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1686 articles for “E-commerce; COVID-19; tourism industry, hotel industry, lockdown, social distancing.”
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Impact of E-CRM on Customer’s Awareness Towards Banking Products and Services
Abstract: E-CRM techniques are being used by the banks and they have started offering products and services in a new way to the customers so that they remain connected with the bank and could access banking products and services through the online mode to the customers. This paper focused on evaluation of the customer awareness level among the customers towards banking products and services provided by different banks and later the …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 2, 2024 · pp. 3039 Read article
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Examining How Digital Marketing and Social Media Affect Consumer Behavior: A Haldwani City-Specific Study
Abstract: With an emphasis on Haldwani City specifically, this study investigates how social media and digital marketing affect customer behavior. With the rise of digital platforms such as Instagram, Facebook, and Twitter, businesses increasingly rely on targeted marketing strategies to influence purchasing decisions. The research explores how factors like online reviews, influencer endorsements, and personalized advertisements shape consumer trust and brand loyalty. A structured survey-based methodology is used to analyze consumer …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 60–72 Read article
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A Study on Tourism Prospects in Majulias: A Community-Based Tourism and Sustainable Tourism
Abstract: Tourism in India is having a high potential to attract myriads of inbound and domestic tourists from all over the world. As India is topped up with diverse culture and cuisines, among them the Northeast India exhibits flamboyant attractions. So studies have spotlighted one of the less specified destinations of Assam, i.e. Majuli. Majuli can be a perfect holiday destination if it will be channelized properly, as the destination is …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 3, Issue 2, 2020 · pp. 1–8 Read article
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How COVID-19 Affected the Technology, Economy, Social and Livelihood
Abstract: COVID-19 for all intents and purposes is a communicable disease caused by a newly DiscoveredCoronavirus, which basically is quite significant. The primary transmission to humans mostly was inWuhan, China, which particularly is significant. Since then, the virus for all intents and purposes hasmostly spread through person-to-person with the help of air, demonstrating that COVID-19specifically is a communicable disease caused by a newly Discovered Coronavirus, which for the mostpart is quite …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 1, 2021 Read article
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A Study on Approach towards Education – A Study in Coimbatore Region
Abstract: ABSTRACT Nowadays, no matter in which you switch, stories abound of the great social, financial and educational blessings of entrepreneurship. as a result, entrepreneurship training applications are proliferating in schools and universities around the use of a while 15 years in the past best a very few colleges provided publications in entrepreneurship, currently greater than lots of faculties and institutes offer some shape of entrepreneurship schooling in India. This paper …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 1, Issue 1, 2018 · pp. 16–19 Read article
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The Pivotal Credibility of Leaders upon Environmental Challenges and Wondering Energies
Abstract: The term “Environmental Conviction” is based upon the rational humankind which determined theirwidespread souls to incept the environment along with its gravity, charm, life, belief, participation,safety, and security as very imperative right from the very beginning. Therefore, it is quite evident thatit is nothing apart from the absolute situational circumstances and the subjects, objects, and theirimpactful combination that form its surrounding. Now the fact is that each one of us …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 4, Issue 1, 2021 Read article
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Glory of MSMEs in Growth of Indian Economy
Abstract: The Micro, Small and Medium Enterprises sector has emerged as a dynamic sector of the Indian economy and an essential driver of glory and growth. It is second largest employment bowl of India. It had a vast network of 63 million enterprises stands over 40% of exports and 20% of GDP in addition to employment for 111 million people in the country. With special reference Telangana is concerned it is …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 4, Issue 2, 2021 · pp. 36–48 Read article
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Strategic Approach to Managing NEW Start- UPS in an Unstable Ecomonic Environment: a Study of Startups in Nigeria
Abstract: The dynamic spark that propels innovation, social progress, and economic change is the startup eco-system. Because they create scalable businesses and pursue audacious ideas and tactics, startups play a significant role in the global economy. But starting a firm is not easy, particularly in an unstable environment with variables like volatility, unpredictability, and complicated rules. This article, which focuses on the Nigerian context, looks at the strategic actions that startups …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 2, 2024 · pp. 70–77 Read article
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Life Made Easy Through Online
Abstract: The latest development in technology has paved a way for the budding entrepreneurs to be independent with the help of information and technology used in banking sectors throughout the world. Surviving in the E-commerce competition, which is no less than is war. Surviving it requires outstanding strategies. You must be prepared for challenges and strive for growth at every stage of your business, and ultimately, this will provide you with …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 2, 2020 · pp. 1–3 Read article
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Human Resource Management's Effect on Employee and Organizational Awareness and Capability
Abstract: This paper explores the vital role of Human Resource Management (HRM) practices in enhancing employee awareness and strengthening organizational capability. Effective HRM strategies are not only key to immediate organizational success but also essential for long-term growth and sustainability. The study examines how HRM improves communication, increases productivity, and cultivates a positive work culture, thereby contributing to both employee development and overall business performance. Using a mixed-method research approach, the …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 1, 2025 · pp. 1–6 Read article
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Perspectives of Men Towards Feminism: A Case Study of an Educational Institute
Abstract: In contemporary society, discussions surrounding feminism have increasingly been accompanied by debates over its perceived misrepresentation and alleged misuse, often labeled as “pseudo” or “fake” feminism. Such narratives have contributed to confusion, particularly among men, and in some instances have diverted attention from women who require genuine gender-just support and empowerment. Within this context, the present study examines men’s perceptions and interpretations of feminism in an educational institutional setting. The …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 1, 2026 Read article
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Transforming Human Resource Management in the Age of Artificial Intelligence: Emerging Technologies, Ethical Challenges, and Future Directions – A Case Study of Indian Railways
Abstract: The adoption of Artificial Intelligence (AI) has emerged as a transformative force in public sector organizations, particularly in large-scale systems like Indian Railways, where complex human resource operations demand efficiency, accuracy, and transparency. This study examines the application of AI in payroll management and broader Human Resource Management (HRM) functions within Indian Railways, highlighting its role in optimizing administrative processes and strategic decision-making. Data-driven insights indicate that AI-enabled payroll systems …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 1, 2026 Read article
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A Study on Role of HR Analytics in Improving the Employee Retention
Abstract: This study explores their effectiveness of employee retention in an IT service company this research aims for determine the facts of influencing so that will be identify the HR analytics in improving the retention strategies that will be helps to improve the researches so, here the information will be carried through the structured questionnaire from 111 employees. This study reveals that the HR analytics acts as important fact to improve …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 2, 2026 Read article
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Management of Technology: Enhancing Organizational Efficiency and Innovation
Abstract: The rapid evolution of technology has transformed modern business operations, making the management of technology (MOT) a crucial function in organizations. MOT involves the strategic implementation, oversight, and optimization of technology tools to enhance efficiency, improve decision-making, and mitigate risks. This paper explores the key aspects of MOT, including its benefits, commonly used technology tools, essential skills required for success, and career opportunities in the field. Effective MOT enables businesses …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 2, 2025 · pp. 20–24 Read article
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Excellence in Quality Education Through Implementation of Strategic Framework and SMART KPIs in Higher Education Institutes
Abstract: A strategic framework for the excellence in higher education has been presented in this research. The major input to the frameworks is the requirement of regulatory bodies, need and expectations of customers. The complete components of strategic framework are discussed in this paper, which are supported by the SMART key performance indicators (KPIs). To measure the effectiveness of strategic objectives, SMART KPIs are designed, which are continuously monitored by the …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 3, Issue 1, 2020 · pp. 21–30 Read article
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Central Initiatives of Organizational Leaders for Economical Solace in Post-COVID Situation
Abstract: The dexterity of a nation like India vastly depends upon the substantial growth of economy where the real flow of accomplished tasks is truly comparable with the available financial affluence in deed. That is why all the trained organizational leaders are absolutely concerned regarding the same, and they are undoubtedly advisable to enhance the productivity, and prior to that, they are largely aiming at the eight pieces of marketing, such …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 3, Issue 2, 2020 · pp. 11–17 Read article
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Applicability of Classical Entrepreneurship Theory in 21st Century Entrepreneurship
Abstract: This study examines the applicability of classical entrepreneurship theory in the 21st Century Entrepreneurship. The Theoretical Reasoning Approach (TRA) was employed for this study. It involves a comprehensive review of literature in the area of study to identify relevant reasoning, concepts and theories. It helps to identify the major variables or domains of the study and the interrelationship between them. With this method access to reliable information and resources was …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 8, Issue 1, 2024 Read article
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Theory of Education and Existential Philosophy: A Relationship
Abstract: Philosophy is the "sum total of his fundamental beliefs and convictions." We have ideas regarding physical objects, people, life, death, God, right and wrong, beauty and deformity, among other things. In reality, these concepts are acquired in numerous ways and may be obscure. Philosophy directs our lives because it tackles basic and persistent challenges. Consequently, philosophy governs every aspect of human existence. Who exactly are we? Does a supernatural being …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 6, Issue 2, 2023 · pp. 18–22 Read article
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Comparison of Work–Life Balance Satisfaction Between Fresher and Experienced Employees of a Pharma Company in Pune
Abstract: The purpose of the present study is to investigate the relationship between the work–life balance (WLB) satisfaction and the number of years of service of pharmaceutical professionals in their work/life. The sample consisted of 300 pharmaceutical professionals from a government pharma company from the PCMC area of Maharashtra, who are both fresher and experienced. The sampling technique was done to obtain response from three-tier professionals. Proposed explanation made on the …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 3, Issue 2, 2020 · pp. 1–6 Read article
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Employee Grievances on Organizational Performance in Pharmaceutical Sector
Abstract: Effective management of employee grievance is essential to maintain harmonious relationship at work place, booster employee loyalty and commitment as well as to improve overall organizational performance and productivity. This study examines the impact of employee grievance management on organizational performance. On the contrary, lack of or poor employee grievance management gives rise to negative organizational outcomes such as low productivity, absenteeism, disobeying orders, indiscipline and poor quality of work. …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 4, Issue 2, 2021 · pp. 9–21 Read article