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862 articles for “Social Media, COVID-19, information, media, audience, viewers, platforms”
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Digital Transformation and Innovation among Women Micro-Entrepreneurs in Uttar Pradesh: A Thematic Content Analysis
Abstract: This study focuses on the creative digital techniques used by women micro-entrepreneurs in Uttar Pradesh, India. The utilization of technologies such as WhatsApp Business, YouTube, UPI, and Meesho is identified through a thematic content analysis of secondary data sources, which include publications, journal articles, and platform case studies. The findings show that women in rural and semi-urban settings creatively use low-cost digital platforms to overcome constraints to market access, mobility, …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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Managerial Accounting—A Necessity for Business Success
Abstract: Managerial accounting is a very useful tool in decision-making because managers need various information about the development of the economy within the organizations they lead, from comprehensive cost awareness to analysis of decision-makers' behaviour. Therefore, management accounting has become an important part of the management process by providing essential information to managers who need to prepare, monitor and evaluate in an evolving business climate, highly competitive, characterized by imperfect information, …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 3, Issue 2, 2020 · pp. 14–20 Read article
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Policies on Doubling Farmers Income in India – a Critical Review
Abstract: The agriculture sector in India is the backbone of our economy. More than 55% of our populationdepends on agriculture as our main stay. A relative quantity of farmers in Indian placid depend onrainfall to commencement the agricultural inactivity. During the early days of independence, the primefocus of the agriculture sector in India, was to enhance food security by raising the agricultural output.The Green Revolution was a great strategy introduced by …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 5, Issue 2, 2022 · pp. 13–19 Read article
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Utilization of Capitals by Households Living in Internally Displaced Persons Camps in North East, Nigeria
Abstract: Households living in Internally Displaced Persons (IDPs) Camps face socio-economic challenges and it affects their livelihood activities particularly the weak households. This study investigates the utilization of capital by households living in IDPs camps in North East Nigeria. The research utilized quantitative methodology with cross-sectional as its research design to investigate the utilization of capitals by households living in the IDPs camps. The sample size for this study was 210 …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 1, 2023 · pp. 1–12 Read article
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Credit Card: 2024 Usage
Abstract: This study aims to understand credit card awareness (CCL) and credit card usage behavior (CCUB) in India. A survey was conducted; a survey with 400 respondents who use credit cards in India. The survey used to collect data had three sections: demographics, CCL, and CCUB. To assess CCL, consumers are asked to rate their knowledge of credit card terms and conditions, while CCUB measures using five questions. CCL was found …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 111–117 Read article
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Financial Accounting Practices of Micro, Small, and Medium Enterprises (MSMEs) in Maharashtra, India: A Case Study
Abstract: In Maharashtra, India, Micro, Small, and Medium-Sized Enterprises (MSMEs) are fundamental for the economy since they give occupations, convey pay, battle neediness, and lift sends out. To guarantee impartial and reasonable advancement in the state and to advance grassroots monetary development, their effect on business, industry, and the country economy is fundamental. Accounting assumes a fundamental part in corporate tasks by offering a financial outline that works with dynamic on …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 2, 2024 · pp. 23–32 Read article
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Enhancing Fairness and Transparency in Deep Learning- Based Stock Market Forecasting
Abstract: Over the past few years, Deep Learning Models have gained prominence as a very effective means of predicting future financial markets because these types of models are capable of identifying and modelling complex non-linear data relationships that may otherwise be missed by human analysts. By analyzing huge amounts (millions of observations) of historic data about the market, the technical indicators and sentiment derived from news articles, social media or analyst …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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Study of financial modelling in Excel, with reference to with Reference to Param Dairy Limited Company
Abstract: This project titled “Study of Financial Modelling in Excel with Reference to Param Dairy Limited” focuses on understanding how Excel-based financial tools are used in real business environments to enhance financial accuracy and decision-making. In today’s data-driven business world, financial modelling has become essential for analyzing performance, forecasting growth, and supporting strategic decisions. The objective of this project is to study the practical applications of Excel in financial analysis, specifically …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 · pp. 19–32 Read article
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ESG Performance as a Non-Financial Determinant of Corporate Borrowing Cost: Evidence from Indian Listed Companies (2020–2025)
Abstract: This study examines the influence of Environmental, Social, and Governance (ESG) performance on corporate borrowing costs among Indian listed companies during the period 2020–2025. Using a balanced panel dataset of 50 firms across multiple sectors, the research investigates whether stronger ESG practices contribute to lower debt financing costs in an emerging market setting. The study employs advanced econometric techniques, including fixed- effects regression, instrumental variable estimation, and difference-in-differences analysis centered …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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A Conceptual Study on Reflected Learning and Emerging Challenges in Digital Journey
Abstract: Today, for most kind of businesses, digitalization is a fundamental agent of transition. As such, digitalization is not a unitary issue. Digitalization can be approached in various ways as it provides opportunities and threats on various dimensions. The present research paper identifies and also examines four stages of marketing’s digitalization journey till date, and also points of interest along the way. The journey of digitalization provides a narrative and metaphor …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 1, 2020 · pp. 1–15 Read article
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Economic Analysis of Advertising Agency Services
Abstract: We address a longstanding puzzle surrounding the unbundling of services occurring over several decades in the US advertising agency industry: what accounts for the shift from bundling to unbundling of services and the slow pace of change? Using Evans and Salinger’s (2005, 2008) cost-based theory of bundling, we develop a simple model of an agency’s decision to unbundle as a tradeoff between the fixed cost to the advertiser of establishing …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 2, 2020 · pp. 26–31 Read article
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Understanding the Consumer Mindset: Key Behavioral Drivers of Patola Apparel Sales in Surendranagar
Abstract: Patola, a handwoven silk textile from Surendra Nagar, Gujarat, holds immense cultural and economic significance. This research paper examines the mindset and behavioral factors that impact the sales of patola apparel, specifically single ikat patola sarees, in the region of Surendra Nagar. By examining psychological, social, cultural, and economic factors, the study reveals the underlying motivations that drive consumer preferences. By utilizing a mixed-methods approach that includes surveys, in-depth interviews, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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Recent Trends on Recruitment - A Review of a Consultancy Firm
Abstract: Recruitment is that the method of finding and hiring the most effective qualified candidate from inside or outside of a corporation for employment gap, in a very timely and value effective manner. Accomplishment may be a positive method of looking for prospective workers and stimulating them to use for the roles within the organization. Technology isn't simply one thing most are mistreatment to induce work done and to remain connected. …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 2, Issue 1, 2019 · pp. 32–39 Read article
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A study on AIs impact on Human Resource Management System
Abstract: Human resource management dates back to 18th century or before during industrial age when it was known as the labour management, then after the machine age of early 1900s it became personnel management as the industries required trained or skilled persons or personnel to run machines. After 1950s with the advent of electronics and computer, it slowly evolved into the field which we today called human resource management. After 1990s …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 7, Issue 2, 2024 · pp. 26–31 Read article
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A Comparative Study of the Dimensions of Wellness Among Young Fitness Enthusiast Women and Men in Pune City
Abstract: The present research is a comparative study of the wellness dimensions among young fitness enthusiasts, women and men, in Pune city. The objectives of the study were to measure and compare the wellness status of young fitness enthusiasts, women and men, in Pune city. By adopting a descriptive survey research method, the data was collected from the research population of men and women aged 30 to 40 years who exercise …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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E-Commerce (online Marketing)
Abstract: The internet has made reaching to our target audience, no matter where they maybe , much easier and cheaper than before. Instead of spending hundreds or thousands on a TV commercial or an ad in the yellow pages, we can now spend just a few bucks advertising on websites and social media. But the world of online marketing can be overwhelming for a busy small business owner to navigate. Modern …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 2, Issue 1, 2019 · pp. 1–3 Read article
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A Study on level of awareness of cybercrime among B.Ed. teacher trainees.
Abstract: In present scenario, information and communication technologies are universal and digitalization in all areas is expanding and the world of internet today has become a parallel form of life and living. The usage of Internet is one of the fastest-growing areas and the ICTs is a foundation for development in the creation, and use of network-based services. The introduction of ICTs into many aspects of everyday life has led to …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 4, Issue 2, 2021 · pp. 28–33 Read article
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Financial Performance Analysis of HCL and Wipro
Abstract: Ratio analysis is a very quick and popular method of doing financial analysis since a long time. In order to properly utilize funds and analyze the company’s financial condition, liquidity, profitability, risk, solvency, efficiency, and operational effectiveness, this analysis is crucial. For shareholders of the company making investment decisions, it also displays a trend or comparison of financial results. In this project, we have chosen two IT sector companies and …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 6, Issue 1, 2023 · pp. 27–35 Read article
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Awareness Level and Barriers to the Use of Quantity Surveying Software in the Nigerian Built Environment
Abstract: Despite the versatility of the quantity surveying profession, the literature evidence indicates that most quantity surveyors do not venture into non-traditional roles because they are saddled with the time-consuming tasks of manual and clerical tasks, due to the limited use of software. Traditional schools of thought thus dominate Quantity Surveying professional practice in Nigeria. This study examines the level of awareness of the relevance of technology to the Nigerian quantity …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 6, Issue 2, 2023 · pp. 12–20 Read article
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Analysing the Impact of Market Planning in Hospitality Industry
Abstract: Marketing feeds the target audience about the products and services that are being offered at a hotel . Marketing projects the value of the product and services, its USP and additional details the end customers wishes to know. Marketing assists in boosting Sales by utilizing different modes to promote the products or services that a hotel offers. Various mediums are used to increase sales which positively impacts profitability include word …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 1, 2019 · pp. 6–8 Read article