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890 articles for “branding, corporate social responsibility, COVID-19, crisis, funding”
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A Study on Socio-economic Status of Contract Labour in Manasagangothri Campus, Mysuru
Abstract: In the present study, the researchers have made an attempt to study the socio-economic conditions of contract labours and their health issues, facilities provided to them, health and hygiene in the Manasagangothri, University of Mysore. Descriptive research design was used in the present study. Interview schedule was used to collect data from the respondents. Researchers made an effort to meet all the respondents personally in the morning and evening. While …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 3, Issue 2, 2020 · pp. 6–11 Read article
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Liberalisation and Economic Reforms—Indian Scenario
Abstract: Governments are moving from licensing of commerce to de-licensing. This paper deals with theconcept of liberalisation and the associated economic reforms. It examines the objectives, featuresand content of the reforms in India. It also analyses the impact and challenges to the reforms. Today,India is recognized as one of the fastest growing economies in the world. This reflects in its currentstatus as the world’s sixth largest economy based on Gross Domestic …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 4, Issue 1, 2021 Read article
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An Empirical Investigation Into The Effects of CSR on Employee Loyalty
Abstract: This empirical study examines how employee loyalty is affected by Corporate Social Responsibility (CSR) initiatives, providing insight into how moral business practices affect employees' dedication and retention. CSR efforts, which include projects like community involvement, environmental sustainability, and moral labour practices, are becoming more widely acknowledged as both a moral requirement and a tactical instrument for boosting employee loyalty. Using quantitative data gathered from various industries and geographical areas, this …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 8, Issue 1, 2025 · pp. 6–10 Read article
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Economics for Sustainable World
Abstract: This report aims to analyze the general business environment of Graphite Corp Limited. Generalizing the manufacturing unit, the main customers and where are they located, the major customers in Australia and outside Australia and their respective market share. This report also aims to discuss the factors that affect the production segment of Graphite Corp Limited. Materializing the overall stability of the business in macroeconomic environment as well as microeconomic environment …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 25–32 Read article
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The Influence of Instagram Influencers on Consumer Behavior in Delhi NCR
Abstract: The swift expansion of social media networks has significantly reshaped how consumers identify, assess, and interact with brands. In this evolving digital environment, Instagram influencers have become influential trendsetters and trusted voices, playing a crucial role in shaping consumer perceptions and purchase decisions within online marketplaces. This study examines the influence of Instagram-based content creators on consumer purchasing behavior, brand perception, and trust formation within the Delhi NCR region. As …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 Read article
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An Analytical Study on Relationship Between Spending on CSR and Market Price of a Share of IT Services & Consulting Companies Listed on NSE
Abstract: Every business carries out all of its activities within the society, hence it become moral duty of a business to pay some compensation to the society in which it operates. The activities conducted by a business for the betterment of the society is known as Corporate Social Responsibility. As per Companies Act, 2013 it become compulsory to formulate the Committee for CSR and spend some amount towards such social activities. …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 6, Issue 2, 2023 · pp. 6–11 Read article
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Digital Marketing: Vocal for Local
Abstract: The idea of 'Vocal for Local' stems from the Swadeshi movement, which began in 1905 as part of the Indian independence struggle. It aided the development of Indian nationalism at the time as an economic strategy. Major brands aren't the only ones making a loud local effort. The campaign highlights India's desire for independence and self-sufficiency, which can be seen in businesses of all kinds, including start-ups. Entrepreneurs were the …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 2, 2023 · pp. 119–123 Read article
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Life Made Easy Through Online
Abstract: The latest development in technology has paved a way for the budding entrepreneurs to be independent with the help of information and technology used in banking sectors throughout the world. Surviving in the E-commerce competition, which is no less than is war. Surviving it requires outstanding strategies. You must be prepared for challenges and strive for growth at every stage of your business, and ultimately, this will provide you with …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 2, 2020 · pp. 1–3 Read article
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Leadership Challenges is an Era of Turbulence
Abstract: A leader is a person who not only guides or inspires others within an organization or community, but also inspires himself to achieve a goal. Leadership development begins with the simple realization that you want to be a leader. Leadership is widely considered to be an important aspect of organizing. It impacts managers’ organizational commitment, their job satisfaction, their communication and their managerial effectiveness. The purpose of this paper is …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 3, Issue 1, 2020 · pp. 11–16 Read article
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Tourism Market in India—Comparative Analysis
Abstract: To promote tourism in India, initiatives are taken by the state and central authorities. Gaps in the centralized promotional campaign, “Incredible India”, are identified. The methodology includes collection of secondary data and discursive analysis. Information relevance, promotion strategy, and key events and places were used for the comparative analysis for the purposes of the article. The mentioned three factors need to be added to the centralized campaign, to give a …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 3, Issue 2, 2020 · pp. 18–29 Read article
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Green Product Development and Promotion
Abstract: Now more than ever, we find ourselves deeply concerned about environmental challenges. Air contamination, plastic waste all over ground and in oceans, climate change, and food discards all stands as significant dangers, prompting us to take action to safeguard our planet. In response to these issues, millions are opting for socially responsible organic items, even if it means paying a premium. Recognizing this shift, businesses are increasingly adopting eco-friendly marketing …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 1, 2025 · pp. 23–30 Read article
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Impact of Online Education on Student Health
Abstract: The coronavirus had forced the closure of all schools and universities worldwide. With the tremendous rise of online education, teaching is now done remotely on digital platforms using computers and mobile devices. Numerous studies have demonstrated that prolonged or excessive screen use can have an adverse effect on both physical and mental health. Stress, depression, irregular sleep patterns, negative effects on vision, posture pain, hand impairments, and musculoskeletal disorders are …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 5, Issue 2, 2022 · pp. 34–44 Read article
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Empowering Tribal Women: Dr. Prakash Amte's Vision for Gender Equality
Abstract: The architect of the Indian Constitution and a great social reformer, Dr. B.R. Ambedkar envisioned a society based on the principles of gender equality and social justice. His pioneering efforts ensured that women and marginalized communities received their rightful place in society through constitutional provisions. Building upon this vision, Dr. Prakash Amte has played a transformative role in empowering tribal women and fostering social changed. Amte has dedicated his life …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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Enhancing Engineering Education Through Vygotsky’s Sociocultural Approach: Collaboration, Scaffolding, and Real-World Applications
Abstract: The traditional emphasis on individual learning has been expanded by constructivist theorists to include the social and collaborative aspects of learning. Social constructivism is another name for Vygotsky's constructivist theory. Vygotsky argues that a child's culture provides the cognitive resources necessary for their growth. According to social development theory, social interaction comes before development, and socialization and social conduct lead to consciousness and cognition. In a constructivist classroom, Vygotsky's theory …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 8, Issue 1, 2025 · pp. 1–5 Read article
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For complex logistic and supply chain challenges? Nature – problem solver
Abstract: Logistical-systems exist naturally and act as problem solver. When reviewed we identified major capabilities inside those systems and analyzed the potential practical impact on business requirements. We propose that naturally evolved solutions can be a successful answer for complex logistical challenges.
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 3, Issue 2, 2020 · pp. 21–29 Read article
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Incorporated Companies’ and the Need for Privacy and Confidentiality of Information
Abstract: A company is the process by which two or more person with common goals come together to form business and have given such business legal personality via its incorporation. The regulation and formation of companies in Nigeria is regulated by the Corporate Affairs Commission through the Registrar-General. However, since its formation, the issue of privacy and confidentiality has received little or no attention bearing in mind the accessibility to public …
Published in NOLEGEIN Journal of Corporate & Business Laws · pp. 23–29 Read article
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Impact of Coronavirus on Indian Economy
Abstract: IMF Managing Director Kristalina Georgieva said, “The year 2020 could see the worst globaleconomic fallout since the Great Depression in the 1930s with over 170 countries likely to experiencenegative per capita income growth due to the raging coronavirus pandemic”. The COVID-19pandemic has impacted economies around the world like no other event that experts can recollectsince the Great Depression. There are many employees who have lost their jobs. This has beenhappened …
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 1, 2021 Read article
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Communicative Effectiveness of Product Placement Among Portuguese and Spanish Audiences
Abstract: This research project focuses on the effectiveness of product placement in James Bond movies. The results are obtained from a sample of 300 Portuguese and Spanish university students, organized in independent groups at random. Three questionnaires were applied, one for each film as there were different brands in the research corpus, and applied in the sample's native languages. Within the methodological procedure developed by Ángel Rodriguez Bravo of the Universitat …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 11–33 Read article
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A Study on Factors Influencing Consumer Purchase and Intension towards daily products.
Abstract: The contemporary consumer marketplace offers a vast array of dairy choices characterized by distinct brands, diverse pricing structures, and varying quality standards. As health consciousness and urbanization rise dramatically among consumers, the demand for safe, hygienic, and premium quality dairy staples has surged concurrently. Modern buying journeys are heavily swayed by multi- dimensional factors, including structural packaging formats, online social proof, and widespread point-of-sale availability. This study utilizes Consumer Behaviour …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 47–53 Read article
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A Structural Change in Demand for Service-due to Income Elasticity: A Macro Analysis
Abstract: Present condition shows that India has a higher economic growth. When we talk about which factorsare responsible for economic growth. There will be many factors but the main factor is demandservice and rapid growth and its service sector that have contributed to overall economic growth. Thepresent study is a attempt to provide a substantial theoretical explanation through demand. Side tosupport service led growth. The present study estimates the income elasticity …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 1, 2021 Read article