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532 articles for “Market”
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A Study on the Reasons Behind NVIDIA’s Emergence as the Leading AI Company: Evidence from Primary Data
Abstract: This study explores students’ perceptions regarding the major factors behind NVIDIA’s emergence as a global leader in the Artificial Intelligence (AI) industry. The research primarily focuses on understanding how technological innovation, leadership vision, and strategic planning contribute to the company’s competitive advantage and long-term success. A descriptive research design was adopted for the study. Primary data were collected through a structured questionnaire administered to IT and MBA students, while secondary …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 2, 2026 · pp. 37–48 Read article
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A Study on Discount Coupons with Expiry Notification System
Abstract: We all of us are living in a digital world. Everything around us is digitalized and use of digital devices are very common. In this research paper we are going to focus on E-Coupons. As E- commerce business are booming day by day and capturing most of the market as they provide more facilities As compared to traditional market. These E-commerce Websites like Flipkart, Amazon also provides E-Coupons to attract …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 5, Issue 2, 2022 · pp. 9–14 Read article
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Optimizing Supply Chain Efficiency Using Operational Research Techniques
Abstract: This article delves into the optimization of supply chains and explores what it takes to enhance operational efficiency and effectiveness. Because it enables the smooth transfer of resources, information, and commodities from suppliers to customers, supply chain management is essential for enterprises. Nonetheless, supply chains often face challenges such as product oversight, market fluctuations, shipping expenses, and collaboration among stakeholders. This article seeks to illustrate how various strategies and techniques—like …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 1, 2025 · pp. 39–49 Read article
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A Systems Perspective on Sustainable Construction: Applying Operations Research to Green Building Initiatives
Abstract: This paper explores how operations research (OR) methodologies can enhance green building initiatives through a systems approach, integrating decision-making domains such as finance, marketing, manufacturing, and service operations. The research employs a comprehensive literature review and application of OR techniques to analyze and optimize sustainable construction practices. Key objectives include understanding the role of decision theory in improving project decisions, exploring financial and marketing strategies to promote green building, implementing …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 1, 2025 · pp. 33–38 Read article
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Investment Ties as Supply Chain Signals: Leveraging Reciprocal and Triadic FDI Networks to Optimize Multi-Tier Sourcing, Bidirectional Logistics Corridors, and Shock-Resilient Regionalization
Abstract: Global supplier networks are increasingly influenced by cross-border foreign direct investment (FDI), which shapes how sourcing relationships emerge, concentrate, and evolve across multiple supply chain tiers. This study reframes an FDI-based network perspective as a strategic decision-support tool for multi-tier supply chain configuration and risk governance. By applying a count-based network modeling approach, the research interprets reciprocal investment ties as indicators of dependable two-way logistics channels and interdependent supplier–buyer relationships. …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 9, Issue 1, 2026 · pp. 50–56 Read article
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Customer Perception of Pricing Strategies and Their Influence on Hotel Booking Decisions: Evidence from Rajasthan
Abstract: The growing competitiveness and fluctuating demands of tourism are a challenge to the hospitality industry, and the issue of prices is a critical issue that determines the choice of hotels to stay. Hotels commonly vary the price of their rooms using dynamic, seasonal, discount, and corporate pricing to maximize their occupancy and income. Price differences, however, are seen differently by customers, and this poses a challenge in ensuring price transparency, …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 9, Issue 2, 2026 · pp. 17–28 Read article
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Compensation Management at Heritage Company
Abstract: Human Resources (HR) is the division of a company that is responsible for finding, selecting,recruiting, and training job applicants, as well as managing employee benefit programs.Compensation management is often referred as salary and wage administration. Human resourcemanagement department designs compensation policy. Organizations can be competitive if theyupdate their compensation package according to market conditions. Standard human resource policygives high priority for better compensation package. The parameters considered while designingcompensation management …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 4, Issue 1, 2021 Read article
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A Study On The Perception Of The Need Of Employability Skills Among Management Students
Abstract: Businesses need young professionals with excellent communication skills and subject- matter knowledge in a constantly changing globalized market. There is a rising need for management graduates from reputed business educational institutions as the global market is rising financially and digitally. As a result, budding professionals are required to be up to date on the newest trends, technologies, and applications, all of which helps them to be employed. Even though they …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 6, Issue 2, 2023 · pp. 8–14 Read article
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A Comparative Study of Traditional vs. Modern Budgeting Techniques
Abstract: Budgeting is a vital managerial function that supports strategic planning, financial control, and effective resource utilization within organizations. It provides a structured mechanism for setting financial objectives, estimating revenues and expenditures, and coordinating activities across departments. Traditionally, budgeting has been primarily concerned with cost control, annual forecasting, and performance monitoring through fixed financial targets. However, the rapidly evolving business environment characterized by globalization, technological advancement, and market volatility has exposed …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 1, 2026 · pp. 6–12 Read article
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Ways and objection in Supply Chain Management of Retail
Abstract: ABSTRACT The primary goal of this paper is to comprehend scm and investigate the different difficulties and openings advancing step by step. Firms from built up and develop economies are progressively venturing into emergingmarkets. Globalization constrained organizations to change their competitive priorities and overhaul the store network forcefully with a worldwide core interest. For a few organizations the driving variable is the new market for its items and for some …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 1, Issue 1, 2018 · pp. 15–18 Read article
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A Study on the Growth and Success Path of Delhivery
Abstract: This is the best time for the logistics companies to grow and flourish as the world is switching from retail to online shopping. Like any other business, logistics and supply chain too must go through difficult times of market turbulence, unstable economy, and unpredictable business returns. Having said that, it is the leadership and the management of an organization that helps the company sail through times like those in order …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 1, Issue 2, 2018 · pp. 14–16 Read article
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Indian Fruits & Vegetables Supply Chain Management
Abstract: Purpose: In recent years various issues and challenges are faced by Indian Fruits and Vegetablessector particularly regarding the chain of supply system. To study the supply chain of Fruits andVegetables sector in our country a list of likely challenges and ways are suggested in this paper. Themain aim of this paper is to explain and discuss the issues which are affecting the supply chain offruits and vegetables sector. This paper …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 4, Issue 1, 2021 Read article
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Indian Pharmaceutical Industry Based on SWOT Analysis (2023): A Review
Abstract: Indian pharmaceutical companies are developing at a very fast pace and contributing to the national economy. India accounts for 10% of world production and ranks third in the world in terms of volume. COVID has changed the whole perspective of “Pharmaceuticals” globally and a SWOT analysis in these newer times is a tool for a company’s strengths, weaknesses, opportunities and threats. There are many pharmaceutical companies in India. Among them, …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 5, Issue 2, 2022 · pp. 22–27 Read article
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Business Intelligence and Predictive Analytics for AgribusinessSupply Chain Optimization: A Data-Driven Approach toSustainable Agricultural Management
Abstract: The rapid changes due to Digital Transformation in agriculture have opened up new possibilities to improve the performance of supply chain, decisions making and sustainability of agrifood industry using Business Intelligence (BI) and Predictive Analytics. Agrifood supply chains encounter a number of difficulties, such as, price fluctuations, uncertainty related to demand for products; loss after harvest; lack of resources; poor use of resources; and, absence of market knowledge. This research …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 9, Issue 2, 2026 Read article
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Strategies of the Successful Long-term Business
Abstract: This paper is mentioned some more useful strategies for the successful long-term business. I release my thoughts in this paper by carefully and my personal experience is shared by the industries. Currently COVID-19 situation many companies faced problem. How to run company and sustain in market. Here we suggested very useful points in this paper it is very useful of the new and old company.
Published in NOLEGEIN Journal of Organizational Behavior Management Read article
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Impact of Employee Empowerment on Organisational Performance: A Critical Evaluation of Literature
Abstract: Employee empowerment is not a new management concept. Because of its being a complex management tool, when it is applied properly, it can improve organisational performance, individual performance and individual productivity as well. The present study explores the concept of empowerment of employees and proves that there is a significant role of employee empowerment on organisational performance. To solve this purpose, selected studies have been reviewed and evaluated further. The …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · pp. 18–21 Read article
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Corporate Rebranding
Abstract: The companies engaged in production are changing their brand names are frequently. They do this for the changes they do in their brand. The present paper gives understanding about the corporate strategy in rebranding their products and analyzes the impact of such strategies on brand equity. The paper examines the clear-cut view about rebranding strategy in industries, as well as eliminate the competitors in the commodity market, and advertising and …
Published in NOLEGEIN Journal of Advertising and Brand Management Read article
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Internationalisation of Higher Education in the Backdrop of NEP 2020
Abstract: The National Education Policy (NEP) 2020 was approved by the cabinet on June 29, 2020. With the cabinet approving the NEP 2020, thereby ushering in reforms in the Indian education sector, the move has paved the way for foreign universities to set up operations in India. According to the NEP policy document, selected universities from the top 100 universities will be facilitated to operate in India. An International Students Office …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR Read article
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Entrepreneur’s Perception on Instant Local Food Products: A Study with Reference to Street Vendors at Mangalore (D.K.)
Abstract: Eating outside has become costlier; more surprisingly vegetarian foods are getting inflated in their prices faster. In city limits, demand for readymade local foods are picking up at a faster pace, because in the present days, both of them work outside and hardly find time to cook at home. What matters to them is whatever available on time and with good quality. Eatables should be healthy, hygienic and prepared out …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management Read article
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The Satisfaction Level of Customers of Amul Milk in Porbandar City
Abstract: Customer satisfaction plays an important role in the field of marketing. Through needs and wants, any company can easily satisfy the customers. This research paper is based on the satisfaction level of customers of Amul milk in Porbandar city. The main motto behind this research paper is to know how many customers are using Amul dairy products and out of them how many customers are being satisfied. Under my research …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 1, 2019 · pp. 23–27 Read article