Search
315 articles for “education”
-
Impact of Risk Perception and Return Expectations on Mutual Fund Investment Preferences of Investors in Delhi NCR
Abstract: Background: Mutual funds have become a primary choice for retail investors who wish to diversify their investments and have professional management of their funds. The decision of mutual funds investment is conventionally elucidated by risk–return trade-off; although, emerging evidence indicates that behavioral and contextual variables might moderate the role of the risk perception and return anticipations, especially in new markets like India. Aim: The purpose of the study is to …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 · pp. 10–20 Read article
-
An Analysis of Fintech App Usage and Its Effect on Mutual Fund Investment Choices in Gujarat: A Review on Literature
Abstract: The rapid growth of Financial Technology (Fintech) has brought notable changes to the financial services sector, especially in the area of investment management. In India, the widespread use of mobile apps and digital platforms has made it easier for individuals to access and invest in mutual funds. This review paper focuses on examining existing studies related to the adoption of Fintech applications and their role in influencing investment behavior. Of …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
-
Green Minds, Smart Investments: Impact of Sustainability Cognition on Investment Behavior Among Emerging Indian Investors
Abstract: Does the level of sustainability consciousness of an investor influence their investment decisions? This is the question we address in this paper. We test the impact of sustainability cognition - the combination of knowledge, attitudes and information-seeking that investors bring to ESG investment decisions - on the investment choices of retail investors in India. We test four hypotheses in our original survey of 300 retail investors, using a moderated mediation …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 · pp. 45–53 Read article
-
Antecedents and Consequences of Financial Literacy in Banking: TheRole of Digital Transformation and Cyber Security Awareness
Abstract: The rapid digitalisation of retail banking has reshaped the way customers acquire financial knowledge and manage risk, making financial literacy both a product of technological change and a driver of safer financial behaviour. This study examines financial literacy as a mediating construct situated between two antecedents – digital transformation (DT) and cyber security awareness (CSA) – and three consequences – digital transaction behaviour (DTB), safe banking practices (SBP), and depositor …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
-
A Study of the Effectiveness of Guerrilla Marketing in comparison with the Traditional Marketing
Abstract: Abstract Companies have many different ways to communicate their products/services to the public. A company must educate the public about their brands or products/services, so that they increase their sales because the ultimate objective of any company is to make profit. It is very important for a company to be able to distinguish their brands with that of the competitors since consumers’ faces thousands of messages a day and they …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 1, 2018 · pp. 18–27 Read article
-
Evaluating The Impact of Tourism in Giving Uttarakhand’s Villagers an Employment
Abstract: This study explores the important problem of unemployment in Uttarakhand, a state known for its mountains covered in snow, hills, and well-known pilgrimage sites. Tourism is the main driver of the region’s economic life and generates plenty of employment for the local population. This research explores at how the COVID-19 epidemic has affected employment prospects in Uttarakhand and looks into ways to find employment in the wake of the pandemic. …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 1, 2024 · pp. 9–14 Read article
-
Women's Empowerment and Mindset for Sustainable Economic Development
Abstract: The objective of this study was to evaluate the participation of both Government Organizations (GOs) and Non-Government Organizations (NGOs) in promoting women's empowerment to foster sustainable livelihoods in rural communities. The study involved 240 self-help groups (SHGs) from three regions of the United AP (Telangana, coastal Andhra, and Rayalaseema) and 60 GO and NGO officials from three districts. The majority of respondents were middle-aged, with medium-level farming experience, income, awareness …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 1, 2024 · pp. 22–30 Read article
-
Analysis on Investors Awareness and Perceptions towards Digital Assets in Bangalore City
Abstract: The emergence of digital assets like blockchain technology and cryptocurrencies has drawn a lot of interest lately. The conventional financial sector has been upended by these digital assets, which provide investors with new investing options. This study aims to evaluate Bengaluru city's investor perspective and awareness of digital assets. This research study explores the awareness and perception of investors in Bengaluru City towards digital assets. It delves into existing research …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 · pp. 12–18 Read article
-
A case study in Karnataka focusing on green marketing of farm stays
Abstract: In the past ten years, agritourism, often known as green tourism, has grown in popularity in India. "Green tourism" is a broad approach to adopting and advancing sustainable tourism practices. The cornerstone of green tourism is the protection and upkeep of natural resources. Businesses nowadays are becoming increasingly aware of the significance of integrating sustainable practices into their day-to-day operations. Companies are promoting the "greenness" of their products to stand …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 · pp. 1–5 Read article
-
Your Portfolio, Your Passport: Navigating the Global Design Job Market
Abstract: The portfolio provides industrial and product design professionals with career opportunities and further professional development in the field of competition. This research discusses the relevance of professional and diverse portfolio building for presenting creativity, technical skills, and problem-solving aptitudes to potential employers. In addition to a gallery of previous works, a portfolio should demonstrate a designer's approach to creating ideas or upgrading designs, as well as the design thinking process …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 1–17 Read article
-
A Study on Social Media and Marketing Strategies of Fitspire Company
Abstract: The rapid expansion of digital technologies has transformed traditional marketing practices, compelling brands to adopt social media–driven strategies to remain competitive. This study examines the role of social media and marketing strategies adopted by Fitspire, an emerging Indian wellness and nutrition brand. The research is based on a qualitative descriptive approach supported by internship-based observations and secondary literature. The study analyzes how Fitspire leverages platforms such as Instagram, YouTube, and …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
-
A Study on Customer Perception towards Chatbot-unable CustomerServices: An Empirical Study of Service Effectiveness andSatisfaction
Abstract: Chatbots have become an integral part of digital customer service strategies across banking, e-commerce, telecommunications, and hospitality. While organizations increasingly adopt AI-based conversational agents to reduce cost and improve responsiveness, the ultimate success of such systems depends on how customers perceive and accept them. This study examines customer perception towards chatbot-based customer services, with specific objectives of analyzing customer satisfaction, evaluating the effectiveness of chatbots in improving customer experience, and …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
-
Manpower Planning and Balance: Concepts and Issues
Abstract: While strides have been made in the practice of resource planning world-wide, human resource planning in most countries has been poorly conceptualised, intermittent, varying in quality, profession specific in nature, and without adequate vision or data upon which to base sound decisions. If done properly and together, service planning and human resource planning can become an integrated human resource development process. This paper analyse manpower economics in general and manpower …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 2, Issue 2, 2019 · pp. 19–31 Read article
-
Green Human Resource Management (GHRM) in Pharma Company
Abstract: Globally, corporate world is adopting the various environment management techniques; there has been an increasing awareness within the business communities about the significance of going green. There is a drastic shift from the conventional financial structure to the modern capacity-based economy which the pharma business is experiencing, and is ready to explore the green economic facets of business. Today, Green Human Resource Management (GHRM) has become a significant key business …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 3, Issue 2, 2020 · pp. 14–21 Read article
-
Awareness of Menstrual Cups Among Postgraduate Students at the University of Mysore
Abstract: Menstrual hygiene is a critical aspect of women's health, yet sustainable menstrual products like the menstrual cup remain underutilized due to awareness gaps, misconceptions, and cultural barriers. This study assesses the awareness, perceptions, and adoption barriers of menstrual cups among postgraduate students at the University of Mysore. Structured questionnaires were used to gather data from 100 female students as part of a descriptive study design. Findings reveal that while 45% …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 1, 2025 · pp. 17–21 Read article
-
A Study on Sustainable Human Resource Management
Abstract: In the age of mounting environmental, social, and economic issues, Sustainable Human Resource Management (SHRM) has become an essential approach to connecting organizational human capital strategy with international sustainability 7objectives. Differing from conventional HRM, which mainly addresses efficiency, compliance, and productivity, SHRM encompasses ethics, environmental responsibility, and social equity principles into practices of human resources. This research examines to what degree SHRM is practiced in Indian organizations, the difficulties encountered, …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 2, 2025 · pp. 1–12 Read article
-
An Analytical Study on Stress Management Strategies and Their Impact on Performance of the Faculty Members specially in Engineering, Technology, Science, and Management Colleges based in Delhi and NCR
Abstract: Faculty members in higher educational institutions (HEIs), particularly in the domains of engineering, technology, science, and management, are increasingly experiencing high levels of occupational stress due to the demanding nature of academic, administrative, and research responsibilities. This study aims to analyze the primary sources of stress, explore commonly adopted stress reduction strategies, and assess their impact on faculty performance in colleges situated across Delhi and the National Capital Region (NCR). …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 2, 2025 · pp. 13–25 Read article
-
Influence of Familial and Societal Expectations on Women's
Abstract: India has made notable strides in advancing women's reproductive rights and expanding their career opportunities; however, significant challenges and barriers persist. The Indian Constitution upholds reproductive rights as part of fundamental rights, encompassing the right to equality and protection against discrimination under Articles 14 and 15, as well as the right to life under Article 21. The judiciary has been instrumental in reinforcing these rights through landmark decisions—such as the …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 2, 2025 Read article
-
Modern Technology Microphone Face Mask
Abstract: We have come across so many diseases from our early age. During every such occurrence, mankindfought for their survival using various developments to handle, resist and overcome the spread ofdisease. In this current situation the world is suffering from COVID-19. One of the major pre-cautionto stop spreading the SARS COV-2 is to wear a mask that plays a major role to stop spreading virusfrom one person to another person. Currently …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 4, Issue 1, 2021 Read article
-
E-learning Smart Board for Interactive Learning
Abstract: Smart boards enable students to learn and explore new concepts using technology to create a moredynamic learning experience. Students become more excited about learning when the smart boardsare incorporated into the lesson. Many educators sencourage the use of smart boards in teaching andlearning
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 4, Issue 1, 2021 Read article