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392 articles for “Companies”
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Study on Recent Trends in Sales Promotion in India
Abstract: Deals Promotions have frequently been utilized by brands to upscale their selling and get good profit. One of the reasons for customer advancement is to inspire an immediate effect on the clients. As the merchants collaborate with clients frequently and specifically than the maker, it would be profitable conduct of the firm's. Marketers use sales promotions to boost sales. Sales promotion tools vary in their effectiveness to evoke different sales …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 1, Issue 2, 2018 · pp. 26–30 Read article
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E-Commerce (online Marketing)
Abstract: The internet has made reaching to our target audience, no matter where they maybe , much easier and cheaper than before. Instead of spending hundreds or thousands on a TV commercial or an ad in the yellow pages, we can now spend just a few bucks advertising on websites and social media. But the world of online marketing can be overwhelming for a busy small business owner to navigate. Modern …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 2, Issue 1, 2019 · pp. 1–3 Read article
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Research Paper on Blockchain Technology: KEY to a Secure Network in IT Firm
Abstract: The business environment is changing due to the emergence of information and communication technologies. Companies can no longer do business in isolation and must be intimately connected to their customers as well as their suppliers. They must have trust along their value chain and provide limited access to their business partners. The electronic networks are being increasingly being used by organizations to conduct business. These networks are posing new challenges …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 2, Issue 1, 2019 · pp. 4–10 Read article
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Industry 4.0 in terms of logistics and supply chain management- Benefits
Abstract: Business 4.0, or the fourth revolution, refers to the use of technologies such as artificial intelligence (AI), the Internet of Things (IoT), and robots to improve the efficiency and effectiveness of the manufacturing process. It has recently become popular as Logistics and Supply Chain Management: Fundamentals and Strategies and has great potential to revolutionize supply chain and logistics management. In this section, the advantages of Industry 4.0 in logistics and …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 6, Issue 2, 2023 · pp. 33–37 Read article
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Online Shopping Behaviour of Consumers Concerning Selected Karnataka State Districts
Abstract: The Internet is a powerful medium that can serve as a one-of-a-kind platform for expanding retail brands in India. The Indian e-commerce market is revolutionising; brand awareness is growing in Tier II and III cities, but products and services are not keeping pace. To overcome this, e-tailers must penetrate Tier II and III cities more than developed countries. Online retailing channels have made the consumers’ decision-making process easy as they …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 6, Issue 2, 2023 · pp. 21–32 Read article
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Strategic Marketing Management : Why to study?
Abstract: Thought process continues on what is meant by Strategic Marketing Management; why we taught Strategic Marketing Management in Business School; how it differs with Strategic Management, a core subject in various institutes? That’s motivated me to write a research paper on Strategic Marketing Management. The challenges of providing superior value to customers have become critical to many companies around the globe in their effort to achieve high level of performance. …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 1, Issue 1, 2018 · pp. 30–34 Read article
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Strategies to deal with Organizational stress
Abstract: Today the MNC industry is one of the fastest growing sectors of India. Now-a-days Multinational companies are becoming profit and target oriented, so it increases the stress in the minds of employees. Stress management is an important activity of strategic human resource management. It has a significant impact on the performance of the employees and efficiency of the organization, so there is an immediate need to design an efficient way …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 1, Issue 1, 2018 · pp. 39–41 Read article
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Understanding Innovation Strategies for New Product Development
Abstract: The current literature indicates a high rate of New Product Development (NDP) failure. Many of them believe that the main reason behind such failures is the way the NPD process is managed. Though the scientific literature employing the term is not structurally consistent enough, it has attained a widely spread implementation-based response in the shape of national and regional innovation systems, as well as other innovation fostering initiatives. Innovation reflecting …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 1, Issue 2, 2018 · pp. 21–25 Read article
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Analysing the Impact of Market Planning in Hospitality Industry
Abstract: Marketing feeds the target audience about the products and services that are being offered at a hotel . Marketing projects the value of the product and services, its USP and additional details the end customers wishes to know. Marketing assists in boosting Sales by utilizing different modes to promote the products or services that a hotel offers. Various mediums are used to increase sales which positively impacts profitability include word …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 1, 2019 · pp. 6–8 Read article
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Management WAY to Translate Vision into Reality
Abstract: The main objective of this article paper is to familiarize the readers with the basic functions and importance of management. In this article, we can learn who the managers are and where do they work. In today's competitive job market, employers must focus on how to attract and retain top talent. Management is everywhere. It is a continuous process. Proper management of company should be there to sustain in this …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 1, 2019 · pp. 16–18 Read article
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Maintenance Management within Oil and Gas Industry, an Optimization Approach
Abstract: Upkeep is a basic component in the creation procedure of oil and gas (O&G) industry. The executives support intends to dole out the most appropriate upkeep system for gear inside the procedure to meet an adequate degree of respectability and security and additional high unwavering quality and accessibility of benefit with no pointless venture. A build up and coordinated structure for key and operational upkeep approaches in the oil and …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 2, 2019 · pp. 12–18 Read article
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Corona Response: The Case Study of Bhabhiji Papad
Abstract: This is a business case study. It is about how a company saw opportunity in Covid19 and launched new product to meet the market demand. Due to Covid19, there is a demand of products that develop immunity. Bhabhi ji papad launched a product that builds immunity. This product got lot of media attention. The product was launched by central minister Mr. Arjun Ram Meghwal. The case study is designed to …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 3, Issue 2, 2020 · pp. 30–32 Read article
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Leadership Propositions for Team Success in India
Abstract: We know remarkably little about how leaders establish and manage effective teams, despite the prevalence of leadership influences on organisational team performance and the substantial literatures on leadership and team/group dynamics. “Functional leadership” is the prism through which we examine leader-team dynamics in this study. This concept basically states that the leader's primary responsibility is to do, or get done, whatever functions are not being handled sufficiently in terms of …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 4, Issue 2, 2021 · pp. 28–34 Read article
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Home-Based Work Processes for Medium-Sized Software Development
Abstract: This case study examines the transition of a software development company to a work from home modelduring the COVID-19 pandemic. The study highlights the challenges and solutions of the transition, theimpact on productivity and employee engagement, and the lessons learned from the experience. Datacollection involved interviews with key stakeholders, employee surveys, and an analysis of organizational documents and reports. The data was analysed using a combination of qualitative and quantitative …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 2, 2022 · pp. 13–17 Read article
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Strengthen Farm Efficiency in India Under Sustainable Practices: an Analytical Study
Abstract: This study examines strategies to enhance farm efficiency under sustainable practices in India. Utilizing a descriptive approach encompassing both quantitative and qualitative methodologies, the research explores key efficiency metrics such as labor productivity, technological adoption, scale efficiency, and resource management. Despite India ranking second globally in agricultural output, with a significant contribution to the economy, average farmer incomes remain low, primarily due to outdated practices and limited mechanization. Both quantitative …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 7, Issue 2, 2024 · pp. 18–24 Read article
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Applicability of Classical Entrepreneurship Theory in 21st Century Entrepreneurship
Abstract: This study examines the applicability of classical entrepreneurship theory in the 21st Century Entrepreneurship. The Theoretical Reasoning Approach (TRA) was employed for this study. It involves a comprehensive review of literature in the area of study to identify relevant reasoning, concepts and theories. It helps to identify the major variables or domains of the study and the interrelationship between them. With this method access to reliable information and resources was …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 8, Issue 1, 2024 Read article
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Future of Leadership: Navigating through Uncertainty
Abstract: The dynamic nature of the 21st century, characterized by rapid technological advancements, globalization, and socio-political complexities, has redefined leadership paradigms. In such uncertain and volatile environments, traditional leadership approaches often fall short of addressing emerging challenges. Leaders must now demonstrate adaptability, resilience, and emotional intelligence while fostering innovation and inclusivity. This research examines the evolving role of leaders in navigating uncertainty, emphasizing the importance of agility, trust-building, and a growth …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 8, Issue 1, 2024 · pp. 1–5 Read article
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The Impact of Technology on Business Law Compliance
Abstract: In a time characterized by the continuous evolution of regulatory frameworks, the significance of technology in bolstering compliance with business law has grown substantially. This article examines how various technological innovations, such as automation, artificial intelligence (AI), and blockchain, contribute to more efficient and effective compliance processes within organizations. Automation simplifies repetitive tasks, thereby minimizing the likelihood of human error and reallocating resources towards strategic objectives. AI-powered analytics facilitate real-time …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 8, Issue 2, 2024 · pp. 1–5 Read article
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Impact of Toxic Leadership in the 21st Century on Employees’ Intentions to Leave, with Workplace Bullying as a Mediating Factor
Abstract: This study examines how bullying at work affects workers’ desire to quit their existing positions and how toxic leadership exacerbates this effect. Abusive attitudes, unethical actions, and the development of unpleasant work conditions that compromise employee well-being are traits of toxic leaders. In addition to undermining morale and trust, such leadership creates an environment that encourages bullying, which exacerbates the detrimental effects on workers. The study specifically looks at how …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 1, 2026 Read article
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The Role of Behavioral Accounting in Understanding Financial Decision-Making and Its Influence on Corporate Strategies
Abstract: Behavioral accounting has emerged as a crucial field in understanding financial decision-making by integrating cognitive psychology with traditional accounting principles. This study examines how behavioral accounting influences corporate strategies, with a particular focus on mitigating cognitive biases, improving investment decisions, and enhancing financial transparency. The research employs a systematic literature review and statistical correlation analysis of secondary data from 2020 to 2024. Key findings reveal a strong correlation (r = …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 2, 2026 · pp. 12–28 Read article