particularly in an unstable environment with variables like volatility, unpredictability, and complicated rules. This article, which focuses on the Nigerian context, looks at the strategic actions that startups …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 2, 2024 · pp. 70–77 Read article
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A Study on Discount Coupons with Expiry Notification System
Abstract: We all of us are living in a digital world. Everything around us is digitalized and use of digital devices are very common. In this research paper we are going to focus on E-Coupons. As E- commerce business are booming day by day and capturing most of the market as they provide more facilities As compared to traditional market. These E-commerce Websites like Flipkart, Amazon also provides E-Coupons to attract …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 5, Issue 2, 2022 · pp. 9–14 Read article
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Prioritising Soft Skills Based on Need - A Study
Abstract: This paper explores how college students prioritize soft skills in their career progression. The study explains studentsperspectives on grading or ordering different soft skills.Questions like: – why this skill, which skill first, and in what order are the focus areas?Making students employable with the regular academic curriculum is one of the primary objectives of educational institutions. Soft skills like communication,critical thinking, emotional intelligence, and others are taught in an integrated …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 6, Issue 2, 2023 · pp. 17–22 Read article
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Carbon Footprint Management for Sustainable Supply Chains
Abstract: The issue of carbon emissions from industries has emerged as a critical driver of the global climate change crisis, necessitating urgent action. In response, the United Nations' signing of the Paris Agreement in 2016 has galvanized nations worldwide to address this issue and strive towards a sustainable, low-carbon future. However, it is not solely the responsibility of individual companies to adopt environmentally friendly practices within their own operations. Given the …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 6, Issue 1, 2023 · pp. 1–4 Read article
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Inventory and Budgetary Control System
Abstract: This paper focuses on management and control of inventory and budgetary control systems. Inventory, as a present resource, varies from other current resources on the grounds that solitary money-related chiefs aren't included. Or maybe, all the practical zones’ account, showcasing, creation, and purchasing are included. The perspectives concerning the worthy degree of stock would vary among the different practical zones. The conflicting perspective proposes the different useful regions with respect …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 3, Issue 1, 2020 · pp. 5–9 Read article
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Women Entrepreneurship
Abstract: A woman or a group of women who starts a business, collects all necessary resources, faces different types of challenges, takes risks, provides employment to others and manages the business by her own is known as women entrepreneur. It is estimated that approximately 1/3 of the entrepreneurs in the world are women entrepreneurs. However, this definition gave birth to several criticisms about the theory. In recent times, the role of …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 2, Issue 2, 2019 · pp. 9–13 Read article
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Digital Lending Partnerships: Onboarding and Evaluation of Partners for Co-Lending
Abstract: The banking and finance industry is undergoing a considerable shift in the current digital era, notably in the lending business. Partnerships are essential for fostering innovation, extending market reach, and improving client experiences as the ecosystem of digital lending changes. In order to work together and deliver extensive lending solutions, digital lending partnerships bring together a variety of organisations, including financial institutions, technology suppliers, fintech startups, and alternative lenders. Digital …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 26–33 Read article
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Culture And Customer Journey
Abstract: Culture dominates the human soul, starting from tradition and conceptualization of culture. It can be described as the outcome of common customs, standards, and values that are passed down from generation to generation among members of a society.. Keeping this fact in mind, in a country with a rich heritage like India, it is important to learn how decisions can be well informed to create a culture so that Indian …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 7, Issue 1, 2024 · pp. 16–21 Read article
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Employee Retention in Textile Industry A Study on Textile Limited
Abstract: Powerful worker maintenance is a precise exertion by businesses to make and cultivate a situation that urges current representatives to stay utilized, by having strategies and practices set up that address their assorted needs. A solid maintenance system, in this manner, turns into an intense enlistment device. Maintenance of key workers is basic to the long haul wellbeing and achievement of any association. Retaining the best workers guarantees consumer loyalty, …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 1, Issue 1, 2018 · pp. 1–7 Read article
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Life Made Easy Through Online
Abstract: The latest development in technology has paved a way for the budding entrepreneurs to be independent with the help of information and technology used in banking sectors throughout the world. Surviving in the E-commerce competition, which is no less than is war. Surviving it requires outstanding strategies. You must be prepared for challenges and strive for growth at every stage of your business, and ultimately, this will provide you with …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 2, 2020 · pp. 1–3 Read article
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Analyzing How Social Media Advertising Affects Consumer Decision-Making Processes
Abstract: This study looks into how advertising on social media affects consumers' decision-making. In order to better engage customers, businesses have been changing their advertising methods in response to the rise of social media platforms like Facebook, Instagram, and Twitter. The goal of the study is to investigate the psychological processes that underlie how social media ads affect consumers' awareness, deliberation, preference, and, finally, choice to buy. This study investigates variables …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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Supply Chain Management–What and Why?
Abstract: Supply Chain Management is critical for any manufacturing, Retail and services company. It helps tomanage the flow of goods and services from the beginning till the end. It handles the entire processflow from end to end virtually for any business organization. Supply Chain cover everything frommanufacturing, inventory, Software product development, Software Services industries. Using robustsupply chain management, the organization can optimize their resource utilization and capitalmanagement.
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 4, Issue 1, 2021 Read article
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The Role of Women Entrepreneurs’ Groups in Promoting Entrepreneurship Among Women in Kerala
Abstract: Women have successfully transcended their confinement inside the house by entering various types of professions and services. Increased female entrepreneurship has resulted in a shift in the numerical characteristics of companies and the country’s economic success. Women-owned companies play a vital role in society, encouraging others and creating additional job possibilities in the country. Women have indeed made remarkable strides in breaking free from traditional confinements within their households, venturing …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 2, 2023 · pp. 45–85 Read article