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491 articles for “Product”
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A Study on Women’s Economic Empowerment In India In 21st Century
Abstract: Women's contributions to the world economy are indispensable. As women continue to break barriers in diverse sectors, economies benefit from increased productivity, innovation, and resilience. Gender equality, equitable access to education and financial resources, and policies promoting women's participation in the workforce are essential for harnessing the full potential of women in economic development. Over the years, India has made significant strides in this direction, recognizing that the empowerment of …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 6, Issue 2, 2023 · pp. 13–20 Read article
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Workplace Hazards and Safety: A Study with Reference to Employees Of Madhya Pradesh Power Distribution Company
Abstract: Hazards at workplace are not very uncommon, especially in the industries involving high industrial works. Various industries have tried their best to minimize the hazards and ensure workplace safety for their employees and increase productivity. But despite all the precautions and safety measures taken, there are always risk associated with industrial jobs. The prevention of the hazards at workplace is the prime responsibility of the organization but apart from this …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 7, Issue 1, 2024 · pp. 20–32 Read article
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Adapting to Consumer Trends in E-Commerce: A Case Study of the Amazon Shopping App
Abstract: The purchasing and selling of goods and services through internet services is referred to as e-commerce, or electronic commerce. E-commerce helps consumers to exchange value online and make available the facilities at their desk. E-commerce is gaining importance throughout the globe. The development of e-commerce has helped get massive marketplaces to small, single-product shops to large businesses. This increase in e-commerce has also led to the significant shift in consumer …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 8, Issue 2, 2025 · pp. 1–13 Read article
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When Technology Maturity Matters: a Moderated Regression Study of Forensic Analytics and Fraud Detection
Abstract: Purpose: Data‐driven forensic analytics (DDFA) is widely promoted as a key tool for fraud detection, yet organisations report mixed results. This study investigates whether the effectiveness of DDFA depends on the organisation’s technological maturity – defined asthe sophistication of IT infrastructure, data governance, and analytical skills. Design/Methodology/Approach: A two‐wave longitudinal survey was conducted with 210 finance and audit professionals in a large emerging economy; 178 completed both waves (retention 84.8%). …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 2, 2026 · pp. 1–11 Read article
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Cooperative Models for Circular Economy Integration in Cost-Effective Waste Management and Recycling
Abstract: The shift of a linear economy to the circular one is what has become a necessity to solve the increasing environmental issues related to waste production and depletion of resources. This paper examines how cooperative models can be utilized to support the integration of the circular economy into waste management and recycling. Based on a systematic review of the literature and a thematic analysis, the studies on the cooperative governance, …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 2, 2026 Read article
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Health Insurance Sector in India: Growth, Regulatory Reforms and Transparency Initiatives of IRDAI
Abstract: India's health insurance sector has become an important component of the nation's healthcare finance system by providing financial security against rising medical costs and increasing access to healthcare services. The sector has grown significantly due to a number of factors, including rising healthcare spending, public awareness, business sector participation, digitisation, and government initiatives.In order to guarantee orderly sector development, safeguard policyholders, bolster insurer accountability, and improve transparency, the Insurance Regulatory …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 2, 2026 Read article
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Individual investment behaviour of young investors in stock market
Abstract: This study is conducted on “Individual investment behavior of young investors in stock market”. This research is conducted in and around Dakshina Kannada and Udupi District. This research is all about the individual investors who lie between the age group of 20 to 35 years, and how they are investing in the stock market and analyze the young investor attitude towards investment. And also they are really aware of investment …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 1, 2018 · pp. 1–9 Read article
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Stress That Influence Consumer Behavior in M-Business
Abstract: ABSTRACT In the past decade mobile is used as a means of communication alone, but in this current scenario Mobile business (m-business) plays a vibrant role in the process of fulfilling the wants and needs of customers through mobiles. Through the personalized advertisements and Apps in Mobile gadgets link the seller with the customer where they are located, and goods are sold by delivering in the hands of Customer. Thus, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 1, 2018 · pp. 19–21 Read article
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Dynamics & Marketing Trends in Fast Food Industry- a Special Case Study of Mcdonalds in Delhi (NCR)
Abstract: This study reveals the various marketing strategies and promotional forces of McDonalds. McDonalds uses several different means to help them in achieving revenue and increasing a positive customer engagement and experience towards their products. Three main sources of revenue are franchise revenues, the property returns that McDonalds receive from renting, leasing or sublease to franchises and retail sales. In spite of the difficulties and extraordinary rivalry in the business sector, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 1, 2019 · pp. 18–29 Read article
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Apple (Social Media Strategy)
Abstract: This Paper aims to foster Apple’s social media strategy to increase the revenue as well as better strategic marketing plans. Apple has a very unique approach to how to use social media platforms. They have a face book and twitter account but they actually never posted anything. Apple also has an Instagram but it is only to feature photos of their I-Phone campaign. This picks the question that why doesn’t …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 1, 2019 · pp. 43–48 Read article
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Economics for Sustainable World
Abstract: This report aims to analyze the general business environment of Graphite Corp Limited. Generalizing the manufacturing unit, the main customers and where are they located, the major customers in Australia and outside Australia and their respective market share. This report also aims to discuss the factors that affect the production segment of Graphite Corp Limited. Materializing the overall stability of the business in macroeconomic environment as well as microeconomic environment …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 25–32 Read article
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A Study of Impact of Psychographics on Impulse Buying Behaviour with Mediating Role of Brand Loyalty: A Conceptual Framework
Abstract: Customer expectations have changed with the explosive growth of extraordinary customer experience in the store that keep them coming back and making purchase on impulse. The personal and social characteristics play a vital role in shaping the buying behaviour of each individual consumer. Brand loyalty is a positive feeling of the consumer toward a brand and their dedication to select and purchase the same product or service from the same …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 1, 2020 · pp. 1–7 Read article
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Consumers’ Brand Preference of Laptop for Kathmandu, Nepal
Abstract: The study focuses on the analysis of consumer’s brand preference for laptop. The study carefully examined its set objectives with the adaptation of a suitable methodology. The purpose of the study is to identify the factors those are important to people while purchasing particular brand of laptop. It could be factors like brand image, price, features, configuration, convenience of service, audio quality, video quality, brand name etc. Through the finding …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 2, 2020 · pp. 7–23 Read article
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Consequence of Marketing Mix (7P) on the Business Success of Web Based Food Delivery Services: Customer Viewpoint
Abstract: The online food delivery service has become a very popular service nowadays to the consumers ofBangladesh. People are using this service and becoming loyal of it. Due to the outbreak ofCOVID-19, now people prefer to order more food using online food delivery apps. Considering brandloyalty to the customers, this study was basically aiming to analyze the impact of marketing mixelements. A Cross-sectional causal questionnaire survey was done from 5th August …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 1, 2022 Read article
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The Influence of Consumer Behaviour on Market Research
Abstract: Consumer behaviour is a crucial aspect of market research, as it provides insight into the behaviour, preferences, and decision-making processes of consumers. Businesses must have a thorough understanding of consumer behaviour in order to design effective marketing, product development, and sales strategies. This paper discusses the influence of consumer behaviour on market research, including the methods and tools used in market research, and the challenges faced by researchers. It also …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 2, 2022 · pp. 32–36 Read article
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Mastering Practice Management: Strategies for Success in Today’s Competitive Landscape
Abstract: Efficient practice management strategies play a vital role in maximizing productivity and success inany professional setting. Whether it's a healthcare practice, legal firm, or a consulting business,implementing effective strategies can significantly enhance workflow, improve client satisfaction,and boost overall profitability. This research paper explores the essential strategies for successfullymanaging and growing a practice in various professional fields. Practice management plays acrucial role in the long-term success and profitability of any business, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 1, 2023 · pp. 45–55 Read article
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Omnichannel Marketing and Consumer Behavior in India
Abstract: Today, the advancement of the internet and new technologies affect buyer behavior. This leads to the creation of more and more sales pipelines, forcing consumers to change their purchasing habits. Omnichannel refers to stores available on all physical and virtual platforms. It is a modern business that exclusively uses technology to create a unified customer experience for customers in every interaction. This article examines the omnichannel behavior of Indian consumers …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 2, 2023 · pp. 12–21 Read article
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Analyzing The Influence of Marketing Tactics in The Fast- Food Sector on Consumer Behavior
Abstract: India's diverse culture, which is made up of several states and regions, is implicitly reflected in its diverse cuisine. Home-cooked meals are a tradition among Indians, and both religion and the individual enjoy them. However, due to rising awareness of and influence from western civilization, there has been a slight shift over time in the food consumption pattern among urban Indian households. The economic shifts led to the entry of …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 1, 2024 · pp. 6–13 Read article
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A Study of Consumer Buying Behaviour and Satisfaction Towards Health Insurance Services
Abstract: The landscape of health insurance in India is undergoing rapid transformation, fuelled by deregulation, decreased bureaucracy, and increased private financing. In this dynamic environment, understanding customer perceptions and preferences is essential. This study investigates these aspects along with customers' understanding of the market and purchasing decisions. Employing a non-probability convenience sampling method and utilizing a well-structured questionnaire, insights are gathered through extensive literature review. Statistical analysis using SPSS software, including …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 2, 2024 · pp. 19–29 Read article
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Consumer preferences for different brands of coconut oil in Pune
Abstract: The study investigates consumer preferences towards different brands of coconut oil in Pune city. Objectives include identifying influential factors like price, quality, brand reputation, and packaging prioritized by consumers. Through surveys and interviews, qualitative data are gathered to uncover consumer decision- making processes. Quantitative analysis further clarifies the relative relevance of these aspects. Central to the investigation is understanding how price sensitivity, quality perception, brand loyalty, and packaging aesthetics shape …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 2, 2024 · pp. 40–46 Read article