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568 articles for “business”
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Event-Driven Marketing Workflow Orchestration: A Technical Approach to Unified Customer Experiences
Abstract: Many modern marketing organizations struggle to overcome the market fragmentation of disconnected customer data platforms, campaign engines, content management solutions, and delivery systems. Existing point-to-point integrations and batch-based pipelines are brittle and become an increasing burden as businesses change‚ resulting in delayed campaign delivery‚ inconsistent personalized offers‚ lack of a consistent personalization strategy‚ or divergent eligibility logic across touchpoints. In contrast to system-centric approaches, event-driven architecture enables near real-time response …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 · pp. 50–56 Read article
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Understanding Innovation Strategies for New Product Development
Abstract: The current literature indicates a high rate of New Product Development (NDP) failure. Many of them believe that the main reason behind such failures is the way the NPD process is managed. Though the scientific literature employing the term is not structurally consistent enough, it has attained a widely spread implementation-based response in the shape of national and regional innovation systems, as well as other innovation fostering initiatives. Innovation reflecting …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 1, Issue 2, 2018 · pp. 21–25 Read article
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Adaptability, change and Trust leadership
Abstract: Change is constant and we need to be adaptive with changes. Trust leadership is also an important factor to keep the organization moving. An entrepreneur needs to find out true purpose to make his business successful. Dynamic business environment always gives us challenge and we need to overcome it by establishing true purpose. We need to explore leadership qualities in the common man. In an organizational context, we need to …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 1, 2022 Read article
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Students' Perspectives on Strategic Entrepreneurship Education in Malaysia
Abstract: Entrepreneurship is the use of business and financial skills to the development of new products and services for the market. New organisations may form because of this, or existing ones may find fresh life as they adapt to new circumstances. Most new businesses are founded by entrepreneurs who create startups. The research was conducted to the target group of students located in Kota Bharu City located in Kelantan State in …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 2, 2022 · pp. 28–47 Read article
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A Study on the Reasons Behind NVIDIA’s Emergence as the Leading AI Company: Evidence from Primary Data
Abstract: This study explores students’ perceptions regarding the major factors behind NVIDIA’s emergence as a global leader in the Artificial Intelligence (AI) industry. The research primarily focuses on understanding how technological innovation, leadership vision, and strategic planning contribute to the company’s competitive advantage and long-term success. A descriptive research design was adopted for the study. Primary data were collected through a structured questionnaire administered to IT and MBA students, while secondary …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 2, 2026 · pp. 37–48 Read article
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Design Thinking and Innovation
Abstract: In today's highly competitive and rapidly evolving business environment, organizations are continuously seeking innovative approaches to solve complex problems, enhance customer satisfaction, and maintain sustainable competitive advantages. One such approach that has gained significant attention in both academic and professional circles is Design Thinking (DT). Design thinking is a human-centered, creative, and systematic problem-solving methodology that integrates user needs, technological feasibility, and business viability to generate innovative solutions. The primary …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 2, 2026 Read article
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An Empirical Study on Customer Relationship Management at Hotel Industries, Tirupati
Abstract: Customer relationship management also knows as CRM, it is an important functioning activity for the business. CRM decided the long run of the business activities. The research is focus on the customer’s opinions and good well about the hotel industry in Tirupati. Tirupati is known for temple city and there are thousands of hotel in the city but the study is focus on high class and luxury sector. The samples …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 2, Issue 1, 2019 · pp. 6–11 Read article
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Measures for Securing Information Systems in a Multinational Company to Protect Sensitive Data
Abstract: This case study focuses on the importance of securing information systems for companies, using theexample of a large multinational company in the multi-service financial and manufacturing servicessector. The study highlights the potential risks involved in securing information systems, including the financial and reputational harm that data breaches may cause, as well as the rising danger ofcyberattacks. The report explores steps that businesses can take to secure their information systems,such as …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 6, Issue 1, 2023 · pp. 6–9 Read article
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Emerging challenges of startups (A study with reference to the state of Andhra Pradesh)
Abstract: ‘Start-ups’ are entrepreneurial ventures that have been launched recently and the founders attempt to find solutions to the problems in the form of an innovative and technology-driven products or services with a scalable business model. These ventures are expected to boost the economic growth of a nation to a great extent, by transforming viable business ideas into start-up ventures and thereby generating jobs, increasing consumption, improving Gross Domestic Product, finding …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 1, 2025 · pp. 36–47 Read article
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Consumer Experience in a Digital World: Transforming the Indian Future Market
Abstract: India's digital revolution is reshaping its consumer landscape at an unprecedented pace. The digital revolution is reshaping consumer experiences at a fundamental level, especially in emerging economies like India. With rapid advancements in technology, including mobile connectivity, e-commerce, social media, and digital payment systems, Indian consumers are increasingly engaging with brands through digital platforms. This paper explores the evolving concept of consumer experience (CX) within the Indian digital context, focusing …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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AI In Modern Marketing: Driving Personalization and Predictive Analytics
Abstract: Artificial intelligence (AI) is transforming the way businesses operate, bringing human-like intelligence to machines and unlocking new possibilities across industries. From voice and image recognition to advanced decision-making, machine learning, and semantic search, AI is reshaping the marketing landscape. This paper explores the current and future potential of AI in marketing, combining secondary research with real-world examples of early adopters. By examining how leading firms leverage AI-powered technologies, we aim …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
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Adoption of ERP System in Small and Medium Enterprises: Benefits and Barriers – A Study with Reference to Trinity Electrical Industries, Bengaluru
Abstract: Organizations are ready to invest large amount for new technologies to enhance their activities across their supply chains and to improve their business. They need ERP software to enhance their operation and improvise. The top ERP giants SAP, Oracle, Sage, Microsoft and SSA Global having a great global market share. Objectives: The study is focused on identifying the problems for implementing and benifits associated with the implementation of ERP system …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 2, 2026 · pp. 42–57 Read article
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UPI and the Transformation of India's Digital Economy
Abstract: From a payment innovation, the Unified Payments Interface (UPI) has grown into a crucial pillar of India's quickly developing digital economy. It is important not just for facilitating electronic transfers but also for establishing an interoperable environment where banks, merchants, customers, and IT firms may engage in digital transactions via a shared infrastructure. This shift has been expedited by the expansion of mobile connection, cellphones, bank account penetration, and financial …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 2, 2026 Read article
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Talent Management and Talent Hunting
Abstract: Talent management is the efficient practice of recognizing the available situation, employing the right person, evolving the skills and capability of the person to match the position, and holding him to achieve long-term business objectives. Talent management is a tool that is beneficial to both employees and organization. Talent management is an effective tool to make the best possible utilization of the employee’s talent and skills. The research aimed to …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 3, Issue 1, 2020 · pp. 22–30 Read article
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An Analysis on the Effects of Mobile Marketing on Consumer Purchasing Behaviour
Abstract: Mobile phones, especially smartphones, have recently taken over as the main form of communication. One of the fastest-growing mobile markets is that of India. Due to this, marketers are turning to mobile marketing as one of the greatest platforms for advertising, brand recognition, promotions, and consumer outreach since it has a far greater impact than traditional marketing communication techniques. By the use of mobile devices for marketing, businesses may bypass …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 5, Issue 2, 2022 · pp. 28–33 Read article
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Role of HR in Employee’s Happiness at Work: Literature Review
Abstract: Happiness has gained growing attention in psychological studies in the form of good moods and feelings, well-being and optimistic attitudes. Therefore, employee happiness or well- being is an emerging subject in both management and psychology. Happiness at the workplace means people’s happiness with their job. It is perceived as an individual/subjective well- being and happiness of a person’s life. Happiness at work is crucial for both individuals and companies. In …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 6, Issue 2, 2023 · pp. 9–16 Read article
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Build The Skills Your Company Needs
Abstract: This article explores the critical importance of intelligence agencies and understanding "intelligence of the future" for contemporary companies' survival and success. It begins with recent research on the evolving nature of professional positions, jobs, and requisite skills within companies. Two distinct approaches to developing organizational capabilities for consulting firms are presented, along with preliminary steps for establishing an intelligence agency and identifying key issues. Examples from various companies demonstrate diverse …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 7, Issue 2, 2024 · pp. 37–42 Read article
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The Evolution of Work: Trends and Implications of Remote and Hybrid Models in the Post-COVID Era
Abstract: The COVID-19 epidemic has sped up the adoption of remote and hybrid work modes by causing a paradigm shift in workplace dynamics. This essay examines how these models are being shaped by changing trends and what that means for businesses, workers, and larger social systems. Traditional ideas of the workplace have been altered by remote and hybrid work, which places an emphasis on employee autonomy, flexibility, and digital connectedness. However, …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 8, Issue 1, 2025 · pp. 13–19 Read article
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TQM as an Effective Management Strategy for Millennium
Abstract: Abstract Quality is the ability of product or services to consistently meet customer expectations or exceed customer expectation. Quality in business, engineering and manufacturing has a pragmatic interpretation as non-inferiority and superiority of something .Quality is perceptual, conditional and somewhat subjective attribute. This paper, through literature search and using field experts, identifies tool and the future role of TQM in businesses.
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 1, Issue 1, 2018 · pp. 35–39 Read article
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THE OPTIMIZATION OF THE ROLE OF VILLAGE OWNED ENTERPRISES AGENCY (BUMDes) TO REALIZE VILLAGE INDEPENDENCE
Abstract: Village Owned Enterprises (BUMDes) in Law No. 6 of 2014 is defined as a business entity that all or most of its capital is owned by the village through direct participation from village assets which are separated in order to manage assets, services, and other businesses for the maximum welfare of the village community. BUMDes was chosen because of its position that empowers village communities and village resources to create …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 1, Issue 2, 2018 · pp. 37–45 Read article