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1256 articles for “COVID-19, employment growth, medium scale enterprises, online marketing”
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Retail Banking – Redefined by Digital marketing strategies.
Abstract: Digital banking channels make it extremely easy for customers to execute transactions that previously required a visit to a branch. While there are still certain transactions that cannot be completed online, many can now be processed through mobile banking, internet banking, and other digital platforms. Digital banking is said to be the future of the banking industry, as it will reduce costs associated with hiring employees and other expenses related …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 7, Issue 2, 2024 · pp. 22–26 Read article
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Skilled Manpower Requirements in the Solar Energy Sector and Veteran Recruitment
Abstract: Solar energy ranks as one of the best forms of energy for the sustainable development of the world, due to its renewable, reliable, clean and green nature. The recognition of this fact has encouraged many countries to adopt solar energy focus in their respective energy policies. Hence, nations are competing with each other to promote the solar energy sector and increasing their solar energy capabilities, resulting in the emergence of …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 4, Issue 2, 2021 · pp. 35–41 Read article
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An Analysis on the Effects of Mobile Marketing on Consumer Purchasing Behaviour
Abstract: Mobile phones, especially smartphones, have recently taken over as the main form of communication. One of the fastest-growing mobile markets is that of India. Due to this, marketers are turning to mobile marketing as one of the greatest platforms for advertising, brand recognition, promotions, and consumer outreach since it has a far greater impact than traditional marketing communication techniques. By the use of mobile devices for marketing, businesses may bypass …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 5, Issue 2, 2022 · pp. 28–33 Read article
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The Impact of Work Environment on Employee Productivity: the Mediating Role of Motivation and Moderating Role of Work Experience in Afghanistan
Abstract: This research studies the impact of the work environment on Employee Productivity, considering motivation as a mediating factor and work experience as a moderating factor, within Afghanistan's educational sector. Using a quantitative survey and questionnaire research design, data were collected from university employees and teachers in Kabul. This study confirms earlier research by revealing a strong and positive association between Job Satisfaction and Employee Productivity. Task Variety showed a potential …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 6, Issue 2, 2023 · pp. 36–56 Read article
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Role of HR in Employee’s Happiness at Work: Literature Review
Abstract: Happiness has gained growing attention in psychological studies in the form of good moods and feelings, well-being and optimistic attitudes. Therefore, employee happiness or well- being is an emerging subject in both management and psychology. Happiness at the workplace means people’s happiness with their job. It is perceived as an individual/subjective well- being and happiness of a person’s life. Happiness at work is crucial for both individuals and companies. In …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 6, Issue 2, 2023 · pp. 9–16 Read article
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Exploring Learner perspectives on the Role of MOOCs and Online Learning Platforms in Shaping Future Workforce Skills
Abstract: In an era marked by technological advancement and evolving career demands, MOOCs (Massive Open Online Courses) and online learning platforms have emerged as essential resources for skill development and career readiness. These platforms provide flexible, accessible educational opportunities that combine multimedia lectures, assessments, and interactive content, enabling learners to acquire theoretical knowledge and practical skills necessary in today’s workforce. However, while MOOCs offer numerous benefits, challenges such as low completion …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 8, Issue 1, 2025 · pp. 1–7 Read article
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Online Self-Disclosure Behaviour of Young Prospective Job Applicants
Abstract: The factors that lead to a positive self-presentation of prospective job candidates provide an important means for evaluating job applications. The paper aims to determine which type of online self-disclosure behaviour leads to a positive self-presentation. An online questionnaire survey was conducted to collect data during the winter semester of the academic year 2019/2020 among 101 university students in the field of human resources and personnel management. Binary logistic regression …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 2, 2020 · pp. 1–9 Read article
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Advancing Business Success Through Precision Marketing: A Study on Customer Segmentation and Profitability in the Republic of Macedonia
Abstract: The basic function of businesses is communication between the business and customers. From a company-wide perspective, customers can be divided into profitable and non-profit customers. Companies have a special interest in profitable customers, and all marketing activities are aimed at retaining them and turning them into loyal customers. It's never fun to manage to let go of customers who aren't good for the company. On the contrary, it may appear …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 1, 2024 · pp. 5–10 Read article
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A Study on Characteristic Line: Determining the Relationship Between Return of the Stock and the Market
Abstract: Any stock market investor, either big or small, is interested to know the nature of a stock before investing. To analyze the individual stock fundamental analysis is used when one is required to search in depth about a company, however, it is time consuming but a more reliable method, but when an investor doesn’t have much time and he or she is willing to check the performance of an individual …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 6, Issue 2, 2023 · pp. 45–54 Read article
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Workplace Hazards and Safety: A Study with Reference to Employees Of Madhya Pradesh Power Distribution Company
Abstract: Hazards at workplace are not very uncommon, especially in the industries involving high industrial works. Various industries have tried their best to minimize the hazards and ensure workplace safety for their employees and increase productivity. But despite all the precautions and safety measures taken, there are always risk associated with industrial jobs. The prevention of the hazards at workplace is the prime responsibility of the organization but apart from this …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 7, Issue 1, 2024 · pp. 20–32 Read article
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An Empirical Investigation Into The Effects of CSR on Employee Loyalty
Abstract: This empirical study examines how employee loyalty is affected by Corporate Social Responsibility (CSR) initiatives, providing insight into how moral business practices affect employees' dedication and retention. CSR efforts, which include projects like community involvement, environmental sustainability, and moral labour practices, are becoming more widely acknowledged as both a moral requirement and a tactical instrument for boosting employee loyalty. Using quantitative data gathered from various industries and geographical areas, this …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 8, Issue 1, 2025 · pp. 6–10 Read article
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A Customer Satisfaction Towards Honda Activa in Hyderabad
Abstract: Marketing is a dynamic, exciting and challenging activity. It affords large employment opportunity in the modern business world. The success of business enterprise depends upon the efficiency of marketing management. The marketing manager must be aware of common the challenging needs and desires of consumers. In common practice, marketing means the process of distribution of goods and services. The term Marketing embraces all resources and activities to direct and facilitate …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 2, 2021 · pp. 1–7 Read article
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A Study on E-Commerce Business Market Capitalization and Its Impact on Traditional Retail Sector: An Indian Perspective
Abstract: India has seen a notable increase in e-commerce activity since 2014.The market capitalization of the e-commerce industry reflects its overall valuation and significance. Indians' shopping habits have changed since the emergence of e-commerce, particularly in light of the internet's and online infrastructure's rapid expansion. By 2024, the Indian e-commerce sector is projected to be valued at approximately 123 billion US dollars. This amount is anticipated to increase to an incredible …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 1–8 Read article
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A Study on Financial Trading and Investment Practices at BigBulls
Abstract: Financial trading and investment practices play a crucial role in shaping portfolio performance and risk management strategies in modern financial markets. This study examines the trading and investment practices adopted at BigBulls, with a focus on decision-making processes, trading instruments, risk assessment methods, and portfolio diversification strategies. The research aims to understand how market analysis, technology-driven tools, and investor behavior influence trading outcomes at BigBulls. Both primary and secondary data …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 1, 2026 Read article
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Behavioural Finance: An Indian Perspective
Abstract: Conventional finance has long rested on the premise of fully rational agents operating in efficient and frictionless markets, where all available information is instantly reflected in asset prices and investment decisions are made to maximize expected utility. However, a substantial body of empirical evidence has challenged these assumptions, revealing that investors frequently deviate from rational behaviour due to cognitive limitations, emotions, and psychological biases. Behavioural finance emerged as an alternative …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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Understanding The Culture of Telecommuting and Employee Performance
Abstract: Introduction of telecommunications technology has increased the prospects of work from home. There are difficult times in life of employees wherein it is difficult to meet the professional obligation and fulfil personal needs then work from home is a respite which is a provision where employees can work from home or any place away from the office premise. Telecommuting culture has positive and negative effect on professional development as well …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 2, Issue 1, 2019 · pp. 17–22 Read article
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Predicting Individual Investors Intention to Invest and Individual Investor Behavior
Abstract: An investor is an individual that prop money into a structure such as a pursuit for a monetary return.The main goal of any investor is to keep down risk and boost return. It is in contrast with a gambler whois pile to invest in a risky asset with the hopes of getting a worthwhile. Understanding financial marketsand investors' behavior is one of the considerable objectives in pecuniary matters. However, most …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 4, Issue 1, 2021 Read article
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Impact of COVID-19 On Education Sector in India
Abstract: COVID-19 pandemic has affected human life in a very drastic way. COVID-19 has a severe impact oneducation sector too because of the COVID-19 pandemic all educational organizations like schools,coaching, colleges etc. are closed temporarily it has a high impact on education system. Thesenationwide closures have impacted millions of students. Most of the countries around the world havetemporarily shut down all the Educational Organizations in order to prevent the diffusion of …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 1, 2021 Read article
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Exploring the Interplay between Stress Management and Work-Life Balance for Employees
Abstract: Stress is being faced by employees and it is now considered as a predominant issue. The lifestyle of people has changed, and it has impacted the working of people at their homes and business/ workplace. Numerous people have been impacted seriously by longer workdays that would eventually impact their psychological and social well-being. Work life balance is very important, and the employees need to manage work at their homes and …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 7, Issue 2, 2024 · pp. 31–36 Read article
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The Evolution of Work: Trends and Implications of Remote and Hybrid Models in the Post-COVID Era
Abstract: The COVID-19 epidemic has sped up the adoption of remote and hybrid work modes by causing a paradigm shift in workplace dynamics. This essay examines how these models are being shaped by changing trends and what that means for businesses, workers, and larger social systems. Traditional ideas of the workplace have been altered by remote and hybrid work, which places an emphasis on employee autonomy, flexibility, and digital connectedness. However, …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 8, Issue 1, 2025 · pp. 13–19 Read article