Search
561 articles for “India”
-
Online Shopping Behaviour of Consumers Concerning Selected Karnataka State Districts
Abstract: The Internet is a powerful medium that can serve as a one-of-a-kind platform for expanding retail brands in India. The Indian e-commerce market is revolutionising; brand awareness is growing in Tier II and III cities, but products and services are not keeping pace. To overcome this, e-tailers must penetrate Tier II and III cities more than developed countries. Online retailing channels have made the consumers’ decision-making process easy as they …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 6, Issue 2, 2023 · pp. 21–32 Read article
-
Rapidly growing rural marketing trends
Abstract: As anyone might expect enough, Rural Marketing isn't a remarkable brain research any longer. There has been an extreme change in the manner marketers are surrounding their methodologies for rural pieces of India. It is alarm ting to call attention to here that Rural Marketing has seen remarkable development with expanding obtaining intensity of the general population living in rural India. Buyers hailing from these parts are obviously developing "stylish" …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 1, 2019 · pp. 14–18 Read article
-
Importance of E-Commerce in Sustainable Development
Abstract: Sustainable development is widely recognized as the most critical issue facing the planet today. It is a crucial concern for both developed and developing countries alike. In this context, e-commerce has emerged as a key driver in advancing sustainable development, playing a significant role in various countries, including India. The Indian e-commerce sector has experienced exponential growth, with projections indicating that it will reach US$ 111.40 billion in 2025 and …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 1, 2023 Read article
-
A Structural Change in Demand for Service-due to Income Elasticity: A Macro Analysis
Abstract: Present condition shows that India has a higher economic growth. When we talk about which factorsare responsible for economic growth. There will be many factors but the main factor is demandservice and rapid growth and its service sector that have contributed to overall economic growth. Thepresent study is a attempt to provide a substantial theoretical explanation through demand. Side tosupport service led growth. The present study estimates the income elasticity …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 1, 2021 Read article
-
Case Study Flipkart (A): Transitioning to a Marketplace Model
Abstract: Conducted case study was attempted towards examining the misperception circulating current e-tailing marketplace concerning misinformation of the platform’s existing product. Reviewing of surfaced product quality challenge further uncovered related issues from the aspect of unhealthy price competition within the Indian marketplace, discrepancy in socioeconomic factors towards proliferation of current e-commerce practice and organizational ability in balancing sales growth to profit gain. Earlier academic studies and theoretical groundworks were reviewed and …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 1, 2022 Read article
-
Challenges Before Startup Entrepreneurs in Present Entrepreneurial Ecosystem
Abstract: The entrepreneurial ecosystem is the environment in which startups are born, grow, and succeed. It comprises elements that help companies succeed, such as infrastructure, talent, and finance access. The entrepreneurial ecosystem is constantly evolving, and the challenges faced by startup entrepreneurs are also changing. To provide a supportive environment for businesses and entrepreneurs, initiatives like Startup India, Make in India, and Digital India have been introduced. Startup entrepreneurs are indi- …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 1, 2023 · pp. 51–59 Read article
-
A Study on Role of Commercial Banks in Promoting Entrepreneurship
Abstract: Indian economy is favourable towards the development of entrepreneurship as both central and state governments have initiated a series of entrepreneurial development programs with an aim to generate employment and economic development. The policies such as make in India, made in India, startup India, standup India etc are aiming to help the entrepreneurs in promoting their business. The current study aimed to measure the entrepreneurs’ perception towards the role of …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 138–146 Read article
-
Credit Card: 2024 Usage
Abstract: This study aims to understand credit card awareness (CCL) and credit card usage behavior (CCUB) in India. A survey was conducted; a survey with 400 respondents who use credit cards in India. The survey used to collect data had three sections: demographics, CCL, and CCUB. To assess CCL, consumers are asked to rate their knowledge of credit card terms and conditions, while CCUB measures using five questions. CCL was found …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 111–117 Read article
-
Work from Anywhere: A New Era
Abstract: New information and communications technologies (ICT) have revolutionized everyday work and life in the 21st century. This research work “Work from Anywhere” provides an outlook in terms of various modes and segments of WFH era. It provides beckons organizations of all hues which are accelerated by the COVID-19 pandemic. The biggest fear that worries today’s world is that collaboration will suffer; leading to loss of employees and productivity and performance …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 3, Issue 2, 2020 · pp. 40–46 Read article
-
Research Paper on Customer Satisfaction Towards Lakme Products
Abstract: The Indian cosmetic industry defined as skin care, oral care, color cosmetics, fragrance, and hair care products. India is a contract country with a population of more than a billion people. Indian cosmetics industry has seen rapid growth over the past couple of decades and has seen strong growth over the past couple of years and emerged as one of the industries with future growth potential. The cosmetic market in …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 2, Issue 1, 2019 · pp. 14–16 Read article
-
Employee Engagement and Retention: A Study of Software Professionals
Abstract: Employee engagement is a topic of enormous interest to both management practitioners and academicians alike as building an engaged employee base is the biggest differentiator for businesses. In India, employment numbers in industry and services is expected to grow from 223 M in 2010 to 319 M by 2020 as per the India Economic Survey. A person needs to be motivated to go beyond his/her brier and ‘step up’. To …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · pp. 12–23 Read article
-
Refinancing the NPA’s Through Bad Banks: A Conceptual Analysis
Abstract: The COVID 19 pandemic has made matters worse for both individual and corporate borrowers, whose balances in India’s banking sector are exhibiting significant increases in non-performing assets (NPAs). Investor confidence is being shaken by the weak balance sheets of public sector banks, which the banks need to confront head-on. The term “bad bank” was first used in the 1980s in the United States, and many other nations soon followed suit …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 8, Issue 1, 2025 · pp. 1–5 Read article
-
Unravelling the Electoral Bonds Scheme: A Legal Journey towards Transparency
Abstract: The Indian government launched the Electoral Bonds Scheme in 2018 with the goal of preserving donor anonymity while promoting openness in political financing. However, the scheme has sparked extensive debate over its effectiveness and potential for misuse. This paper traces the legal journey of the Electoral Bonds Scheme, analysing its implications on transparency, accountability, and democracy in India. Through a detailed examination of legislative provisions, judicial scrutiny, and public discourse, …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
-
Dynamics & Marketing Trends in Fast Food Industry- a Special Case Study of Mcdonalds in Delhi (NCR)
Abstract: This study reveals the various marketing strategies and promotional forces of McDonalds. McDonalds uses several different means to help them in achieving revenue and increasing a positive customer engagement and experience towards their products. Three main sources of revenue are franchise revenues, the property returns that McDonalds receive from renting, leasing or sublease to franchises and retail sales. In spite of the difficulties and extraordinary rivalry in the business sector, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 1, 2019 · pp. 18–29 Read article
-
Growth with Self-Reliance Principle
Abstract: We will celebrate next year the 75th anniversary of Independence in August 2022, and the 75th anniversary of being a Republic and Sovereign country in four years hence. We are about to overtake China as the most populous country. With GDP of size of less than Rs 900 crore at the time of independence now are about to cross$ 3 trillion. India's road ahead, however, was rocky and uncharted, and …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 2, 2021 · pp. 29–32 Read article
-
Movement of Stock Market and Its Effect on Banking Sector Stock
Abstract: Banking sector is always important for economic growth and development. As per the Reserve Bank of India (RBI), India’s banking sector is sufficiently capitalized and well-regulated. The financial and economic conditions in the country are far superior to any other country in the world. Credit, market and liquidity risk studies suggest that Indian banks are generally resilient and have withstood the global downturn well. A stock market, equity market or …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 1, Issue 2, 2018 · pp. 28–31 Read article
-
Investor Confidence in Finance: Challenges of Earnings Management and Accounting Manipulation
Abstract: Investor confidence forms the cornerstone of any financial market, and in India, this trust has been repeatedly challenged by episodes of earnings management, corporate fraud, and accounting manipulation. Despite advances in regulatory mechanisms and corporate governance, recent scandals from 2023 to 2025 reveal persistent vulnerabilities that compromise market integrity. This study investigates prominent Indian cases, including the IndusInd Bank derivative accounting lapse, the cooperative credit fraud at DMCSL in Beed, …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 2, 2025 · pp. 51–57 Read article
-
Adoption of Unified Payments Interface Among College Students and Educators
Abstract: Digital payment systems play important role in supporting sustainable development. One of the most successful examples in India is the Unified Payments Interface (UPI), introduced by the National Payments Corporation of India in 2016. UPI allows users to make real-time digital transactions through mobile applications and has become one of the most widely used payment systems in India. Currently, Millions of transactions are processed through UPI every month. This study …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 · pp. 11–18 Read article
-
Artificial Intelligence and Job Security
Abstract: NITI Aayog’s 2025 roadmap reveals that, over 60% of India’s formal sector jobs face significant automation risk by 2030, with IT and BPO industries among the most critically vulnerable sectors. This can be a huge disruption in the job market and will affect millions but, very little research has studied what corporate workers are feeling about this situation at present. Most of the studies done till now are based on …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 2, 2026 · pp. 11–18 Read article
-
Is COVID-19 Shining a Light on Leadership?
Abstract: As the world wades through the aftermath of pandemic, with months of lockdowns and social distancing, the disruption is making way for new dynamics. This study outlines how learning and development teams in the various organizations can help employees and leaders react and respond to the crisis. There are different strategies in which the business leaders help and lead through business disruptions caused by COVID-19. In the need of the …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 4, Issue 2, 2021 · pp. 22–27 Read article