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388 articles for “Influencers”
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A Study on Employee Attitude towards the role of Intrapreneurship in Organizational Performance
Abstract: This research paper delves into the concept of intrapreneurship, the practice of fostering entrepreneurial behaviour within established organizations, and its impact on employees and organizations. By surveying 250 employees from diverse industries in Mumbai and reviewing existing literature, this study seeks to understand current attitudes and perceptions regarding intrapreneurship, identify challenges employees face, assess organizational support, and evaluate the recognition of employee contributions. The findings reveal a positive outlook on …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 2, 2023 · pp. 25–31 Read article
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Effects of Product Packaging on Consumer Perception and Intention to Purchase
Abstract: The purpose of this study is to assess how packaging affects customer behavior, namely perception and intention to purchase, and to see how these aspects influence consumer purchasing decisions. This study aims to identify the characteristics that contribute to successful packaging. The target audience of this study is different from Places in PCMC area. To obtain answers, 120 quantitative questions were distributed, and correlation analysis and regression of research results …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 1, 2024 · pp. 1–8 Read article
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The Rise of India as A Global Leader: An Analysis of Economic, Cultural, And Diplomatic Strategies
Abstract: Global power politics is a serious game for the countries which think and act big. Having some attributes of these dreaming countries, India belongs to the same nation-group that is continuously trying to increase its ability to get things done as a ``leading power". Running on the track of Vishwa guru this nation has achieved political victories and advanced its national goals by popularizing its unique cultural diplomacy wealth, like …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 1, 2024 · pp. 31–39 Read article
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Analysis on Investors Awareness and Perceptions towards Digital Assets in Bangalore City
Abstract: The emergence of digital assets like blockchain technology and cryptocurrencies has drawn a lot of interest lately. The conventional financial sector has been upended by these digital assets, which provide investors with new investing options. This study aims to evaluate Bengaluru city's investor perspective and awareness of digital assets. This research study explores the awareness and perception of investors in Bengaluru City towards digital assets. It delves into existing research …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 · pp. 12–18 Read article
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Behavioral Insights into Sustainable Consumer Choices
Abstract: The increasing urgency of addressing environmental challenges has brought consumer behaviours into focus as a critical lever for fostering sustainability. Insights from psychology and behavioural economics shed light on how individuals make choices, often revealing a "value-action gap"—the discrepancy between sustainable intentions and actual behaviours. While many consumers express a preference for eco-friendly products, factors like cost, convenience, and limited information often deter them from making sustainable purchases. One impactful …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 1–5 Read article
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Evaluating the Value Relevance of Digital Marketing Adaptation to Firm Performance
Abstract: Digital marketing has emerged as a vital tool for businesses looking to improve their overall performance, consumer engagement, and visibility in the current business climate. This study assesses how adopting digital marketing can improve IT consulting organizations' performance. IT consulting firms must adjust digital marketing tactics like social media, search engine optimization (SEO), and online advertising as businesses rely more and more on technology to interact with their clientele in …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 15–23 Read article
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A Thorough Analysis of How Corporate Social Responsibility Affects Consumer Behavior
Abstract: Corporate Social Responsibility (CSR) has transitioned from being a marginal concern to a core element of business strategy, playing a crucial role in shaping consumer attitudes and behaviors. This review draws from a wide range of scholarly work and empirical evidence to explore the effects of CSR activities on consumer perception, buying behavior, brand commitment, and customer advocacy. Through the inclusion of quantitative findings and illustrative case examples, the study …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
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Role of Greenwashing in Shaping Consumer Perception and Brand Image in Sustainable Marketing
Abstract: In the contemporary marketing landscape, sustainability has emerged as a critical determinant of consumer choice and brand positioning. Organizations increasingly adopt eco-friendly practices to appeal to environmentally conscious consumers; however, the rise of misleading environmental claims, commonly termed greenwashing, has raised significant concerns. This study investigates the role of greenwashing in shaping consumer perception and brand image within the domain of sustainable marketing. Primary data were collected from 100 respondents …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Effect on EV Charging Infrastructure on Customerpreference Towards EV
Abstract: The rapid growth of electric vehicles (EVs) has increased the importance of developing an efficient and accessible charging infrastructure. the availability of charging stations is one of the important factors that affects customer preference and supports the use of electric vehicles, this study titled "Effect on EV Charging Infrastructure on Customer Preference towards EV" mainly studies how EV charging infrastructure influences customer purchase decision and preference towards electric vehicles in …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Service Quality and Its Impact on Customer Satisfaction: A Study of Select Supermarkets in Mysuru City
Abstract: The retail sector in India has expanded rapidly with the growth of organized formats such as supermarkets, which now compete strongly with traditional Kirana stores by offering variety, convenience, and an organized shopping environment. Service quality has emerged as a decisive factor in customer satisfaction and store loyalty within this competitive landscape. This study examines the service quality offered by select supermarkets in Mysuru city and its influence on customer …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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A Study on Customer Buying Behavior and Brand Loyalty with Reference toAutomobile Industry.
Abstract: The automotive sector is highly competitive, making it critical for businesses to understand client purchasing habits and establish strong brand loyalty. This study looks at what influences consumer purchasing decisions and brand loyalty in the automotive sector. The study concentrates on important factors like cost, features and product quality, marketing and promotion, and ease and after-sale support. Using a non-probability sampling technique, a structured questionnaire was used to gather primary …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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A study on Adoption of AI powered Marketing strategies with reference toRetail Industry
Abstract: Artificial Intelligence (AI) is becoming an important part of the retail industry. Retail businesses are using AI-powered marketing tools such as chatbots, recommendation systems, predictive analytics, and personalized marketing to improve customer experience and increase business performance. The main purpose of this study is to understand the adoption of AIpowered marketing strategies in the retail industry and identify the factors that influence their adoption. The study was conducted among 125 …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Teachers with Dedicated Following are Successful Leaders beyond Classrooms
Abstract: Influence on provisioning of higher education and the development in the world economy are worth to be noted and compared. The state-of-art technology can be incorporated for teaching almost any subjects. Education in 21st century should be competitive, innovative and market driven and should be the benchmark itself against the best of its kind in the world. Technology based educational ways reinvigorates learning process. The process of institution building in …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 2, 2018 · pp. 17–26 Read article
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A Study on Skills and Knowledge to Enhance the Employees Empowerment-Tirupur District
Abstract: This study aims to find out the improvement of field knowledge and skills how help to increase the employee’s empowerment. Employees can show their knowledge of proficiency in activities involving methods, processes, and procedures. The objective of this study is to investigate the new learning technique how lead for employees empowerment, to know the relationship between employees acquiring new knowledge and work performance, to assess the required training programmes for …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 2, Issue 1, 2019 · pp. 1–5 Read article
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Faculty Motivation to Do Research: Across Disciplines in Faculties of Affiliated Colleges
Abstract: This study investigated personal, contextual, and motivational factors that influence faculty research productivity across disciplines. Participants were 80 faculty members in five different academic divisions of three Gujarat-based universities. Data were collected as selfreported via online questionnaires, and were analyzed with one-way ANOVA to test a model of factors contributing to faculty members’ research productivity. The model fit the data well, supporting the theorized contributions to faculty productivity. Three variables …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 3, Issue 1, 2020 · pp. 17–22 Read article
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Artificial Intelligence and Its Impact on HR Trends
Abstract: The knowledge of computer systems that strive to design and utilize the knowledge of the human mindis called Human Intelligence. It means a branch of computer science dealing with the simulation ofintelligent behaviour in computers and the capability of a machine to imitate intelligent humanbehaviour. With the growth of artificial intelligence, numerous of today’s more generousorganizations handle the issue of restructuring. Numerous global companies maintain theirorganizational design is less than …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 1, 2021 Read article
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Comprehensive Review and Analysis of Impact and Challenges for Hotel Industriesduring Covid-19
Abstract: Hotels in India's hospitality sector are expected to drop sharply during the first quarters of 2020, due in large part to the outbreak of the covid-19 virus. The number of visitors and business travelers is drastically decreasing as a result of the temporary suspension of travel and the implementation of containment measures. There is a consensus amongst the owners of hospitality companies that the industry has poor business practices, is …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 5, Issue 1, 2022 Read article
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Mentoring Employability Skills: An Empirical Study of B-Schools In Dakshina Kannada District, Karnataka State
Abstract: With the growing need for Employable Talent in the field of Management, there arises a need for a stringent Mentoring System in B-Schools contributing to the enhancement of Employability skills in students pursuing Higher Education. It is imperative that these skills are reviewed from time to time in order to ensure competent Management Professionals are fed to the recruiting firms. With the increase in opportunities, the challenges in getting hired …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 5, Issue 1, 2022 Read article
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Technology Education Pipeline Success Factors For Female Senior Secondary Students
Abstract: An important part of long-term success is an individual's capacity to learn and grow on their own terms. When it comes to high school girls' engagement in technology education programmes, this research focuses on their last year of high school. For this section, we'll focus on the many elements that have been recognized by various writers as motivating today's youngsters to participate in extracurricular activities like school. a study of …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 5, Issue 1, 2022 Read article
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Effectiveness of Charismatic Leadership in Organizations
Abstract: The objective of this study is to provide a comprehensive assessment of charismatic leadership within enterprises, shedding light on both the progress made and the existing gaps in our understanding of this critical leadership style. To appreciate the growing interest that organizational theorists have in charismatic leadership, one must consider the broader context of global competition. However, it's important to underscore that charismatic leadership remains an essential component for fostering …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 6, Issue 2, 2023 · pp. 8–14 Read article