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532 articles for “marketing”
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Freemium Business Model and Youth Purchase Behaviour: The Impact of Enjoyment Value and Social Value on Continued Use Intention and Purchase Behaviour
Abstract: The surge of freemium digital platforms has transformed the gaming market by enabling users to enjoy the basic elements of the game for free while monetizing advanced or additional features as in-game purchases. Therefore, the factors that lead users to remain entrenched in the gaming market and make purchases have also gained significance for the game developers and the research community. For this purpose, this study evaluates the role of …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 2, 2026 · pp. 10–16 Read article
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A Study on the Role of Entrepreneurship in EmploymentGeneration
Abstract: Entrepreneurship plays a vital role in promoting economic development by creating employment opportunities, encouraging innovation, and supporting sustainable business growth. This study examines the contribution of entrepreneurship to employment generation, with particular emphasis on the role of small and medium enterprises (SMEs) in creating both direct and indirect job opportunities. The research investigates key factors influencing entrepreneurial success, including access to finance, business training, market demand, innovation, and the educational …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 2, 2026 Read article
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Analysis of Indian Equity Fund System
Abstract: A shared support may be a sort of professionally overseen shared finance that pools the money of numerous financial specialists to buy securities such as stocks, bonds, cash showcase rebellious, and other resources. A shared finance is overseen by a proficient cash supervisor who distributes the fund's speculations and looks for to create capital picks up and wage for the fund's financial specialists. The main idea to carry out this …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 1, 2023 · pp. 41–50 Read article
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Impact of Regulatory Changes on Non-Life Insurance Companies in India
Abstract: The non-life insurance sector in India has undergone significant changes due to evolving regulatory frameworks introduced by the Insurance Regulatory and Development Authority of India (IRDAI) and other governing bodies. These regulatory changes, aimed at improving market efficience, consumer protection, and financial stability, have had a profound impact on the operations, financial strategies, and market positioning of non-life insurance companies. This paper explores the various regulatory reforms, including detariffing, mandatory …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 1–9 Read article
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A Comparative Analysis of Public and Private Mutual Funds: A Study of SBI Mutual Funds and Aditya Birla Sun Life Mutual Funds
Abstract: Performance appraisal of mutual funds operating in the public sector and private sector provides critical insight into how ownership structure, management style, and strategic objectives influence investment outcomes. This paper compares SBI Mutual Fund, which represents the public sector, with Aditya Birla Sun Life Mutual Fund (ABSLMF), which represents the private sector. The key performance indicators that form part of the analysis include risk-adjusted returns, namely Sharpe Ratio, Treynor Ratio, …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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An Enigma to work in Virtual Team in Context of Global Brand Sensitivity and Standing
Abstract: Hundreds of brands just about the world could be described as "global," and hundreds more aspire to the same status. In order to create a global brand position the first step is to identify commonality among your potential audiences. The global brand position, once identified, can then be communicated efficiently to different targets by utilizing customized key messages. “All multinational companies should actively engage in global brand management. Any company …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 2, 2018 · pp. 1–6 Read article
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Role of Indian Startups In Achieving $10 trillion Economy
Abstract: Emerging economies are economies of emerging nations that are becoming more engaged with the global markets as they grow. Emerging economies are low-income, rapid-growth countries using economic liberalization as their primary engine of growth (Hoskisson, Eden, Lau, & Wright, 2000). They are characterized by an increasing market orientation and an expanding economic foundation (Bruton, Ahlstrom, & Obloj, 2008). Among the nations which have been identified as the upcoming economies India …
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 2, 2021 · pp. 1–4 Read article
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A Critical Examination of Barriers to Innovation in Small and Medium Enterprises: A Case Analysis of Chikan Industry in Lucknow District
Abstract: Innovation and dynamism is the backbone of any of the economy either it is developed or developing. This study is to examine the innovative process of small and medium enterprise in chikan industry residing in Lucknow District. There are a lot of work done in the field of innovation in SMEs but a very few related to chikan industry of the Lucknow (Arya at. all, 2002). This paper aim is …
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 2, 2021 · pp. 5–14 Read article
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Algorithmic Trading on Trading Systems
Abstract: Stock market analysis is a platform for evaluating Indian enterprises on the National Stock Exchange of India which has over 5000 listed companies. The benefits of algorithmic trading are numerous. With a hybrid model based on LS-SVM (Least Squares Support Vector Machines), we can make more money. To avoid overfitting, use a square support vector machine (SVM) combining different modules such as analysis, prediction, and stock guru analysis, search, developer, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 1, 2022 Read article
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Effects of Product Packaging on Consumer Perception and Intention to Purchase
Abstract: The purpose of this study is to assess how packaging affects customer behavior, namely perception and intention to purchase, and to see how these aspects influence consumer purchasing decisions. This study aims to identify the characteristics that contribute to successful packaging. The target audience of this study is different from Places in PCMC area. To obtain answers, 120 quantitative questions were distributed, and correlation analysis and regression of research results …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 1, 2024 · pp. 1–8 Read article
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A Thorough Analysis of How Corporate Social Responsibility Affects Consumer Behavior
Abstract: Corporate Social Responsibility (CSR) has transitioned from being a marginal concern to a core element of business strategy, playing a crucial role in shaping consumer attitudes and behaviors. This review draws from a wide range of scholarly work and empirical evidence to explore the effects of CSR activities on consumer perception, buying behavior, brand commitment, and customer advocacy. Through the inclusion of quantitative findings and illustrative case examples, the study …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
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A Study on the Influence of Online Reviews and Ratings on ConsumerBuying Behaviour with Reference to Meesho and Myntra
Abstract: The growing popularity of digital shopping has transformed the way consumers evaluate products before making a purchase. Instead of depending only on product descriptions or advertisements, many shoppers now consider online reviews and ratings as an important source of information for assessing product quality, reliability, and overall customer satisfaction. These reviews help consumers compare different products, reduce uncertainty, and make more informed purchase decisions. The present study examines the influence …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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A Study on Celebrity Endorsement on Brand Equity Referenceto Beverages
Abstract: Celebrity certification has developed and one of the common marketing strategies used by beverage companies to attract customers and improve brand value, in today's competitive market many brands depend on popular celebrities to create a positive image and influence buyer locality, this study examines the effect on celebrity validation on brand equity with reference to beverages, 130 respondents are collected from the respondent through a structured questionnaire using the convenience …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 · pp. 55–63 Read article
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Creative Economy as Booster for the Indonesian Tourism Industry
Abstract: Creativity is the main capital in facing global challenges. Creative economic forms always appear with distinctive added value, create their own "market" and succeed in absorbing labor and economic income. In addition to the need for quality human resources, the development of the creative economy also requires space or a place to explore ideas, work, as well as for self-actualization and creative ideas. In developed countries, the creation of creative …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 2, Issue 2, 2019 · pp. 1–8 Read article
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Online Shopping Behaviour of Consumers Concerning Selected Karnataka State Districts
Abstract: The Internet is a powerful medium that can serve as a one-of-a-kind platform for expanding retail brands in India. The Indian e-commerce market is revolutionising; brand awareness is growing in Tier II and III cities, but products and services are not keeping pace. To overcome this, e-tailers must penetrate Tier II and III cities more than developed countries. Online retailing channels have made the consumers’ decision-making process easy as they …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 6, Issue 2, 2023 · pp. 21–32 Read article
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A Study on Talent Acquisition and Retention Strategies of IT Industries in Madhya Pradesh
Abstract: Technological innovation and economic growth are significantly influenced by the Information Technology (IT) sector. This study delves into the talent acquisition and retention strategies employed by IT companies in Madhya Pradesh, aiming to understand the unique challenges and opportunities within the region. The research combines qualitative and quantitative methods to provide a comprehensive analysis. The study begins by examining the current state of the IT industry in Madhya Pradesh, considering …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 2, 2024 · pp. 15–25 Read article
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Management WAY to Translate Vision into Reality
Abstract: The main objective of this article paper is to familiarize the readers with the basic functions and importance of management. In this article, we can learn who the managers are and where do they work. In today's competitive job market, employers must focus on how to attract and retain top talent. Management is everywhere. It is a continuous process. Proper management of company should be there to sustain in this …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 1, 2019 · pp. 16–18 Read article
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Risk Assessment and Its Impact on Strategic Investment Decisions
Abstract: Indian capital markets have witnessed unprecedented rise and fall, without logical or explicablefactors. There has been unhealthy speculation, replacing fair competition and selfish interests,scuttling common investors’ interests. Whatever investment schemes one may choose, these shouldmatch the risk profile, financial goals and time frame. Various factors, such as an economicdownturn, dissolution, mergers and acquisitions make, the stock markets turn extremely volatile. Theprocess of risk assessment involves both decision making to take …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 4, Issue 1, 2021 Read article
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Strategic Position of Rivers State University within the Higher Education Sector: A Micro and Macro External Environmental Analysis
Abstract: Rivers State University (RSU) is the oldest University of Science and Technology (ST) in Nigeria, established by the Rivers State Government to promote science, technology, and the development of the Niger Delta Region. This study appraises its current operating environment and strategic position within the Higher Education Sector. An analysis of factors micro externally exerting influence on RSU as a business is carried out, via the adoption of the prescriptive …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 2, 2022 · pp. 1–8 Read article
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Leadership in crisis time & Thought Leadership
Abstract: Covid-19 caused the globe to face enormous challenges. It has a big impact on practically every aspect of life. Everybody is impacted in terms of the economy, society, and psychology. The world has changed, and we must properly comprehend, embrace, and navigate it. Globally, there has been a shortage of money, making it difficult for anyone to obtain necessities. Market access has been impeded by trade restrictions and containment measures. …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 7, Issue 2, 2024 · pp. 1–5 Read article