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891 articles for “branding, corporate social responsibility, COVID-19, crisis, funding”
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Consumer Experience in a Digital World: Transforming the Indian Future Market
Abstract: India's digital revolution is reshaping its consumer landscape at an unprecedented pace. The digital revolution is reshaping consumer experiences at a fundamental level, especially in emerging economies like India. With rapid advancements in technology, including mobile connectivity, e-commerce, social media, and digital payment systems, Indian consumers are increasingly engaging with brands through digital platforms. This paper explores the evolving concept of consumer experience (CX) within the Indian digital context, focusing …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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A Study of Capitalist Perception towards Grant Proposal
Abstract: The growth of allowance proposals has been phenomenal. The mobilization of funds by Allowance funds has been on the rise since 2004. When Allowance fund market was thrown open to the private sector in 2004, the corpus of Allowance fund in India has swelled tremendously. The main objective of the thesis is to study and find the current & prospective capitalist? perception towards the Allowance proposals. 74 respondents were taken …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 2, Issue 1, 2019 · pp. 19–29 Read article
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Carbon Footprint Management for Sustainable Supply Chains
Abstract: The issue of carbon emissions from industries has emerged as a critical driver of the global climate change crisis, necessitating urgent action. In response, the United Nations' signing of the Paris Agreement in 2016 has galvanized nations worldwide to address this issue and strive towards a sustainable, low-carbon future. However, it is not solely the responsibility of individual companies to adopt environmentally friendly practices within their own operations. Given the …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 6, Issue 1, 2023 · pp. 1–4 Read article
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Bridging Shifts: Moonlighting In the Indian Workforce - A Comprehensive Study
Abstract: The surge in gig working, commonly known as moonlighting, has witnessed significant growth, with the COVID-19 pandemic acting as an accelerator for this trend. This phenomenon involves individuals engaging in secondary employment outside their regular working hours, be it full-time, contractual, or freelance. The COVID-19-induced shift to remote work further fuelled moonlighting, especially in the IT industry, where employees juggled two jobs simultaneously. This case study explores the multifaceted impacts …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 7, Issue 1, 2024 · pp. 1–5 Read article
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Unraveling the Dynamics of Workplace Communication: Exploring its Multifaceted Functions in Shaping Organizational Relations
Abstract: Communication not only influences external affairs or external relations, nor does it impact only upon business-to-business relations, but it has its impeccable effects on the internal system of organizations. The impact of communication within organizations extends far beyond external interactions, encompassing intricate dynamics within the internal structure. This study delves into the nuanced realms of communication within Corporate and Academic settings, exploring how gender plays a role in shaping professional …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 7, Issue 2, 2024 · pp. 1–11 Read article
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Paradigm shift in Supply Chain – Post Pandemic Era.
Abstract: Many organizations lost its importance and performance during covid period. Supply chain of manyorganizations became totally defunct. Even financial supply chain also was not working and financegot stuck across the world. Now we need to design the supply chain and supply chain network in a newway. So we can defend any situation in future. In the 1940s and 1950s, the focus was into materialhandling in labor intensive operations and making …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 5, Issue 1, 2022 Read article
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Examining How Digital Transformation Affects Business
Abstract: The article presents advancements connected to the use of digital technology in all aspects of business, including the potential for digital transformation of a corporation. According to a study on digital businesses, developing companies are concentrating on incorporating digital technologies like social media, cloud computing, analytics/big data, and mobile in order to change the way firms operate. A clear digital strategy backed by leaders who cultivate a culture that is …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 2, 2025 · pp. 15–30 Read article
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The Impact of Inconsistent Tracking on Inventory Management Case Study SOCIETE BUNS-Cameroon
Abstract: As a result of a rapid increase in inventory management and the time required to manage inventory management, many organizations have resulted to the tracking of inventory. Due to this, there should be some means of accurately tracking inventory. Due to this, there should be some means of accurately tracking inventory in order to ease the management of inventory. Some of the most useful methods of tracking inventory are barcodes …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management Read article
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A Study on Essence of Integrated Marketing Communication (IMC) for Organisations in Indian Context
Abstract: Integrated Marketing Communication (IMC) is an approach with the fundamental Nature of communicating the essentials of the Organisation to the Internal & External Customers. IMC in the acceptable Organisational Parlance may be considered as the process for Planning, Executing and Monitoring the brand messages that create customer relationships. IMC is directly related to the promotional aspect of the Organisations. A huge proportion of Investment today is directed towards Advertising & …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 1, 2019 · pp. 1–9 Read article
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The Newest Marketing Trends of 2025
Abstract: As 2025 approaches, technological advances, shifts in consumer behavior, and the global economy have caused the marketing industry to change at an alarming rate. Instead of merely adjusting to these developments, marketers that wish to stay ahead of the curve must consider them. These new developments, which range from the emergence of AI-driven hyper-personalization to the significance of security in information distribution, provide both difficulties and barriers for companies trying …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 1, 2025 · pp. 31–36 Read article
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Authentic Leadership to the Future
Abstract: Genuine leadership represents a management style that emphasizes leading through personal example and cultivating trust, openness, and responsibility. It is marked by self-awareness, relational honesty, balanced evaluation, and a deeply ingrained moral framework. Authentic leaders exemplify positive traits such as integrity, openness, empathy, resilience, and adaptability, while also encouraging trust-building, employee involvement, effective communication, accountability, innovation, personal development, and resilience within their teams. Obstacles include maintaining transparency, handling vulnerability, cultural …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 1–8 Read article
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CSR Activities & its Significance
Abstract: The case study describes about the corporate social responsibility (CSR) activities performed by the company amidst the controversies erupted because of peculiar sales and marketing policies implemented by the company to augment their business. CSR defines the company’s contribution to the society, but at the same time, unethical business practices are likely to dilute the impact of CSR done by the company regardless of its stature in the industry.
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 1, Issue 2, 2018 · pp. 1–4 Read article
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An Analysis of Financial Literacy and its Impact on Financial Behaviour of Teachers working in Higher Learning Institutions in Hyderabad
Abstract: In todays' fast-changing economic environment all over the world, literacy in finance is an essential requirement for everyone, whether student, employee or entrepreneur, to ensure the financial wellbeing of self and family. The importance of literacy in finance has increased recently due to the current pandemic, Covid -19, where many have suffered financially. They do not have sufficient savings and investment to use in these critical situations and do not …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 1, 2022 Read article
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A Study on Green Marketing Implementation in Indian Companies
Abstract: One of the key issues is sustainable development in business environmentally. Many countries are concerned about environmental issues and supporting entrepreneurship. Continuous rise in education and increase in social and environmental awareness in the country has given importance to many good concepts like green marketing, environmentally friendly products, reusable packaging. Producers are continuously updating the packaging and product designs and processes to get customers’ acceptance in the market. Green marketing …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 2, 2023 · pp. 21–25 Read article
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Financial Greenprint Sustainable Financial Analysis Context of Hero Motorcorp LTD
Abstract: Sustainable finance is a very important term which needs to be considered in a proper context of firm’s financial performance as well as reporting practices. The paper studies the impact of environmental, social and governance variables on financial performance of Hero Motorcorp. The study is conducted from 2018-19 to 2022-23. The study is conducted using multiple regression analysis. The findings of the study suggest that environmental and social variables have …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 7, Issue 1, 2024 · pp. 16–20 Read article
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Impact of ESG Performance on Firm Value: Evidence from NIFTY 50Companies
Abstract: The increasing significance of sustainable business practices has reinforced the relevance of Environmental, Social, and Governance (ESG) performance in assessing the corporate value. The extant study examines the relationship between ESG performance and firm value among NIFTY 50 companies in India. The study is based on theoretical foundations of Stakeholder Theory, Legitimacy Theory, and the Resource-Based View, examining whether superior ESG performance is associated with enhanced firm value. An explanatory …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 · pp. 6–15 Read article
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Inclusive Education: Policy Perspective
Abstract: Inclusive is receiving children with exceptionalities in the mainstream. There are a variety of aspects such as structural, historical, and religious factors, which shape the course of special education, inclusion, and the development of law and guiding principle in India. With the experience of a complicated history and social structure, the emergence efforts of India towards special education, particularly the inclusive policy are quite significant education programmes. Do not depend …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 3, Issue 2, 2020 · pp. 1–5 Read article
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A Customer-centric Approach and Integration of Customers into the Development Process
Abstract: This paper tries to depict the part of customer-centric approach and association of clients into developmentprepareover Indian little and medium measured companies. A quantitative investigate at Indian SMEs within thebenefit industry. This specific industry has been chosensince of its intangibility. This makes the environment more competitive and in this way a require for corporate varying qualities is made. This differing quality may be satisfied by a customer-centric approach and client …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 1, 2023 · pp. 12–19 Read article
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Driving Consumer Choices: The Influence of Advertising Campaigns on Automobile Purchases in Uttarakhand
Abstract: This study examines how consumer buying decisions in Uttarakhand, India’s automotive industry is influenced by advertising campaigns. The goal of the study is to pinpoint the essential components of advertising campaigns that affect the choices and preferences of consumers. A structured questionnaire was given to 132 respondents utilizing a quantitative method, with an emphasis on topics, such as celebrity endorsements, emotional appeals, and the efficacy of digital advertising. The results …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 15–22 Read article
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A Study on Consumer Insights into Music Listening Habits and Preferences: A Study of Emerging Trends
Abstract: The impact of music on youth has been at the heart of how young people develop their identity, express emotion, and interact socially, particularly within the diversity of cultural regions. This research investigates how the musical preferences, listening habits, and engagement behaviours of youth in regional communities are informed by cultural identity and social context. The rapid advancement of digitised music and access to streamed music from all around the …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 23–41 Read article