Search
890 articles for “branding, corporate social responsibility, COVID-19, crisis, funding”
Nothing matched all of your words, so these match any of them.
-
A Study on Impact of Sales Promotion Techniques Affecting Purchase Behaviour on FMCG Products in Urban Market with Reference to Hyderabad, Telangana
Abstract: Sales promotion strategies are categorized as in-store and out-of-the-store promotions. The primary goal of this research is to investigate the relationship between how customers perceive sales promotion methods and how that impression influences their purchasing decisions. Purchase behavior in this study has been identified as the store loyalty, the basket size, and the shopping frequency. These aspects have been highlighted in FMCG markets, which are typified by low involvement items, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 1, 2022 Read article
-
Deliberating Upon the IFRS Norms and Compliance Issues in Developing Countries Like India
Abstract: The harmonization of accounting standards is a fast-growing international trend with International Financial Reporting Standards (IFRS) as the front runner having broad-based acceptance. The paper seeks to summarize the findings of various studies regarding the adoption of IFRS by developing countries. It deliberates the reasons for IFRS adoption by these nations, the issues and challenges of the transition, the economic impact of the process, and the recommendations by various authors. …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 1, Issue 2, 2018 · pp. 12–22 Read article
-
Role of Artificial Intelligence in Inclusive and Digital Lending in India
Abstract: A vast majority of the population, especially the rural and low-income strata of the society, lacks access to credit from financial institutions. Lack of documented income, issues in ascertaining the customer identity and creditworthiness, relatively high distribution, and service cost are barriers to financial inclusion. In the post-COVID era, these customers may further be isolated and deprived of formal credit. Artificial intelligence (AI) offers novel ways of assessing creditworthiness, repayment …
Published in NOLEGEIN Journal of Information Technology & Management Read article
-
Integration of Forecasting in Supply Chain Forecasting and Supply Chain Planning
Abstract: Big corporates nowadays see forecasting in a light different from that was seen decades ago. The top- notch strategists came to realize that demand forecasting in and of itself was not particularly helpful for a company. During the surveys they came across many companies that were pretty good at forecasting, but they still struggled with their inventories, fill rates, and costs. The reason they struggled with these problems was not …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management Read article
-
Reforming Public Administration: Need of good Governance in India
Abstract: Public administration that supports the conduct of government business and operation of management, remains an integral to the process of globalization and economic liberalization during 21st century. It continues to play significant role in forms of data sharing resources and multichannel information. Whereas good governance baked by ICT norms and supported by Simple, Morale, Accountable, Responsive, Transparent (SMART) policy, remains the backbone of decision makings through formation of sound public …
Published in NOLEGEIN Journal of Corporate & Business Laws · pp. 44–52 Read article
-
Transitions in the Advertising Strategies
Abstract: The rise of digital media and new technology has caused substantial changes in the advertising sector in recent years. Traditional advertising methods, such as print and broadcast, have been largely replaced by digital advertising, which includes personalized advertising, social media advertising, influencer marketing, native advertising, programmatic advertising, mobile advertising, and virtual and augmented reality advertising. Personalized advertising involves delivering targeted advertising messages based on user behavior, while social media advertising …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 34–37 Read article
-
Learning Methodologies that can Be Applied to Suit Varied Classroom Settings
Abstract: Education means different things to different people. To some, it is a basic requirement to earn a livelihood and to some it is a symbol of social status and power in society. In a typical classroom setting, people with varied range of requirements are present and it is the duty of the teacher to satisfy these requirements, by playing the role of facilitator of learning and inspiring the students to …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 4, Issue 2, 2021 · pp. 30–38 Read article
-
Critical Evaluation of the CSR Programs in India: with Special Reference to HUL and ITC ltd.
Abstract: Corporate Social Responsibility is seen as a classic humanitarian endeavour in India. This is an activity which is performed while keeping Indian tradition in mind but it is not deliberated. In the current scenario, it is now emerged as benchmark to judge corporate excellence. CSR has been developed as a concept for fulfilling company’s obligations toward necessities of society as business is said to be a very important part of …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 2, 2022 · pp. 1–9 Read article
-
Risk management of PMPML Buses in Pune City and PCMC Region
Abstract: Urban mobility depends heavily on public transit, which calls for effective risk management techniques to guarantee service dependability, efficiency, and safety. Pune Mahanagar Parivahan Mahamandal Limited (PMPML) buses in Pune and the Pimpri-Chinchwad Municipal Corporation (PCMC) area are the subject of this study's analysis of the risk management framework. The study emphasizes important facets of operational risk, such as passenger safety protocols, driver training, vehicle design, and route planning. In …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 1, 2025 · pp. 1–6 Read article
-
Reforming Public Administration: Need of good Governance in India
Abstract: Public administration that supports the conduct of government business and operation ofmanagement, remains an integral to the process of globalization and economic liberalization during21st century. It continues to play significant role in forms of data sharing resources and multichannelinformation. Whereas good governance baked by ICT norms and supported by Simple, Morale,Accountable, Responsive, Transparent (SMART) policy, remains the backbone of decision makingsthrough formation of sound public opinion, ethics of democratization, efficient …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 4, Issue 1, 2021 Read article
-
Consumer Law Importance
Abstract: Consumer law is a set of regulations that aim to protect the rights of consumers in the marketplace. In this report, we explore the significance of consumer law, its history, the key principles of consumer protection, and the role of consumer law in modern society. A fair and open market must be maintained, which depends on consumer law. Without consumer protection legislation, companies would be able to use unfair and …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 5, Issue 2, 2022 · pp. 1–4 Read article
-
COMPARATIVE STUDY OF CSR OF PUBLIC AND PRIVATE SECTOR BANK (Qualitative)
Abstract: CSR has been a strategic and ethical concern for the Indian banking industry, especially after the Companies Act of 2013 was enacted, which made CSR spending mandatory for eligible companies. The objective of this research, therefore, is to compare the scope, spending patterns, focus areas, and overall effectiveness of the CSR programs undertaken by Indian public and private sector banks. The research investigates some of the top-rated banks in these …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 1, 2026 Read article
-
Layoffs: A Recent Trend
Abstract: In India as well as other parts of the world, layoffs—the termination of a group of employees’ employment for a variety of reasons, including restructuring, downsizing, or economic downturn—have become a regular occurrence. Layoffs have been especially common in the manufacturing, financial, and technology industries in recent years. The employment market appears to be swinging from crisis to crisis because of the growing rate at which one crisis is following …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 6, Issue 2, 2023 · pp. 29–34 Read article
-
A Study on Student Borrowing Behaviour Through Credit Apps in Chennai
Abstract: This research aims at studying the borrowing proportion of students through credit apps in Chennai with a focus on Slice and mPokket. While these apps do provide rapid financial support, doubts are raised regarding their implications towards an individual's financial stability and mental well-being. Factors influencing the dependency of the student have been highlighted in this research while the effect of borrowing on stress, anxiety, and decision-making about finances has …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
-
Study of the Impact and Intricacies of FII on CNX Nifty and SENSEX
Abstract: Foreign Institutional Investors are those established and incorporated outside India which intends to make investment in Indian securities market in India. The FII’s can be the banks, large corporate bodies or even representatives of institutions. These mainly deal in hedge funds, insurance companies, mutual funds and pension funds. These FII investments will be under the regulation of SEBI, and are registered in accordance with SEBI Regulations 1995 as FII’s. FII’s …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 1, Issue 1, 2018 · pp. 20–31 Read article
-
A Study on Customer Perception towards Chatbot-unable CustomerServices: An Empirical Study of Service Effectiveness andSatisfaction
Abstract: Chatbots have become an integral part of digital customer service strategies across banking, e-commerce, telecommunications, and hospitality. While organizations increasingly adopt AI-based conversational agents to reduce cost and improve responsiveness, the ultimate success of such systems depends on how customers perceive and accept them. This study examines customer perception towards chatbot-based customer services, with specific objectives of analyzing customer satisfaction, evaluating the effectiveness of chatbots in improving customer experience, and …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
-
Recent Trends on Recruitment - A Review of a Consultancy Firm
Abstract: Recruitment is that the method of finding and hiring the most effective qualified candidate from inside or outside of a corporation for employment gap, in a very timely and value effective manner. Accomplishment may be a positive method of looking for prospective workers and stimulating them to use for the roles within the organization. Technology isn't simply one thing most are mistreatment to induce work done and to remain connected. …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 2, Issue 1, 2019 · pp. 32–39 Read article
-
Role of Information and Communication Technology in Rural Development of India
Abstract: Introduction of Information and Communication Technology in rural India is expected to bring in changes in the whole process of rural governance by improving transparency, accountability and administrative efficiency of rural institutions by promoting participation of the poor and rural people in decision-making processes and also improving the efficiency and responsiveness of rural service delivery. It can facilitate speedy, transparent, accountable, efficient and effective interaction between rural citizens. It not …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 3, Issue 2, 2020 · pp. 1–6 Read article
-
An Analysis of Data Determining the Factors Influencing Consumer Preferences Towards Smartphones
Abstract: The aim of this research is to find out about the brand preference of smartphones. The increasing number of telecommunication networks and huge number of their subscribers has made Smartphones an important medium for communication. Switching Smartphone brands and updating one with latest technology in mobile brands has been in the increasing trend as well. Through this research, we can learn about the mobile brand preference of youth and help …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 2, Issue 1, 2019 · pp. 12–22 Read article
-
Challenges and Ethical Considerations in Implementing ArtificialIntelligence in Indian Academic Libraries
Abstract: Artificial Intelligence (AI), which is fundamentally altering information systems worldwide, has a lot to offer academic libraries. In response to growing digital collections and user expectations, Indian academic libraries have been looking into AI-enabled services including intelligent cataloguing, chatbots, RFID-based tracking, and analytics-driven collection building. However, a number of obstacles technical, financial, legal, ethical, social, and operational restrict adoption. In addition to identifying important gaps in Indian LIS research and …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 2, 2026 · pp. 7–11 Read article